Newspaper Blurring Logos in Sports Photos: The Silver Lining : : Kim Skildum-Reid's Corporate Sponsorship Blog | Sponsorship |

"Sponsorship, as with all marketing, is really about only two objectives: Changing people’s behaviours and changing people’s perceptions. The implication that logo exposure contributes to either of these things has been roundly debunked in study after study, going back twenty years." -Kim Skildum-Reid