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PR Firm Gets Client's Site Blacklisted for Duplicate Content [+Marty Note]

PR Firm Gets Client's Site Blacklisted for Duplicate Content [+Marty Note] | Social Marketing Revolution | Scoop.it

In Content Chemistry, there is a story of how a company hired a PR firm to launch their new website. The firm got the site blacklisted. Learn what happened. ... Rather than write an original news release, though, the PR firm simply copied the text from the website’s home page and submitted it to the online newswires. Oh yes.


They copied the text from the website’s home page as their “news release” (I seriously hate PR people sometimes; more on that here). What is wrong with people? Can you imagine paying for a PR firm to do that? I’d be furious. But I’d be even more furious when I discovered what happened next.


Because the wires automatically post to websites around the globe, within minutes there were more than 1,000 instances of that home page content on the web. Duplicate content is a big no-no for the Google algorithms, s0 the site was flagged as likely spam and they blacklisted the domain. Suddenly the website dropped from search results, even when you typed in the exact company name....


Via Jeff Domansky
Martin (Marty) Smith's insight:

What You Don't Know Can Kill Your Website
This story demonstrates two of my favorite Internet marketing points:

* There are no more than 1,000 people in the world capable of making millions online.

* Stupid is as stupid does.

The second bullet may feel like a tautology, a circular truth, but there is enough blame to go around here. Sure the PR agency should be SHOT but so should the IT group, the marketing team and even the customer service team. 

Any job that is outward facing must know SEO basics, and all of the authors who've been pounding the "SEO is dead" drum need to read this article. SEO is not so dead that a mistake can't get your site in Google jail, so not dead at all. 

Here is how your website can avoid such a mess:

* PR Releases are NEVER copied to your website UNLESS they are in a "no follow" zone (an area your IT tem prohibits search engine spiders from reading). 
* Safer to simply BAN any wire release from your website always. 
* If the content of the release is valuable REWRITE IT (even though I am not a fan of using PR newswire content on my websites). 
* If there is any doubt then the content in doubt is duplicate and should be removed or rewritten. 
* SEO Press releases are, much like email marketing, LIVE AMMUNITION so proceed with extreme caution. 
* Vet anyone touching anything on or about your website. 

This last bullet is TOO IMPORTANT to skip over. If you don't know SEO as well as you would like HIRE SOMEONE to help with vetting of a PR agency, content writer or web designer. I've been an Internet marketer for more than 12 years and can vet SEO TRUTH from FALSEHOODS very fast. 

If you can't do the same HIRE ME or someone like me to help vet those about to babysit your website. Least you think I am shilling for work I will do any such vetting FREE OF CHARGE (but subject to my availability which is getting less and less every day).


I already have more work than I can handle (just about), but it takes me 5 minutes to know if someone about to mess with your website knows their stuff, so sent me an email (Martin.Smith(at)Atlanticbt.com) and I will be glad to help. 

Your website is the crown jewel of your brand. As your website goes so goes your company, so don't play with it, don't let strangers approach it and never let an idiot do something to it that can't be undone.    

 

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Jeff Domansky's curator insight, February 19, 2013 6:19 PM

Great lesson and a bad PR, SEO outcome from a lazy PR firm.

Jeff Domansky's comment, February 19, 2013 6:22 PM
Marty, this is superb advice! Agencies, freelancers, marketers and PR people take note.
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5 Major Social Media Marketing Mistakes And How To Overcome Them

5 Major Social Media Marketing Mistakes And How To Overcome Them | Social Marketing Revolution | Scoop.it
What marketing mistakes are keeping you from achieving your social media marketing goals? Check out these common but major social media marketing mistakes and how exactly you can overcome them.
Martin (Marty) Smith's insight:

Social Media Is Conversation Not Lectures

Social Media is PULL marketing. Pull marketing needs time to establish a relationship. Time to talk and be heard. That's why my favorite social media marketing mistake is #1 -on Forbes list of five common social mistakes - not listening to your audience. 


