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What is Apple's True Tone technology on the 2018 MacBook Pro, and why does it matter?

What is Apple's True Tone technology on the 2018 MacBook Pro, and why does it matter? | Spotify | Scoop.it
Apple's MacBook Pro refresh on Thursday revealed Apple has incorporated True Tone technology into a Mac's display for the first time. AppleInsider sheds some light on the color management system that aims to keep the image the same for the user, wherever they are situated.

Via jack hollingsworth
XceeDMusiC's insight:
The color displays on the new MacBook are amazing.  It’s hard for me to compare it to the older models as this is the first I have ever owned.  However, in comparison to the PC’s I have had it is awesome.
The source here is apple insider.  I looked at a few of there other articles and they seem to be subjective to apple and a solid source.  I believe they are a major resource as apple is a major provider for audio professionals.  
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Rescooped by XceeDMusiC from Avid Pro Tools
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Interview with Avid CEO Louis Hernandez Jr

Interview with Avid CEO Louis Hernandez Jr | Spotify | Scoop.it
Televisual NAB: Interview with Avid CEO Louis Hernandez Jr Televisual Avid makes far more investment in technology than people realise and we need to get this message across more – Pro Tools 11 is a good example of this; it has an entirely new...
Via MaximumFeedback
XceeDMusiC's insight:
A good read regarding Avids investments in their technology.  This is also the first time I have heard of this source.  Seems reliable to me as the cited correctly.  I don’t believe this is a “major” resource but it is a source for avid users wanting more info on the company as a whole.
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Rescooped by XceeDMusiC from Audio production news collection
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Avid Shared Storage Optimized for Real-Time Audio Production

Avid Shared Storage Optimized for Real-Time Audio Production | Spotify | Scoop.it
The Avid NEXIS shared storage family has now been optimized for audio workflows and Pro Tools—watch the video on Avid Blogs.

Via Marketplace Initiative
XceeDMusiC's insight:
Avid is a pioneer in the audio community.  It really depends on the person as to witch is the “best” daw, but it is undeniable that Protools is at least always in the conversation.  I trust this source just like I trust their software.  Admittedly, I use a few different daw’s.  I love the mastering capabilities of protools.  This is absolutely a major source for audio professionals from all genres, including film and television.
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Marketplace Initiative's curator insight, December 7, 2017 1:54 PM
  • The school that I attend to uses the company avid in their curriculum. So I believe that the school does provide services so In theory to my knowledge I believe that it is useful.
  • Well I don't mean to sound blunt but "It's avid very reliable and credible
  • I think it would be useful. My opinion however might not be suitible to most people, everyones opinion is different. 
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How Spotify's Argument in Copyright Lawsuit Could Upend the Music Industry's Newfound Recovery

How Spotify's Argument in Copyright Lawsuit Could Upend the Music Industry's Newfound Recovery | Spotify | Scoop.it
In financial terms, Spotify is like a high-end mall that was just built on an earthquake fault line. Now the tremors are coming in the form of high-stakes copyright infringement lawsuits -- and Spotify’s response could shake the foundations of the streaming business even more.
XceeDMusiC's insight:
I believe this is the future, even better, the now.  We need to find a way to work together in this streaming world because this is not going away.  Nor should it.

The source of this article is billboard.  A very reliable resource in our industry as billboards charts is where we would all like are music to be acknowledged.  I enjoy reading their articles and I am a subscriber on their website.   
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Rescooped by XceeDMusiC from RJI links
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How 6 news organisations are using Soundcloud

How 6 news organisations are using Soundcloud | Spotify | Scoop.it
Journalists have flocked to the audio sharing site but how are they using it?

Via Brian Steffens
XceeDMusiC's insight:
I think it’s good that news companies are using SoundCloud.  I need to learn more about the service myself.  The source here is reliable however as it is based out of the uk, this is the first artical I have read.  Being that SoundCloud is all about sound, it is definitely a resource for audio professionals.  However, not sure if it is a major one.
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Rescooped by XceeDMusiC from iPhoneography-Today
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What is Apple's True Tone technology on the 2018 MacBook Pro, and why does it matter?

What is Apple's True Tone technology on the 2018 MacBook Pro, and why does it matter? | Spotify | Scoop.it
Apple's MacBook Pro refresh on Thursday revealed Apple has incorporated True Tone technology into a Mac's display for the first time. AppleInsider sheds some light on the color management system that aims to keep the image the same for the user, wherever they are situated.

Via jack hollingsworth
XceeDMusiC's insight:
The color displays on the new MacBook are amazing.  It’s hard for me to compare it to the older models as this is the first I have ever owned.  However, in comparison to the PC’s I have had it is awesome.
The source here is apple insider.  I looked at a few of there other articles and they seem to be subjective to apple and a solid source.  I believe they are a major resource as apple is a major provider for audio professionals.  
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