Social Media Outlook

Automating tweets and Facebook posts can be helpful, but remember these rules if you decide to do it. Your brand's reputation depends on it.

Twitter chats are starting to become more Image and more popular and there are reasons for it, 1) promote your brand organically  2) gather like minded participants for intriguing conversation 3) they are easy to set up 4) traffic and reach from the...

When it comes to social media, everybody has one of those friends or followers – you know, the one whose Facebook timeline or Twitter feed features a running account of their day, ranging from work-related minutia to relationship issues and ...

We hear so often about the flubs, flops, and disasters of social media crisis management by brands. I wanted to take a few minutes and look at some of my favorite moments of crisis resolution (and prevention...

As the market for consumers continues to change, those companies that change with it are growing. Those who aren't? Spinning wheels is the closest analogy that we can find. Here at ...

As many other community managers can attest, I love searching the social media landscape for conversations, ideas and insights about community management in order to learn new ways to enhance my job....

Social media is such a broad, general world that sometimes it can be difficult to wrap our head around who drives the big digital machine.

There are many theories and animated discussions. Some say it’s the newsmakers since news is a huge conduit for social media. Others say it’s those who create the dynamic content that has transformed and defined the Web 2.0 world.

There are even schools of thought the culture of entrepreneurs is the biggest factor in social media’s rise. Maybe the answer lies with the influencer.

In many respects, influencers are key to making sense of the billions of pieces of content and words that are published throughout social media services. They are the ones we follow, trust and ultimately help decide what will succeed or fail.

Creativity is not usually listed in the top 10 business skills. Not too many business colleges make you take lots of creative writing, art, dance, and music classes as pre-requisites for a business degree. Very few employers scream for their marketing team to make their brand “pretty” or for workers to “feel” more during their yearly pay reviews. Even fewer employees focus on their creative skills as a way to advance their careers.

What are the rules for social media writing?

As a writing specialty, social media writing is just coming into its own. Social media writing is a bit of a hybrid – part copywriting, part communication tool – so the rules aren’t hard and fast. Social media writing isn’t an exact science – but there are some clear guidelines for what to avoid.

The news this week that the Winklevoss twins — the famous ex-Harvard students who may or may not have hatched the concept of Facebook — have made a $1-million investment in SumZero has the industry pondering the power of niche social networks.

According to the tale, the minister was given an order by a general to make 10,000 arrows in 10 days. The minister said he could do it in three days if he had 20 boats, straw scarecrows, and 30 soldiers...

These are a few ways to reach out to and engage with your influencers that can easily be incorporated into your existing social media strategy. Start with one or two and go from there to find the approach...

Industry events are a perfect opportunity to engage in conversation, build relationships, and get new eyeballs on your content. Why? Because they do half your work for you: getting people to talk and...