Digital Listening Is Different
Digital listening is different than listening to someone while having a conversation. Digital listening requires social rewards, examples, and a clear ask. Creating a clear ask, defining what you want to happen and why strays into Forbes second mistake - no clear objectives. 


Confusion = Don't Buy, Engage, Contribute

Without objective confusion rules. If you don't know why you're doing, saying, or asking something how can the digital receiver possibly know? Confused customers do many things buying is never one of them. 

Confusion Is Easy, Clarity Hard
During an almost twenty year career as a digital marketer, I built my first e-commerce website in 1999, clarity is the easiest sin. Think your marketing, motives, and campaigns are clear as a ringing bell on a cold morning in the Himalayas? Think again.


Don't Talk To Yourself About Yourself

All digital marketing is in danger of 1. talking to itself about itself and 2. not listening. Listening isn't easy. Listening is at least twice as hard as talking and digital listening is at least twice as hard as real-life listening or conversational listening where nonverbal clues can help bring you back around can help stop our tendency to talk to ourselves about ourselves. 

Favorite Digital Listening Tactics

 

Here are a few digital listening tactics we recommend:

 

  • Social Rewards - Features and social media shares of user-generated content is a great way to show you listen. 
  • Loyalty Programs - Points, badges, and other social honors work when the rules are clear, the game fair, and rewards meaningful (social reward is more lasting than material).
  • Responses - Responding to blog comments, blogging about great questions and sharing on social media values the comment, review, or question. 
  • Profiles - Their content on your site is our favorite "listening" tactic because having users create content encourages shares and reduces your content creation burden/need. 

 

Those are our initial pre-coffee reactions. More at Curagami.com soon. 

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Why You Should Optimize Your Email Campaigns With AI

Why You Should Optimize Your Email Campaigns With AI | Social Marketing Revolution | Scoop.it
Even though artificial intelligence is a relatively new technology, its influence on email marketing is already apparent - making cumbersome tasks simpler.
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How Social Media Will Change in 2019: SMM Trends for 2019

How Social Media Will Change in 2019: SMM Trends for 2019 | Social Marketing Revolution | Scoop.it
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between brand and customers.
Martin (Marty) Smith's insight:

Feels like social media is going to calm down in 2019. Authenticity, ethics, and values are overdue. 

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Instagram: You Can't Treat It LIke Just Another Social Network

Instagram: You Can't Treat It LIke Just Another Social Network | Social Marketing Revolution | Scoop.it

You wouldn't bring a snow plow to the hot Sahara desert and, likewise, you shouldn't bring shorts and a beach towel to the icy Arctic tundra. Thus, you shouldn’t use one set of all-encompassing tools for every social media network. They each have their own climates and require different tips and strategies. 

 


Via Plus91
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Ultimate Guide To The Best Ways to Market Your Business on LinkedIn [Infographic] 

Ultimate Guide To The Best Ways to Market Your Business on LinkedIn [Infographic]  | Social Marketing Revolution | Scoop.it

Comprehensive Infographic on LI Marketing

Wow, this is the ultimate guide to marketing a business on LinkedIn in one long, but helpful infographic. Marketing any business on a social platform is full of potential pitfalls and easy mistakes. Read up before you begin posting or have expectations about what kind of business or return your social media marketing efforts will generate. 

Martin (Marty) Smith's insight:

Marketing a business on LinkedIn can be a mystery so review this comprehensive infographic to demystify how to market your SMB on LI. 

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5 Winning Social Media Strategies From a Master Marketer via @Entrepreneur  

5 Winning Social Media Strategies From a Master Marketer via @Entrepreneur   | Social Marketing Revolution | Scoop.it

SMM Tips From A Pro
Nathan Pirtle, social media/digital marketing specialist and founder of Work With The Coach, is one person who snatched his success from the hands of fate. Pirtle became a hardcore marketer because he wasn’t looking for someone else’s answers, he was looking for his own. These five important tips from his personal strategy can help your brand on social media.

