HEALTHCARE & SOCIAL MEDIA
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Medical professionals use Twitter amplifiers to tackle COVID-19 misinformation

From www.news-medical.net

At the beginning of the COVID-19 pandemic, when false information about the virus began to spread on Twitter, physicians and scientists from Northwestern Medicine and other institutions banded together to combat the deadly misinformation and disinformation and support one another when they ultimately were attacked online for doing so.
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New WHO report: marketing technologies may be a surprising ally in making the internet healthier

From www.who.int

Digital and online ecosystems have for a long time been a playground for unregulated promotional campaigns of unhealthy products, from fast food to alcohol to tobacco. The newly published WHO report “Understanding the digital media ecosystem” explores how countries of the WHO European Region can protect people’s health by better controlling unethical digital advertising techniques, aimed mostly at children and adolescents. Bringing change to a 600-billion-dollar market There is clear evidence that promotion of unhealthy products increases the risk of many noncommunicable diseases (NCDs), including cancer, cardiovascular diseases, type 2 diabetes and chronic respiratory diseases. Moreover, online marketing of fast food and sugar-sweetened beverages is related to childhood obesity that can lead to severe NCDs later in life. Producers of unhealthy food, alcohol and tobacco use ever-changing digital ecosystems to unethically market their products to children, who have the right to be protected from misinformation and manipulation. New marketing techniques aimed at children and adolescents are being actively used on social media platforms, in video games and in other types of digital media. These techniques are particularly effective because they are aimed at building an emotional connection with the audience. But as the WHO report has indicated, today’s global digital advertisement ecosystem presents a new window of opportunity to change this 600-billion-dollar market. “The trends we are witnessing in the digital marketing ecosystem provide us with important insights for future work. Countries across the WHO European Region can use this information to build innovative and effective marketing control policies to protect children’s health,” said Dr Kremlin Wickramasinghe, a.i. Head of the WHO European Office for the Prevention and Control of Noncommunicable Diseases. Digital technologies can become allies for health Digital marketing is becoming more centralized, with big tech companies such as Google, Meta (formerly Facebook), Amazon and Microsoft accounting for 60–80% of digital media spending in key markets globally. “It is easier to control advertising content in more vertically focused children’s apps and social and video channels,” explained Mr Tobin Ireland, WHO Special Industry Adviser for the European Region and the lead author of the report. “The same technologies that are currently being used to target unhealthy products advertisements at children or adolescents could as well be used to prevent these ads from reaching underage audiences.” As a result of the COVID-19 pandemic, societies and decision-makers all over the world are paying more attention to health issues and a global rise in obesity levels. The timing is good for more coordinated and direct discussions on future policies related to digital platforms. In this context, big tech companies are becoming obvious partners that Member States can approach to set responsible digital marketing rules to help create a healthier future for all, in line with the WHO European Programme of Work 2020–2025 – “United Action for Better Health in Europe”.

Lire l'article complet sur : www.who.int

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Using Social Media for Clinical Research: Recommendations and Examples From the Brown-Lifespan Center for Digital Health

From www.jmir.org

Social media integration into research has increased, and 92% of American social media participants state they would share their data with researchers. Yet, the potential of these data to transform health outcomes has not been fully realized, and the way clinical research is performed has been held back. The use of these technologies in research is dependent on the investigators’ awareness of their potential and their ability to innovate within regulatory and institutional guidelines. The Brown-Lifespan Center for Digital Health has launched an initiative to address these challenges and provide a helpful framework to expand social media use in clinical research.
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Étude : comment la génération Z utilise les réseaux sociaux en France

From www.blogdumoderateur.com

Découvrez les habitudes de consommation de la génération Z en France sur les réseaux sociaux.
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Réseaux sociaux : la bataille autour des pilules abortives après la décision de la Cour Suprême

From siecledigital.fr

Depuis quelques jours Facebook et Instagram suppriment les publications des internautes qui proposent des pilules abortives.
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Comment Facebook siphonne les données personnelles des patients d’hôpitaux

From www.01net.com

Adresses IP, noms des médecins consultés, pathologies, listes de médicaments… Vous n’imaginez pas ce que Facebook peut parfois collecter sur les internautes à leur insu.
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Facebook is receiving sensitive medical information from hospital websites

From www.statnews.com

A tracking tool installed on many hospital websites is collecting patients’ sensitive health information and sending it to Facebook, an investigation by @TheMarkup co-published with @statnews has found.
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Panorama des médias sociaux 2022 –

From fredcavazza.net

Comme chaque année, je vous propose un tour d'horizon des tendances, usages et acteurs des médias sociaux. Cette année, comme l'année précédente, il n'y a pas de gros changements, mais néanmoins un certain nombre d'évolutions liées à des facteurs externes (notamment les évolutions technologiques ou régulations). De plus, la sphère des médias sociaux n'est pas…
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Quel régime juridique pour les influenceurs ?

