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Capturing the character of the IBM brand In this two-minute tour, the roots of the IBM brand are traced to the company’s management of its character. Narrated… 
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Scoop.it!
Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnin... Via Robin Good, John van den Brink
AlGonzalezinfo's insight:
Excellent resource, especially this advice on infographics:
In August 2013, the same Googler followed up on that promise by saying that, to avoid raising suspicion with Google, marketers should consider using nofollow links in the infographics they distribute across a large number of sites. This should be done to signify that your infographics aren’t being shared just to up your Google rankings, but rather they are being shared for educational, promotional, or lead and traffic generation purposes.
Robin Good's curator insight,
September 19, 2013 8:28 AM
Alesia Krush on the ContentMarketingInstitute site provides a good roundup of five popular content marketing strategies, that carry with them a high risk of Google penalization. These are:
If you are using them or planning to do so, you should be very careful indeed. Read the article and check the examples provided before discovering it's too late to go back. Useful reminder for many content marketers. 7/10 Full article: http://contentmarketinginstitute.com/2013/09/content-creation-yellow-cards-google/ 
HiddenValleyRVPark.com's curator insight,
September 21, 2013 12:02 AM
Rules, rules and more rules...
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Here's how to use LinkedIn for your business. Follow these steps to create a strong business network on LinkedIn and cultivate leads. Via Maria Cristina Terenzio
AlGonzalezinfo's insight:
Excellent resource. From the article: #2: Give Prospects a Reason to Connect With You
It’s not enough to just show up in the search results. There are numerous other profiles that show up as well. So unless you give prospects a good reason to click on you, they are just as likely to click on someone else’s profile. You must have a compelling headline that grabs their attention and makes prospects want to click on your profile.
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Marketo’s Jon Miller shared some of his secrets for building a killer marketing strategy at the Inside Sales Virtual Summit.
AlGonzalezinfo's insight:
Excellent resource on the 3 Stages of Content Marketing AND a very good video on the difficulties of measuring marketing's impact.
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Blog post at Rebekah Radice : With the ever revolving world of online marketing, more and more entrepreneurs are targeting internet savvy customers through social media m[..]
AlGonzalezinfo's insight:
Very good list here. This is only one of the items listed but one that is easily forgotten: 9. Link accounts You can link your Pinterest account to Facebook and Twitter. This shows your followers that you are an active person who they can follow. Engaging with other users also is one of the best ways to promote your product as they will repin your content.
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Some beautifully animated reasons why we don’t have conversations anymore. Your jaw is guaranteed to hit the floor when creator Shimi Cohen outlines the capacity of our social circles.
AlGonzalezinfo's insight:
What a though-provoking suggestion from Knowledge Broker, Kenneth Mikkelsen.
This one is deep and requires multiple views. I have watched a few times and find more and more relevance. One item I feel is left out is the fantastic ability to conduct research and learn from the social web.
Most of my time is spent doing this, and while I definitely agree with the message, I still feel that my biggest draw to the social web is the way it facilitates my need to do research and learn from others.
What do you think?
Kenneth Mikkelsen's comment,
August 17, 2013 5:00 PM
I completely agree, Al. I had the same feeling while watching the video. We would never have met without social media and started sharing and building ideas. I keep coming back to the importance of reciprocal mentorship - where the younger generations teach the older ones the value of social media, while the older generation assist young people in treasuring face-to-face conversations. As with anything in life it's about finding the right balance.
AlGonzalezinfo's comment,
August 18, 2013 1:06 PM
Absolutely Kenneth, I think I mentioned during our first skype call the work of Juana Bordas on approaching mentorships as alliances with the younger generations where the learning is reciprocal. One of the many lessons I have learned about my hispanic heritage and why I so completely agree. The social web can start relationships like our and then we can use tech and face to face to keep building.
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The quality of content is of utmost importance to ranking. Content curation with enhanced annotations offers a way to post quality content and save time. Via Robin Good
AlGonzalezinfo's insight:
Excellent scoop by Robin Good on a relevant and important article for Content Curators.