 

Nathan's 9 SMM Tips

 

  1. Stop Being A Robot
  2. Provide Real Content
  3. Follow to Lead
  4. Engagement = Success
  5. Build Relationships

 

And discover four more Nathan Pirtle tips in this Entrepreneur.com post: https://www.entrepreneur.com/article/292414 

Martin (Marty) Smith's insight:

We like and have used tip #s 2 and 3. Others seem obvious but are easily forgotten or ignored so worth sharing again. 

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10 Digital Power Tools Recommended by Social Media Pros

10 Digital Power Tools Recommended by Social Media Pros | Social Marketing Revolution | Scoop.it

Feedly Plus

Great list of "new to me" digital tools. I'd never heard of "LinkedIn tagging" before. I use Feedly and find it indispensable for content curation and marketing. The others I'll explore and blog about my favorites. 

Martin (Marty) Smith's insight:

Great list of "new to me" digital marketing tools. 

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SEO Mythbusting - 11 Myths You Need To Stop Believing Today  

SEO Mythbusting - 11 Myths You Need To Stop Believing Today   | Social Marketing Revolution | Scoop.it

Jeff Bullas For The Win
We find most of Jeff's posts informative and helpful. This post on 11 SEO Myths we need to stop believing hits home too. The react quickly thing is a pernicious and destructive myth. Nothing happens FAST in Google's "trust is earned" world or nothing GOOD happens fast. Bad shit can happen overnight (lol). 

Martin (Marty) Smith's insight:

Agree with all 11 of Jeff's SEO Mythbusting. 

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The Quick Guide to Using Snapchat for Business in 2016

The Quick Guide to Using Snapchat for Business in 2016 | Social Marketing Revolution | Scoop.it

Snapchat For Biz

Snapchat is a different gig. Data released today shows Snapchat with more active users than Twitter, so the need for businesses and not-for-profits to figure out how to "snap and chat" is here. 

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Social Media Infographic - Curagami

Social Media Infographic - Curagami | Social Marketing Revolution | Scoop.it

Oracle Inspired Social Media Infographic
Oracle is the first major vendor who seems to really understand social media marketing. You need to read several of their social media marketing white papers. 

Thankfully Oracle still only has half the story, but if they've gotten to the 50 yard-line how long until they have it all (social + community. Answer: not long. 

So time to get on board the social media bus was yesterday. The time to get on the social + community bus in now. Don't wait for Oracle's paper since we and those who matter you compete with will have moved on by then. 

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Why No One Understands the Way You're Using Emojis

Why No One Understands the Way You're Using Emojis | Social Marketing Revolution | Scoop.it
New research indicates that many of us disagree about meaning of graphic sentiment--largely depending on how it's presented by different companies.
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New Storytelling Tools: 6 Ones You Must Have

New Storytelling Tools: 6 Ones You Must Have | Social Marketing Revolution | Scoop.it
2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. To improve your SEO and content results, call us on 1300 806 953.

Via Dr. Karen Dietz, John van den Brink, malek
Martin (Marty) Smith's insight:

Great share by my friend Malek! 
Marty
###

Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.

 

So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff. 

 

In any event, it's great to see these 6 new tools and how they can help get our business stories out there.

 

Have fun with these!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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JOHN DSOUZA's curator insight, March 15, 2016 3:55 PM

Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.

 

So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff. 

 

In any event, it's great to see these 6 new tools and how they can help get our business stories out there.

 

Have fun with these!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Luigi Cangiano's curator insight, March 18, 2016 8:15 AM

Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.

 

So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff. 

 

In any event, it's great to see these 6 new tools and how they can help get our business stories out there.

 

Have fun with these!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Pantelis Chiotellis's curator insight, March 20, 2016 4:32 PM

Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.