From www.usine-digitale.fr


L'encadrement juridique de l'activité d'influenceur s'est renforcé au fil des ans mais reste encore trop méconnu. Il s'agit pourtant d'une question cruciale pour cette nouvelle catégorie d’acteurs dont le nombre a explosé ces dernières années. Cette chronique de Pascal Agosti, avocat associé du cabinet Caprioli & Associés , a pour objet de rappeler les contours du régime juridique.
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Anorexie : sur les réseaux sociaux le pire et le meilleur...

From www.whatsupdoc-lemag.fr

Anorexie : sur les réseaux sociaux le pire et le meilleur... - Comme les magazines, les réseaux sociaux prônent un idéal de minceur qui peut contribuer au développement de troubles alimentaires tels que l'anorexie. Ils permettent aussi de créer des communautés de soutien, avec le risque cependant d'"enfermer" les malades dans cette pathologie.
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Pinterest Announces New Activations for Mental Health Month, Along with New In-App Support Resources

From www.socialmediatoday.com

Pinterest has announced a range of new tools and activations for Mental Health Awareness Month.
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L'utilisation des réseaux sociaux par les professionnels de santé

From techtomed.com

Découvrez dans cette infographie, comment les professionnels de santé utilisent les réseaux sociaux !
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Twitter: AI applications in healthcare and more

From www.pharmaceutical-technology.com

AI: Pharmaceutical Technology lists five top tweets on healthtech in Q1 2022 based on data from GlobalData’s Healthcare Influencer Platform.
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Les influenceurs santé d'Instagram sont-ils avant tout des publicitaires ?

From www.numerama.com

La pandémie a mis la santé au cœur des préoccupations, alors même qu'il s'agissait déjà d'une valeur importante dans nos sociétés. Sur les réseaux sociaux, des comptes influents s'en emparent. N'y a-t-il pas des risques de confusion entre la publicité et le conseil médical ? Major mouvement, les conseils pharma de
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Réseaux Sociaux : Guide complet pour votre E-commerce

From www.ecommerce-nation.fr

Découvrez tous les chiffres clés des réseaux sociaux en 2022 pour choisir, mais aussi, utiliser les réseaux sociaux les plus adaptés à votre e-commerce !
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Digital 2022: une nouvelle année de croissance exceptionnelle !

From wearesocial.com

We Are Social et Hootsuite publient leur Digital Report 2022, qui délivre les dernières tendances du digital, des médias sociaux, du mobile, du gaming ou encore du e-commerce dans le monde.
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Digital Report 2022 / April Global Statshot 

From wearesocial.com

DIGITAL 2022 – APRIL GLOBAL STATSHOT REPORT Aujourd’hui, plus de 5 milliards de personnes utilisent Internet Le fondateur de Kepios, Simon Kemp, nous présente les principaux enseignements de ce trimestre 2022. 63 % de la population mondiale est désormais connectée. Le nouveau Digital Report 2022 – April Global Statshot – publié en partenariat avec We […]
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The Best Times to Post on Social Media in 2022

From sproutsocial.com

Being armed with data of when you'll get the most engagement is important. Knowing the best times to post on social media is a game changer.
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New Report Provides Insight into Best Posting Times on Facebook, Instagram, Twitter and LinkedIn

From www.socialmediatoday.com

Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning.
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#BeyondTheScore : bilan du 1er trimestre 2022 de la twittosphère Pharma

From buzz-esante.fr

Rendez-vous trimestriel lancé par Buzz E-santé et LauMa Communication, #BeyondTheScore est le premier baromètre…
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A content analysis of Canadian influencer crisis messages on Instagram and the public’s response during COVID-19 | BMC Public Health | Full Text

