HEALTHCARE & SOCIAL MEDIA
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L’EVOLUTION DES MEDIA SOCIAUX AU TEMPS DE LA COVID-19

From mushroom.jobs

Cette période particulière a contraint les marques à une communication 100% digitale. Et les media sociaux se sont retrouvé au centre des problématiques de brand content des annonceurs. Mushroom fait le point.
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Instagram : le réseau social tendance pour les pharmacies !

From kozeagroup.wordpress.com

Avec 23 millions d’utilisateurs actifs en France en 20211, Instagram fait partie des réseaux sociaux les plus populaires et les plus utilisés. Parmi ces utilisateurs, plus de 80% sont abonnés au compte d’une entreprise ou d’une marque. Et pourquoi pas la pharmacie ?Avec un taux d’interaction 4 fois supérieur à Facebook1, Instagram permet de maintenir…
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Employee advocacy : comment Ramsay Santé développe son audience organique grâce à ses collaborateurs

From www.blogdumoderateur.com

Les démarches d’Employee Advocacy permettent aux entreprises de valoriser la présence sociale de leurs collaborateurs pour amplifier la diffusion de leur contenu.
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Social media can spread conspiracy theories. Can it also work to solve health misinformation? New alliance hopes to flip paradigm

From www.mobihealthnews.com

A group of organizations across the technology, healthcare, global development and academic sectors are convening on a new initiative that hopes to advance public understanding of how social media and behavioral sciences can be used to improve public health globally.


Lire l'article complet sur : www.mobihealthnews.com

Florian Morandeau's curator insight, June 14, 5:02 AM

The alliance is starting out by supporting research into how social media can be leveraged to increase confidence in and uptake of COVID-19 vaccines.

Mehrban Chawla's curator insight, June 15, 5:03 AM
What is today considered as a conspiracy theory may actually become a truth recognized much later and much too late. Just because something is considered a conspiracy, it does not mean that there is no element of truth in it. One has to take a more objective view and give it a proper research before dismissing it. Take Wuhan incident as an example. When some whistle blowers said that COVID-19 was leaked from the Wuhan lab, all media decried it. Now there are undeniable evidences coming out pointing in the direction that this virus was made in that lab. Given time, I believe that some of these conspiracy theories will prove true, We will have to discard the rest, though. 

We cannot be so naive to believe everything that is put out in the media these days. News these days seem to reflect opinions more than facts. The job of the media is to present facts and let people form their own opinions. Objectivity and critical thinking need to be restored. Knowing how to think is more important than what to think.
Sara Soelter's curator insight, July 2, 8:58 AM

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IRL : le nouveau réseau social qui veut faire de l'ombre aux groupes sur Facebook

From siecledigital.fr

IRL est un nouveau réseau social, conçu pour permettre aux jeunes de découvrir des événements et d'échanger des messages en groupe.
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Doctors, anonymity and the General Medical Council: The social media debate, a year on| Knowledge

From creation.co

Doctors, anonymity and the General Medical Council: The social media debate, a year on - Find Out More From CREATION.co And Discover Our HCP Insight Services Today
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Stanford Medicine X: presenting the evidence of healthcare professionals using Twitter| Knowledge

From creation.co

Stanford Medicine X: presenting the evidence of healthcare professionals using Twitter - Find Out More From CREATION.co And Discover Our HCP Insight Services Today
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Social media can spread conspiracy theories. Can it also work to solve health misinformation? New alliance hopes to flip paradigm

From www.mobihealthnews.com

A group of organizations across the technology, healthcare, global development and academic sectors are convening on a new initiative that hopes to advance public understanding of how social media and behavioral sciences can be used to improve public health globally.

Florian Morandeau's curator insight, June 14, 5:02 AM

The alliance is starting out by supporting research into how social media can be leveraged to increase confidence in and uptake of COVID-19 vaccines.

Mehrban Chawla's curator insight, June 15, 5:03 AM
What is today considered as a conspiracy theory may actually become a truth recognized much later and much too late. Just because something is considered a conspiracy, it does not mean that there is no element of truth in it. One has to take a more objective view and give it a proper research before dismissing it. Take Wuhan incident as an example. When some whistle blowers said that COVID-19 was leaked from the Wuhan lab, all media decried it. Now there are undeniable evidences coming out pointing in the direction that this virus was made in that lab. Given time, I believe that some of these conspiracy theories will prove true, We will have to discard the rest, though. 