 

So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff. 

 

In any event, it's great to see these 6 new tools and how they can help get our business stories out there.

 

Have fun with these!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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5 Ways To Design A Social Website For E-commerce Stories5 Ways To Design A Social Website For E-commerce Stories 

5 Ways To Design A Social Website For E-commerce Stories5 Ways To Design A Social Website For E-commerce Stories  | Social Marketing Revolution | Scoop.it

5 Storytelling Web Design Tips
Earlier today we shared a Scoop and Curagmai post about how to tell simple e-commerce stories (http://www.curagami.com/simple-ecommerce-stories-how-to/ ). The about page is the easiest and most expected place to tell an important e-com story, but here are 5 tips to design your website for stories: 

 

* Comments - Ask for and use COMMENTS

* Conversations - Turn COMMENTS into conversations by writing blog posts about them, sharing your collaboration on social nets and throughout your marketing


* Gamify - Design for gamification (badges, user profiles, Wikis and Q&A knowledge base)

* ASK - Create an ASK where you ask visitors to join your movement with an Ambassador page (explaining how to join and what is in it for your visitors to join) 

* THEM Not YOU - Make sure your web design has AT LEAST as much about THEM (your customers) as you.

Follow those 5 simple web design steps to create community. 

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Strategies To Improve Social Media Marketing

Strategies To Improve Social Media Marketing | Social Marketing Revolution | Scoop.it
All businesses need strategies to help find their targeted audiences online. SEO, article marketing, and a new method is used to do this today. Agile companies also promote their products and services using social media sites like Facebook and Twitter.
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7 Ways to Utilize User-Generated Content in 2019 via Web Designer Depot

7 Ways to Utilize User-Generated Content in 2019 via Web Designer Depot | Social Marketing Revolution | Scoop.it
Running low on content ideas? User-generated content (UGC) is becoming a more and more popular means of filling company websites. When used …
Martin (Marty) Smith's insight:

The 1:9:90 Rule says 1% of visitors contribute a lot, 9% contribute some and 90% lurk or contribute little. That means finding, empowering and rewarding the 1%ers is a CSF (Critical Success Factor) for any online merchant or B2B company. 

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How Facebook Made a Universal Open Source Language for the Web

How Facebook Made a Universal Open Source Language for the Web | Social Marketing Revolution | Scoop.it
GraphQL is a widely used tool allowing applications written in different programming languages to talk to one another.

Via Charles Tiayon
Martin (Marty) Smith's insight:

News to me. 

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Art and Social Media Collide Thanks To Artist Rana Begum on #Instagram 

Art and Social Media Collide Thanks To Artist Rana Begum on #Instagram  | Social Marketing Revolution | Scoop.it

Art of Social Media
Artist Rana Begum wasn't a particular lover of social media nor was she a marketing pro. She had a task and used a tool - Instagram - to help. We'll know we are forever changed when social networks are simple tools we use to accomplish connection and tasks as Rana Begum's art illustrates. 

Martin (Marty) Smith's insight:

Love seeing creative uses of social media by non-marketing pros. 

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Consumers and Social Media New Research : Social Media Examiner and Sprout Research1

Consumers and Social Media New Research : Social Media Examiner and Sprout Research1 | Social Marketing Revolution | Scoop.it

What Do Consumers Think About Social Media?
We found it interesting that "being responsive" on social media was the #1 thing consumers rate as a purchase intent influence. This is why we prefer to curate, coach and reward using social media more than push sales or other one-sided agendas. 

Social media is a conversation and the more marketers use it to signal their commitment to listening and being responsive the more social media works. Using social media as digital print ads never work and will never work. 

 

That said, #2 on the list is making offers, so using social media as part of conversational program where part of that conversation is sharing deals, specials, and offers makes sense. There's a link to the Sprout Research that powered this post and both are worth reading. 

