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5 Common Urgent Issues That Don’t Need to Become a Brand Crisis

5 Common Urgent Issues That Don’t Need to Become a Brand Crisis | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
In California, earthquakes are a fact of life. We don’t know when the next one will happen, or where it will be centered.But we know we can count on...
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Social Media Marketing/Publicity/Content Marketing-Writing
Social media marketing strategy, content development, publicity, media relations tips, news and tricks for all industries
Curated by Lilian Sue
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The Ultimate Collection of Free Content Marketing Templates

The Ultimate Collection of Free Content Marketing Templates | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Get access to 445+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design.
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Increase Your Instagram Engagement Quickly with This $39 Automation Tool

Increase Your Instagram Engagement Quickly with This $39 Automation Tool | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
No time to manage your business' Instagram account? No problem.
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Google URL Builder: How to Track Campaigns in Analytics

Google URL Builder: How to Track Campaigns in Analytics | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Generate leads and customers by using the Google URL builder to track your email marketing campaigns.
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B2B Marketing To Millennials - 7 Things You Need To Start Doing Right Now

B2B Marketing To Millennials - 7 Things You Need To Start Doing Right Now | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Millennials have arrived in the B2B world and they are changing the rules of the game for marketers. In fact, they would account for 50% of the work force by 2020.The old marketing tricks…...
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5 Ways You Can Achieve 'Hands-Off' Marketing

5 Ways You Can Achieve 'Hands-Off' Marketing | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Marketing can be a serious drain on an entrepreneur's time. But there are ways to progress without the heavy workload.
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6 Artificial Intelligence Tools to Plan Your Next Content Strategy

6 Artificial Intelligence Tools to Plan Your Next Content Strategy | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Artificial intelligence tools can vastly simplify content strategy creation. Here are 5 tools to consider using on your next campaign.
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How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency

How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
As founder and CEO of Metro PR, Tess Finkle has built a business that serves its clients and employees alike.
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PR Collaboration: Don't Be Afraid to Take the Lead

PR Collaboration: Don't Be Afraid to Take the Lead | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
If you work in PR, you're not a lone wolf. Chances are, you work with any number of other departments within a company. PR collaboration.
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[WEBINAR] Understanding & Overcoming Content Gaps in Adobe & Google Analytics

[WEBINAR] Understanding & Overcoming Content Gaps in Adobe & Google Analytics | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
In this webinar, NewsCred's VP of Marketing Analytics & Insights explains why many content marketing programs are relying on misleading metrics for traffic, engagement, and conversions.
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How Infographics (And Their Tools) Can Supercharge Non-Profits

How Infographics (And Their Tools) Can Supercharge Non-Profits | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it

  Infographics take visuals one step further by providing engaging and important information in an easy-to-read and easy-to-share format. Infographics also have one of the highest ROIs when it comes to content marketing and one of the longest lifespans on social media, receiving social shares long after they first went live. Best of all, you don’t have to start from scratch when it comes to creating compelling infographics.

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What is Brand Journalism? – Lilian Sue –

Whether it’s a non-profit organization or a start-up, nearly everyone has a blog because they want to share important news on services/products and events with their audience. Other companies…
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How to Find and Use the Best Hashtags on Social Media [4 Simple Steps]

How to Find and Use the Best Hashtags on Social Media [4 Simple Steps] | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Stop missing out because you're not using the best hashtags. In 4 Simple Steps, you can find out which are the best hashtags for your Instagram or Twitter profile.
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Influencer Marketing for Nonprofits [Tips and Tricks]

Influencer Marketing for Nonprofits [Tips and Tricks] | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? Check out these tips by Lilian Sue.
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5 Common Urgent Issues That Don’t Need to Become a Brand Crisis

5 Common Urgent Issues That Don’t Need to Become a Brand Crisis | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
In California, earthquakes are a fact of life. We don’t know when the next one will happen, or where it will be centered.But we know we can count on...
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3 Ways To Promote Your Startup Like A Pro in 2019

3 Ways To Promote Your Startup Like A Pro in 2019 | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Even with a top-notch product, you can't generate sales without dedicated resources for promotion. These three ways to promote your startup will help.
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How to Create Profitable Facebook Targeting Audiences for B2B Marketers

How to Create Profitable Facebook Targeting Audiences for B2B Marketers | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Want to learn more about creating Facebook targeting audiences that produce results? Check out this primer.
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The #1 Social Media Monitoring Strategy You're Doing Wrong

The #1 Social Media Monitoring Strategy You're Doing Wrong | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
You know social media monitoring is a necessary strategy to brand health and success. But are you making the #1 mistake most brands make?
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How You Can Use Quora as a Marketing Tool: It's Not Just for Personal Questions Anymore

How You Can Use Quora as a Marketing Tool: It's Not Just for Personal Questions Anymore | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
You can tap into one of the fastest-growing Q&A websites to connect your brand with relevant traffic.
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How Instagram Helps Callie’s to Serve Over 250,000 Customers Per Year

How Instagram Helps Callie’s to Serve Over 250,000 Customers Per Year | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Callie’s Hot Little Biscuit serves more than 250,000 people at its events and eateries each year, and social media plays a big part in this. Here's how.
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16 Tips to Succeed With Organic PR Outreach

16 Tips to Succeed With Organic PR Outreach | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it

Know what reporters pay attention to-great tips on how to succeed with organic PR outreach.

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3 Uses of AI for B2B Marketing You Might Not Have Thought About

3 Uses of AI for B2B Marketing You Might Not Have Thought About | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Artificial intelligence is your friend, especially as a B2B marketer. In 2018, 30% of B2B marketers used AI — a 25% increase from only 24% of B2B marketers in 2017. Blaze new trails and let technology do the work for you by using AI in these three creative ways.
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Influencer Identification Tools for Non-Profits

Influencer Identification Tools for Non-Profits | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it

However, the free methods of influencer identification do take more time to research and organize, which is why this post will help non-profits find the affordable and easy-to-use influencer identification tools that will help them save time on their influencer marketing campaigns.

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Gain customers with eye-catching images - Jeweller Magazine: Jewellery News and Trends

Gain customers with eye-catching images - Jeweller Magazine: Jewellery News and Trends | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
High-resolution, colourful product images mean everything to jewellery retailers. LILIAN SUE discusses some online tools that can help produce stunning photos that wow customers.
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Increase store visits with digital marketing - Jeweller Magazine: Jewellery News and Trends

Increase store visits with digital marketing - Jeweller Magazine: Jewellery News and Trends | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Omnishoppers account for a large portion of modern consumer groups and, while they may often shop online, there is no reason this cannot be converted to visits in-store. LAURA DAWSON explains how.
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How to integrate User-Generated Content to promote a Nonprofit

How to integrate User-Generated Content to promote a Nonprofit | Social Media Marketing/Publicity/Content Marketing-Writing | Scoop.it
Nonprofits have been using the power of User-Generated Content for years to promote their cause. Here's how you can take advantage of your community's desire to help.
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