We cannot be so naive to believe everything that is put out in the media these days. News these days seem to reflect opinions more than facts. The job of the media is to present facts and let people form their own opinions. Objectivity and critical thinking need to be restored. Knowing how to think is more important than what to think.
Sara Soelter's curator insight, July 2, 8:58 AM

https://usaonlinefamiliespharmacystore.com/product/buy-soma-online/

Masquer les « like » : comment la recherche de popularité sur les réseaux peut peser sur la santé mentale

From www.pourquoidocteur.fr

Pour préserver la santé mentale de ses utilisateurs, Facebook et Instagram vont leur donner la possibilité de désactiver les
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PTC Therapeutics’ Alberto Vicent on ultra-rare disease communities

From pharmaphorum.com

When it comes to ultra-rare diseases, the smaller the patient population, the bigger the challenges. PTC Therapeutics' Alberto Vicent tells us why we need to view ultra-rare populations differently, so they can also access treatments

Lire l'article complet sur : pharmaphorum.com

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A Novel Remote Follow-Up Tool Based on an Instant Messaging/Social Media App for the Management of Patients With Low Anterior Resection Syndrome

From mhealth.jmir.org

Low anterior resection syndrome (LARS) is a common functional disorder that develops after patients with rectal cancer undergo anal preservation surgery. Common approaches to assess the symptoms of patients with LARS are often complex and time-consuming.

 

Instant messaging/social media has great application potential in LARS follow-up, but has been underdeveloped.

 

Objective: The aim of this study was to compare data between a novel instant messaging/social media follow-up system and a telephone interview in patients with LARS and to analyze the consistency of the instant messaging/social media platform.

 

 

Methods: Patients with R0 resectable rectal cancer who accepted several defecation function visits via the instant messaging/social media platform and agreed to a telephone interview after the operation using the same questionnaire including subjective questions and LARS scores were included. Differences between the 2 methods were analyzed in pairs and the diagnostic consistency of instant messaging/social media was calculated based on telephone interview results.

Conclusions

The instant messaging/social media system provides a promising solution to accommodate the primary follow-up needs of patients with LARS by integrating complex functional follow-up tools into smartphone apps. Although it is currently not a substitute for manual follow-up, it has the potential of becoming a major LARS screening method. However, further research on response rate, information accuracy, and user acceptance is needed before an advanced system can be implemented

 


Lire l'article complet sur : mhealth.jmir.org

nrip's curator insight, May 18, 1:22 AM

Common approaches to assess the symptoms of patients in long term treatments, currently in practice, include

  • face-to-face clinic interviews,
  • post or email questionnaires,
  • and telephone interviews,

 

These are time-consuming and often complex.

 

With the popularity of smartphones and mobile internet, remote network technology is changing traditional medical behavior

How Big Pharma Finds Sick Users on Facebook – The Markup

From themarkup.org

We found drug ads targeted at users interested in everything from bourbon to therapy
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Comment les jeunes utilisent les réseaux sociaux en France (enfants, adolescents, jeunes adultes)

From blog.digimind.com

Les usages et réseaux sociaux les plus utilisés par les jeunes en France : 11-12 ans, 11-14 ans, 15-18 ans, Jeunes adultes
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How Social Media Approval Workflows Strengthen Agency-Client Relationships

From sproutsocial.com

As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale.

 

Post approvals are a small but powerful step in any social media service offering. At their worst, they can involve a lot of follow-up, creating a time suck for both you and your client. But at their best, they can create client stickiness.

 

Client-agency relationships get stronger when these processes become mini-opportunities for collaboration. Here’s how:

1. Demonstrate the value of social with a routine touchpoint

Social is your world, but for your clients, it’s just a fraction of their day-to-day. Approval workflows promote more active collaboration between you and your client’s teams.

2. Prevent mistakes before they happen

Maintain a strong foundation of trust by building quality assurance into your publishing process.

3. Promote collaboration in times of crisis

When a crisis strikes and your schedule is thrown out the window, post approvals help support sudden shifts in content production.