Martin (Marty) Smith's insight:

Interesting summary of a Sprout Research report on how consumers view social media. Both are worth reading. 

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Create Epic Social Media Content With These Apps via @thePRCoach  

Create Epic Social Media Content With These Apps via @thePRCoach   | Social Marketing Revolution | Scoop.it

Epic Social Media Content Apps
Small businesses are constantly on the lookout for faster, easier and more cost-efficient ways to create new content. And smartphones are now like all-in-one production studios, empowering us all to make world-class content using a range of fun and often simple-to-use apps.

 

In this post, we’ve teamed up with Product Hunt to guide you through the creative process and share 26 apps that’ll help you create incredible social media content using just your smartphone....


Via Jeff Domansky
Martin (Marty) Smith's insight:

Many new to me apps in this list and who isn't in need of "epic content" these days? Jeff (a.k.a. the PRCoach always shares great content. 

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Jeff Domansky's curator insight, June 27, 2017 4:16 PM

26 mobile apps to help you create awesome content.

Shelton Richardson's curator insight, December 10, 2017 5:27 PM

This particular business is most needed but the financial need is greater for the small business person because they can’t compete with that larger businesses. Using smart phones has given small businesses a outlet with that technology just as appealing as the larger businesses. I feel this source is very reliable because it’s currerly where we are in our society. Smart phones are being more and more used and the technology has gone to another level. For our audio industry professionals this is much needed and reliable because cost have to be cut and budgets have to be met. 

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Influencing Customer Journey As Important As Understanding It 

Influencing Customer Journey As Important As Understanding It  | Social Marketing Revolution | Scoop.it

Customer Journeys
As Mckinsey points out in their excellent The Customer Decision Journey post buying moves from the bottom of a "conversion funnel" to the middle. Thanks to social media and friends-of-friends marketing winning customer advocacy trumps all. 

This post ClickZ post discusses the importance of influencing what happens in this brave new world of customers, journeys, and conversion. 

Martin (Marty) Smith's insight:

Social media is shifting the "customer journey" and the conversion funnel thinking. Today what happens after an online sales is arguably more important than what happens before. Win advocacy or die. 

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Latest Social Media, Content Marketing & Gamification Riffs via Curagami on @Flipboard 

Latest Social Media, Content Marketing & Gamification Riffs via Curagami on @Flipboard  | Social Marketing Revolution | Scoop.it

Curagami Marketing
We smashed two words - curation and gamification - together to get Curagami. Our name is an implied promise. We must be five minutes ahead of the crowd on social media, content marketing, and gamification or we must turn in our strips. 

Find the latest Social media, content marketing, and gamification riffs on Curagami via Flipboard: https://flipboard.com/@curagami/curagami-ros0t46qy 


Martin (Marty) Smith's insight:

Rock on with the latest in social media marketing, content curation, and gamification thanks to Curagami on Flipboard. 

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Top 5 Most Read Posts 2016 via @Curagami

Top 5 Most Read Posts 2016 via @Curagami | Social Marketing Revolution | Scoop.it

Most Read As Sign of the Times

Funny how what your readers read teaches two things. First your "most read" or viewed posts share what is happening in the world. Curagami's Top 5 Most Read posts in 2016 are about SEO, marketing, hacking and branding. 

While the mix of subjects isn't a surprised, Curagami is a digital marketing company, the 80:20 Rule is. Scoop.it remains 2x as important in pure views as our blog. While that fact may distress some it pleases us. 

Curation is what is next in content marketing. Soon no one will be able to afford to blog about untested or unknown result subjects. Risks of damage to existing benchmarks is simply too great to blog "at will" anymore. 

We've seen predictions in Barabasi's book Linked: How Everything Is Connected To Everything Else come true. Linked is proving correct probably because Barabasi's predictions are based on his observations about how networks form and evolve. 

