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Soundtrack

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'branding'

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Soundtrack

All things film, tv, and video game soundtracks

Curated by Christopher Coleman

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Scooped by Christopher Coleman

November 23, 2020 12:16 PM

Scoop.it!

BBC News - Sonic branding: An earworm to your pocket

From news.bbc.co.uk - November 22, 2020 5:58 PM

They may sound like mere jingles and ditties, but so-called "sonic branding" is big business indeed. How do advertisers capture your soul with just five musical notes?

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