 

read more at https://sproutsocial.com/insights/strengthen-agency-client-relationships/

 


Lire l'article complet sur : sproutsocial.com

Panorama des médias sociaux 2021 –

From fredcavazza.net

Comme chaque année depuis 13 ans, je vous propose mon panorama des médias sociaux. Avec l'année particulière que nous venons de vivre (confinement, distanciation sociales...), les usages des médias sociaux ont littéralement explosé, pour le meilleur et pour le pire. Si les micro-vidéos de TikTok apportent un brin de légèreté, les médias sociaux pâtissent encore…

Lire l'article complet sur : fredcavazza.net

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Réseaux sociaux : 521 millions d'utilisateurs supplémentaires en un an #hcsmeufr #esante

From www.blogdumoderateur.com

Retrouvez les principaux enseignements de l’étude annuelle menée par Hootsuite et We Are Social, mise à jour avec les chiffres d’avril 2021.
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Instagram apologizes after algorithm promotes harmful diet content to people with eating disorders

From thenextweb.com

Instagram has apologized for a “mistake” that led its algorithm to promote harmful diet content to people with eating disorders.

The social network had been automatically recommending terms including “appetite suppressant,” which campaigners feared could lead vulnerable people to relapse.

Read the full article at: thenextweb.com

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Numérique 2021: les dernières informations sur `` l'état du numérique ''

From wearesocial.com

Simon Kemp shares the key findings from Digital 2021, our latest set of Global Digital reports.
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He got Facebook hooked on AI. Now he can't fix its misinformation addiction

From www.technologyreview.com

Three years ago, the company began building "responsible AI." This is the story of how it failed.
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Baromètre digital de l'industrie pharmaceutique

From buzz-esante.fr

Inférences et Comfluence publient leur baromètre (4ème trimestre 2020) mesurant la présence sur les…
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Chiffres clés d'Internet et des réseaux sociaux en France en 2021 #esante #hcsmeufr

From www.blogdumoderateur.com

Sites, médias sociaux et applications mobiles populaires, temps passé sur Internet, ou encore activités en ligne préférées… Retrouvez toutes les données sur l’usage du web et des réseaux sociaux en France en 2021.
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Search Listening: How to use search insight to have a positive impact on health  #esante #hcsmeufr #digitalhealth

From www.youtube.com

As many times as we’re told: ‘don’t Google it’ when it comes to concerns around health, search engines are often the first place we go to seek information.

How many times have you typed something into Google that you haven’t told your partner or your best friend? Your doctor, or a healthcare professional?

We often turn to search engines as our first port of call when we think there is something wrong, have been diagnosed...or when we’re too embarrassed to speak to someone else.

Have I got ADHD?
Is it normal to bleed after sex?
What to do if you can’t sleep


Google plays a role across the entire patient journey.

We’re all very candid with search engines and for that reason, the data is incredibly valuable when it comes to understanding what’s truly going on in people’s heads.

However, the experience isn't always perfect for the patient. Content published online by unqualified authors or those with an agenda opens the door to misinformation and scare-mongering. Here there is the opportunity for health professionals to answer patient questions to try and ensure they are getting the best possible information and advice.

Search Listening reveals uncensored patient questions illuminating the blindspot in the healthcare landscape, and revealing the real online narrative around illness and treatments.

Youll learn:

How to understand people’s real thoughts and concerns about their health
Using this information to map patient journeys, and apply the right advice at the right time
Practical Search Listening skills that you can use straight away using tools like AnswerThePublic
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Baro Labo : la Covid bouleverse la visibilité des entreprises du médicament

From www.comfluence.fr

Comfluence et Inférences lancent le 1er baromètre médias et médias sociaux des laboratoires pharmaceutiques. Objectif : appréhender la notoriété et la réputation des acteurs, cerner des tendances, offrir aux entreprises du médicament des clés pour engager des stratégies gagnantes. Rendez-vous chaque trimestre pour décrypter le
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» Baromètre : la Covid bouleverse le top 20 des labos sur les réseaux sociaux #esante #hcsmeufr #digitalhealth

From www.mypharma-editions.com

Inférences et Comfluence ont rendu public leur baromètre digital (4ème trimestre 2020) mesurant la présence sur les réseaux sociaux des labos et entreprises du médicament. Il analyse les tendances fortes sur ce secteur et démontre, sans surprise, que la Covid capte la presque totalité de l’attention des réseaux sociaux sur la période. Pfizer, Biontech et Moderna trustent ainsi les premières places de la compétition réputationnelle, propulsées en haut du classement par les avancées de ces entreprises sur leur vaccin.
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