The "Rich Get Richer" concept isn't new. Big brands have been exploiting "rich get richer" for decades. Walmart is built on the idea of a tiny advantage from massive scale is a big advantage and lots of money with Amazon their digital counterpart. 

That Scoop.it creates greater reach than our blog is a truth many marketers will need to understand and adjust to. Scoop.it's power speaks to content curation's greater reach, efficiency, and lower costs. It is easier to create community when you listen and content curation is a form of "digital listening". 

The rich getting richer is the mathematical destiny of networks. Our jobs, as digital marketers, is not to figure out how to be loved by more customers than Coca Cola but find ways to incorporate our customers better, learn faster, and do what is right, true, and honest for our brands. 


Enlist 5 customers today in your movement and ask them to help. When they enlist 5 friends as them to help too and before you know it you aren't the only one reading a post, sharing a Scoop or reading a book. We are smarter together than alone...always. 

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Martin Smith, Scenttrail Marketing & Curagami on Flipboard

Martin Smith, Scenttrail Marketing & Curagami on Flipboard | Social Marketing Revolution | Scoop.it

Martin's Many Personas on Flipboard
Ever wonder where you can see my (Marty Smith), Scenttrail Marketing and Curagami's latest? Chances are good our latest content curation and "must read", "must buy", "must watch", and "must read" recommendations are on one of our Flipboards. 

Check them out here:
https://flipboard.com/@Curagami 

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20 of the Best Content Marketers & Many From Scoopit via Curagami

20 of the Best Content Marketers & Many From Scoopit via Curagami | Social Marketing Revolution | Scoop.it

Best Content Marketers We Know
We wanted to share the best day-to-day curators we know. Blisteringly smart, but not so high on Mount Olympus you can’t learn the down-and-dirty skills needed to be a great web marketer was the criteria we applied to this list of the world’s best curators we know:

Mark Traphagen (GPlus)
David Amerland (Gplus)
Cendrine Marrout (Medium)
@malek (Scoop.it)
@Os Ishmael (Scoop.it)
@massimo facchinetti (Scoop.it)
Karen Dietz (Scoop.it storytelling)
@Robin Good (tools reviewer)
em>Jeff Domansky (PR coach on Scoop.it)
Neil Neil Ferree (GPlus)
Dean Peters (Gplus)
David Kutcher (GPlus)
@Guillaume Decugis (Scoopit CEO)
@Brian Yanish - MarketingHits.com (Marketing Hits + Scoop.it Integration)
@John van den Brink (Scoopit)
@Jesús Hernández (GREAT photos on Scoopit)
@Ana Cristina Pratas (Scoopit 1+M views club)
Rebecca Lieb
(Vassar Classmate who used to work with Brian Solis and Charlene Li at the Altimeter Group an online marketing think tank. Brian and Charlene wold be in my Best of category too)

 

Follow any three of those hard working day-to-day content marketers and you are guarnateed to learn invaluable lessons in how to make the web’s donuts – content marketing.

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Neil Ferree's curator insight, March 30, 2016 6:25 PM

20 Top Content Marketing Pro's You Should Know 

stevebatch's curator insight, March 31, 2016 7:01 AM

20 Top Content Marketing Pro's You Should Know 

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Top 5 Apps For Creating Images on Twitter - Social Quant - Twitter Growth Done Right

Top 5 Apps For Creating Images on Twitter - Social Quant - Twitter Growth Done Right | Social Marketing Revolution | Scoop.it
We all have days when we’re busy and on the go and just don’t have the time (or energy) to sit down and create content on Canva or PicMonkey (or...
Martin (Marty) Smith's insight:

All Five Apps new to us. 

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John van den Brink's curator insight, March 11, 2016 5:18 PM

All Five Apps new to us. 

South Florida Guide's curator insight, March 11, 2016 6:35 PM

All Five Apps new to us. 

malek's curator insight, March 12, 2016 12:07 AM

All Five Apps new to us.