From bmcpublichealth.biomedcentral.com

Successful mitigation of emerging infectious disease requires that the public adopt recommended behaviours, which is directly influenced by effective crisis communication. Social media has become an important communication channel during COVID-19 where official actors, influencers, and the public are co-creating crisis messages. Our research examined COVID-19-related crisis messages across Canadian influencer accounts within news media, politicians, public health and government, science communicators, and brand influencer and celebrities, posted on Instagram between December 2019 and March 2021 for Health Belief Model and Extended Parallel Processing Model constructs and the corresponding public comment sentiment and engagement. Thirty-three influencer accounts resulted in a total of 2,642 Instagram posts collected, along with 461,436 comments, which showed overall low use of constructs in both captions and images. Further, most posts used no combinations (n = 0 or 1 construct per post) of constructs in captions and images and very infrequently used captions that combined threat (severity and susceptibility) with cues to action and efficacy. Brand influencers and celebrities, politicians, and science communicators had above average post engagement while public health and government and news media had lower. Finally, most influencers saw the largest proportion of neutral sentiment comments. Crisis messages must be designed to include combinations of constructs that increase message acceptance and influence risk perception and efficacy to increase the adoption of recommended and mandated behaviours.
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Audience Internet de novembre 2021 : forte progression de Pinterest, Doctolib et de la distribution | Offremedia

From www.offremedia.com

Google et YouTube, qui passe devant Facebook, sont les 2 premières marques au classement des audiences Internet 3 écrans de novembre mesurées par Médiamétrie. Doctolib gagne près de 5M de VU à 25,3M. Dans le top 20 des groupes, plusieurs publishers français sont en progression : Vivendi, 4ème groupe en France, gagne 700 000 VU/mois par rapport au mois d’octobre, notamment grâce aux VU gagnés par Télé-Loisirs.
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Twitter Conversations About Pancreatic Cancer by Health Care Providers and the General Public: Thematic Analysis

From cancer.jmir.org

Background:  There is a growing interest in the pattern of consumption of health-related information on social media platforms.
Objective: We evaluated the content of discussions around pancreatic cancer on Twitter to identify subtopics of greatest interest to health care providers and the general public. 
Methods:  We used an online analytical tool (Creation Pinpoint) to quantify Twitter mentions (tweets and retweets) related to pancreatic cancer between January 2018 and December 2019. Keywords, hashtags, word combinations, and phrases were used to identify mentions. Health care provider profiles were identified using machine learning and then verified by a human analyst. Remaining user profiles were classified as belonging to the general public. Data from conversations were stratified qualitatively into 5 domains: (1) prevention, (2) survivorship, (3) treatment, (4) research, and (5) policy. We compared the themes of conversations initiated by health care providers and the general public and analyzed the impact of the Pancreatic Cancer Awareness Month and announcements by public figures of pancreatic cancer diagnoses on the overall volume of conversations. 
Results:  Out of 1,258,028 mentions of pancreatic cancer, 313,668 unique mentions were classified into the 5 domains. We found that health care providers most commonly discussed pancreatic cancer research (10,640/27,031 mentions, 39.4%), while the general public most commonly discussed treatment (154,484/307,449 mentions, 50.2%). Health care providers were found to be more likely to initiate conversations related to research (odds ratio [OR] 1.75, 95% CI 1.70-1.79, P<.001) and prevention (OR 1.49, 95% CI 1.41-1.57, P<.001) whereas the general public took the lead in the domains of treatment (OR 1.63, 95% CI 1.58-1.69, P<.001) and survivorship (OR 1.17, 95% CI 1.13-1.21, P<.001). Pancreatic Cancer Awareness Month did not increase the number of mentions by health care providers in any of the 5 domains, but general public mentions increased temporarily in all domains except prevention and policy. Health care provider mentions did not increase with announcements by public figures of pancreatic cancer diagnoses. After Alex Trebek, host of the television show Jeopardy, received his diagnosis, general public mentions of survivorship increased, while Justice Ruth Bader Ginsburg’s diagnosis increased conversations on treatment. 
Conclusions: Health care provider conversations on Twitter are not aligned with the general public. Pancreatic Cancer Awareness Month temporarily increased general public conversations about treatment, research, and survivorship, but not prevention or policy. Future studies are needed to understand how conversations on social media platforms can be leveraged to increase health care awareness among the general public.
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Social Media and Professional Development for Oncology Professionals

From ascopubs.org

The use of social media continues to increase in health care and academia. Health care practice, particularly the oncologic field, is constantly changing because of new knowledge, evidence-based re...
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