Robin Good's curator insight,
August 2, 2013 12:56 PM
Here is an interesting research article reporting on the SEO effectiveness of curated content, and of the type of curation that is most effective from this point of view. Specifically, Virginia Nussey on BruceClay.com, wanted to find out if curated blog content could have the same SEO benefit as traditional blog content. To find out she run a specific test and measured the results. Here the conclusions she arrived at after runing the test: "When content curation comes in the form of original content, a website can achieve the benefits of fresh content without threat of negative search engine rankings. The same ranking potential can be gained from curated content with editorialized curation in significantly less time when compared to a traditional blog post." Key takeaways: 1. Text should be unique on the Web. 2. Sources linked to should be of high quality. 3. Add value to the collection, for instance through story-telling, new perspective or commentary. Informative. Instructive. Useful. 8/10 Full article: http://www.bruceclay.com/newsletter/volume112/seo-friendly-content-curation.htm 
4JustToday's curator insight,
August 2, 2013 3:28 PM
200 word editorial is a real challenge for a coupon blogger. Thanks for the great article! 
wanderingsalsero's comment,
August 3, 2013 12:33 AM
It's nice to finally see somebody validate the use of curation for SEO purposes.
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Apple is set to release its next version of the iPhone, the iPhone 5S this fall. We don't expect to see drastic changes to the physical look of the phone.But next year, Apple could very well release a redesigned "iPhone 6." If it wanted to... Via François-Xavier Schaeffer
AlGonzalezinfo's insight:
Can't wait!!!!
François-Xavier Schaeffer's comment,
August 8, 2013 9:17 AM
Check Johnny Plaid's site to discover more: http://bit.ly/1cMR2N4
Simon Garratt's curator insight,
August 11, 2013 12:25 PM
Yet Another Design they should leave there releases for at least every year or 2 not every 3 months
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"Below is a list of some interesting web tools that you can use with your kids and students to help them learn coding. I have only included the most popular platforms and the ones I have personally tried. Have a look and as always your feedback is welcome." Via John Evans
AlGonzalezinfo's insight:
Excellent post! I have a 10 year old and a 13 year old, I wonder if they will like different ones.
Kelly Blair's curator insight,
August 7, 2013 8:50 AM
A great list to get started with, I'm also going to use the programming lessons found at the Khan academy.
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¿Cómo es la felicidad? Con una cámara superlenta verás en 2 minutos lo que sucede realmente en 5 segundos. Cuando un niño vuelve a los brazos de su madre.
Es importante empoderar a los niños con algo tan fácil como es "La Felicidad". Si enseñamos a nuestros hijos a ser felices , habremos avanzado en un camino decisivo en su educación, puesto que les estaremos creando seguridad en sí mismos. Establecer vínculos de apego como en el video que hemos visto, garantiza las relaciones positivas. Aunque es el comienzo ya se observa la felicidad y seguridad que ofrece dicha unión entre la madre y el hijo. Los primeros contactos entre padres e hijos, potencian el desarrollo de unión afectiva, siendo de vital importancia para la educación del niño. Para ello debes involucrarte a diario, que sientan que estás apoyándolos, al sentirse seguros no temerán al fracaso, pudiéndolo intentar de nuevo, sin miedos. Para conseguir niños felices debemos abrir la puerta de la felicidad con sus 8 llaves especiales. Primera llave.-Entrenar el pensamiento positivo y generarles autoconfianza. Segunda llave.-Enseñar a no poner "etiquetas". Tercera llave.-Educar en valores, reconocer lo que tienen, darles valor y cuidar el entorno que les rodea. Cuarta llave.-Saber ser autosuficientes, se debe fomentar que los niños sepan valerse por sí mismos. Quinta llave.- Formarse en Inteligencia Emocional, ser conocedores y vivenciadores de los diferentes sentimientos que transmiten las emociones. Sexta llave.-Trabajar por proyectos o metas, conociendo los objetivos, si a los niños los enseñamos desde pequeños a conseguir sus metas, se mostrarán más satisfechos. Séptima llave.-Resolución de conflictos en el aula, es importantísimo para conseguir la felicidad del aula y de los niños, aprender a solucionar los problemas, las diferencias de ver las cosas. Octava llave.- Facilitar las relaciones sociales, si permitimos que los niños aprendan a relacionarse con los sentimientos, con amor, entonces enseñaremos a los niños a ser felices. " El mejor medio para hacer buenos a los niños es hacerlos felices". Oscar Wilde Via tuXccoaching
AlGonzalezinfo's insight:
Perfecto! Me encanto este video.
tuXccoaching's comment,
August 7, 2013 1:56 AM
Gracias AlGonzalez. El video muestra el grado de felicidad, satisfacción y sobre todo de seguridad.
Scoop.it!
Infographic showing the most popular social media sharing channels in 2013. Presented by WebHostingBuzz (Nearly 1 out of 5 of online women use #Pinterest! Via John van den Brink
AlGonzalezinfo's insight:
Excellent resource.
From the article:
It’s been a while since we released the last infographic to the world, but we’re back! Now we’re discussing the latest trends in social sharing: the ecosystem gets busier and busier, and now everybody seems to share (and overshare) stuff all day within their social graph. We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players.
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Get more for your business out of your Twitter marketing: Here are 3 ways to discover content that drives greater engagement with your Twitter following. Via Alessandro Rea, John van den Brink
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Youtube is undoubtedly one of the most popular video streaming sites out there. Whether you want to check out some new music videos or find the latest tutorials to use a software or gadget, the first place that generally pops to mind is YouTube.
AlGonzalezinfo's insight:
Good stuff here, for example, the content below allows you to control the starting point of a video:
Here is how it works. Consider the following Youtube Video URL: http://www.youtube.com/watch?v=2LHv1FPd1Ec
After the URL link add #t=01m08s to set the starting point of the video at 1 minute and 8 seconds. Here is how it should look like:
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The problem with acronyms in a business or trade name is that they kill your branding when you have an opportunity to say something memorable and meaningful about your business.
AlGonzalezinfo's insight:
Not sure I agree with Cindy Landis on this piece but she certainly makes a thoughtful point here. Very good food for thought for anyone working on branding.
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Image via wikipedia at: http://en.wikipedia.org/wiki/Massive_open_online_course
AlGonzalezinfo's insight:
Wharton will not be providing credit for the courses but will offer certificates for $49 per course.
From the article:
Huesman says Wharton has no plans to accept the certificates for course credit should students subsequently enroll at Wharton, adding that “there’s a very different experience that happens in a two-year immersion in a community of scholars that culminates in a degree.”
But he says what students learn in the online classes can be used to “test out” of required courses just as those with knowledge of the subject matter can do now.
About 700,000 students in 173 countries have already enrolled in Wharton MOOCs, more than the combined enrollment in Wharton’s traditional MBA and undergraduate programs since the school’s founding in 1881, according to Huesman. Additional courses are in the pipeline, he says.
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Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect Via Martin (Marty) Smith, David Hain
AlGonzalezinfo's insight:
Another great Scoop David! I will take the test later and report my results :)
Martin (Marty) Smith's curator insight,
September 6, 2013 10:12 AM
Great Infographic and I bet at least half right :). M 
Robin Martin's curator insight,
September 14, 2013 11:53 AM
Right Marty...great infographic! Thanks for the scoop!
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Fueling the fire of the video content marketing revolution is the growing use of mobile devices by Americans. According to a study by the Pew Research Center’s Internet and American Life Project, more than half of all Americans now own a smartphone, and 34 percent own a tablet, up from four percent only two years earlier. Mobile Internet use is through the roof, with more and more consumers turning to their mobile devices for all kinds of things — to engage with brands and businesses, connect with friends and colleagues, make purchases, seek information, play games and even document their lives. Via Stefano Principato
AlGonzalezinfo's insight:
Excellent resource for communication departments and/or companies that can leverage video as part of their content marketing.
From the post:
What’s involved in a good video strategy? Now that you have some ideas for the kinds of videos you can create, let’s look at how to plan for and strategize your videos. Many of the steps in creating killer video content probably look familiar because they’re the same tactics you use to create other types of content in your marketing strategy. However, creating great video requires a unique approach in a few key ways. Here are some of the strategies you’ll want to deploy to make your video content remarkable.
Stefano Principato's curator insight,
August 30, 2013 1:22 PM
Create a visual representation of your brand.
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From
dustn
Following a series of experiments I've made a few discoveries about sharing links on Google+ that changes everything about how I now share. Via Cambridge Marketing College
AlGonzalezinfo's insight:
Good info here on the different ways to share on G+. The most impactful being... Sharing images with a link.
If you are already doing this way, great! If not, read on:
From the post:
This means that you don’t have to use the link post format on Google+ to have the social activity attributed to your blog post. If you use an image and have one link within the body of the post, all the +1s and reshares (as well as the +1s and reshares of the reshares) will be attributed and reflected on the original blog post (or web page) that is linked in the body.
- See more at: http://dustn.tv/social-signals-and-google-plus/#comment-10523
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I’ve never liked the idea of being graded – of my worth and usefulness in this world being governed by a number. And yet, lists, numbers and grades are central components of what social media is a...
AlGonzalezinfo's insight:
Interesting post here about the need to understand Klout works and why it matters.
From the post:
Use Scheduling Tools Like Tweetdeck and Buffer
I recently discussed how tools like Buffer help to increase your interaction and engagement levels on your key platforms. Scheduling apps help you to optimize the times you send out your posts and tweets, allowing for high traffic exposure and increasing the likelihood of you receiving those all important Likes, click-throughs and Retweets.
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AlGonzalezinfo's insight:
So true!
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Your LinkedIn profile should be the most-viewed and most current version of your professional life. That has many people asking: Do I even need an old-fashioned résumé anymore? Via Kenneth Mikkelsen
AlGonzalezinfo's insight:
Great scoop Kenneth. I agree with the author, I was part of a hiring committed over the last two weeks and I was the only one with a laptop during the interviews.
Everyone else had printed resumes and relied on a electronic system that distributed the resume file to everyone.
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The phrase “Flipped Classroom” is rapidly becoming a standard term within the educational dictionary. Just in case you are still out of the loop, here is a brief resume of the concept. In olden tim...
AlGonzalezinfo's insight:
Good post here from Roger Francis, I certainly agree!
From the post:
Once that basic knowledge is in place, the real learning can start. Trainers are transformed from knowledge experts into coaches, mentors and facilitators. Learners start to understand how the knowledge they have acquired can be used in different situations. They can now learn to think at a higher level, analysing issues more effectively and creating new solutions to existing problems.
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Jeff Bezos' acquisition of The Washington Post is the ultimate symbolic, white-knight moment: one of the most iconic traditional newspaper families nobly admits it is out of answers in the new media
AlGonzalezinfo's insight:
Big news and a social web tipping point!
From the article:
With Rupert Murdoch in control of The Wall Street Journal, we could see a new age of publishing titans duking it out for readers, but in a world where readers are much more sophisticated and have access to other sources of information than in the yellow journalism era more than a century ago when Hearst and Pulitzer invented news to sell papers, or the Red Scare era when the Chandlers of Los Angeles effectively invented Richard Nixon and pushed him toward the White House.
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Successful social media requires a lot of work and a long list of skills and talents. At the top of that list you'll find content creation. Via Stefano Principato
AlGonzalezinfo's insight:
Great resource on how to start AND "up the game" for us content creators.
Stefano Principato's curator insight,
July 20, 2013 12:08 PM
Now that we’ve taken care of some of the most popular excuses of why people don’t create their own content, It’s time for the good stuff. 
malek's curator insight,
July 20, 2013 2:15 PM
You better have a look at #8 This. It will save you a lot of time
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From the creator of the Inspiring the Young & Hungry Google+ community: https://plus.google.com/u/0/communities/118254170749058679210?cfem=1
AlGonzalezinfo's insight:
Great article on the value of social media.
From the post:
My passion for social media will continue to grow because it allows me to open my heart and mind, to connect and learn, to love and support − hence to be myself. I will end this post with a message to all non-believers of social media:
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Excellent video on the importance of character as a business and its importance on brand. Jon Iwata shares his views on why a brand needs to accommodate more than just the products of a company.