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Scrivere Contenuti efficaci per aumentare le Conversioni

Scrivere Contenuti efficaci per aumentare le Conversioni | Social Media Marketing | Scoop.it
Generare contatti qualificati è possibile attraverso una strategia dei contenuti di un certo tipo.
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Il Festival of Media Global 2014 arriva a Roma ad aprile

Il Festival of Media Global 2014 arriva a Roma ad aprile | Social Media Marketing | Scoop.it
L'edizione di quest'anno esplorerà in pareticolare le tendenze globali nell'ambito del content marketing, dei dati, della tecnologia indossabile & mobile. A fornire il proprio punto di vista su queste sfide globali saranno ...
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Google+ now has 1.15 billion users!

Google+ now has 1.15 billion users! | Social Media Marketing | Scoop.it

Looking for updated traffic numbers on Google+ traffic? Social media agency We Are Social released an interesting infographic on Wednesday. Here are some highlights

DigitalMumsHQ's curator insight, February 14, 2014 4:33 AM

Interesting stats!

malek's comment, February 14, 2014 8:53 AM
@Cendrine Marrouat a nerd like me will always hang around G+
Tomas Trejbal's curator insight, February 20, 2014 4:49 AM

few interesting stats about G+ and other Google services... dominant sales of Android phones positively affects number of Google + subscribers...

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Scrivere Contenuti efficaci per aumentare le Conversioni

Scrivere Contenuti efficaci per aumentare le Conversioni | Social Media Marketing | Scoop.it
Generare contatti qualificati è possibile attraverso una strategia dei contenuti di un certo tipo.
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You Can Secure Your LinkedIn Account

You Can Secure Your LinkedIn Account | Social Media Marketing | Scoop.it

Have you thought about the need to secure your LinkedIn account?

 

LinkedIn is a popular business networking tool said to have almost 260 million members, according to the Digital Market Ramblings (DMR), which also places the number of U.S. users at 84 million. LinkedIn members come from 200 countries and territories and the service is available in 20 languages.

 

LinkedIn members are active — DMR says 40% of users check in daily—and since it’s a site for business networking, there’s a lot of potential to make money to make through it. This also means there’s a lot of information to be stolen and a need to take measures to secure your account.


Via Brian Yanish - MarketingHits.com
malek's comment, January 24, 2014 4:08 PM
Not sure if 2-step verification makes life difficult for hacker or account holder!
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | Social Media Marketing | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


Via Lauren Moss
ConfluenceSocialMarketing's curator insight, January 25, 2014 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 2014 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 2014 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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Lombardia scuola digitale, coniugare il web e l'istruzione - Sos Tariffe

Lombardia scuola digitale, coniugare il web e l'istruzione - Sos Tariffe | Social Media Marketing | Scoop.it
Parte in Lombardia un progetto cloud che coinvolgerà 300 scuole e altrettanti docenti.
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Come pianificare una Social Media Strategy

Come pianificare una Social Media Strategy | Social Media Marketing | Scoop.it
Scopri subito come pianificare la tua social media strategy, quali step seguire e quali parametri considerare
Labbit srls insight:

Creare  e progettare una strategia di social media marketing? Ecco gli step da seguire

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Social Media Strategy: realizzare un piano di lavoro | Webhouse

Social Media Strategy: realizzare un piano di lavoro | Webhouse | Social Media Marketing | Scoop.it
In questo articolo vorrei analizzare in primis una nuova figura di cliente, quella del social customer, e poi spiegare il miglior processo di realizzazione di un piano di lavoro di social media marketing.
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Labbit s.r.l - IT specialists

Labbit s.r.l - IT specialists | Social Media Marketing | Scoop.it
Labbit realizza piattaforme web real time evolute basate su tecnologie push e amministrazione IT avanzata grazie alle tecnologie di virtualizzazione
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La nuova storia del content marketing | Luca De Biase

La nuova storia del content marketing | Luca De Biase | Social Media Marketing | Scoop.it
I brand hanno pensato di elaborare una nuova forma di marketing dedicandosi a finanziare e diffondere contenuti, storytelling, punti di vista, fatti, visioni. Come se fossero editori. Ne avevano l'opportunità, grazie alla rete.
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A Milano il primo Master in Digital Methods and Digital Culture

A Milano il primo Master in Digital Methods and Digital Culture | Social Media Marketing | Scoop.it
... acquisite in aziende, centri di ricerca e ONG (alcuni fortunati potranno svolgerlo nella nostra sede di Milano) che operano in campi come big data, metodi digitali, etnografia digitale, hacking, cultura digitale e marketing.
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Email Marketing e Social Media - SocialMediaLife.it

Email Marketing e Social Media - SocialMediaLife.it | Social Media Marketing | Scoop.it
SocialMediaLife.it, secondo l'Osservatorio 2013 di MailUp su Email Marketing, DEM e Newsletter rappresentano attività in in crescita esempre più integrabili con i social network.
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Ottimizzare il marketing online per le PMI | Blog PMI.it

Ottimizzare il marketing online per le PMI | Blog PMI.it | Social Media Marketing | Scoop.it
Come massimizzare l'attività di marketing sui social media? E' l'obiettivo del progetto OPTIMIZR che fornisce alle aziende in particolare alla pmi una serie di strumenti per monitorare l'impatto della commercializzazione online ...
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Never Run Out of Content Creation Ideas with These 8 Research Tools

Never Run Out of Content Creation Ideas with These 8 Research Tools | Social Media Marketing | Scoop.it

Content creation can be a challenge for any business, so use these tools & methods to brainstorm great content topics that are targeted to your ideal audience.


Via Kamal Bennani
Bruce Goett's curator insight, February 13, 2014 10:19 AM

Ahhh, the challenge of coming up with fresh and valuable ideas for content. Writing is easy, coming up with something to write about is the hard part.

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5 Search Engine Optimization Trends For 2014 (Infographic)

5 Search Engine Optimization Trends For 2014 (Infographic) | Social Media Marketing | Scoop.it

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.

The following infographic describes some of the most anticipated SEO trends for the new year.


Via Lauren Moss
aanve's curator insight, January 27, 2014 10:12 PM
www.aanve.com
Aziz Louksah's curator insight, January 28, 2014 4:07 AM

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

Saranne Davies's curator insight, February 6, 2014 4:21 AM

And..... here they are.

Succint.  Be customer friendly.

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How to Earn the Amplification of Influencers - Whiteboard Friday

How to Earn the Amplification of Influencers - Whiteboard Friday | Social Media Marketing | Scoop.it
Influencers can afford marketers the ability to reach huge audiences they wouldn't otherwise have been able to, but they're very picky about what they choose to share.

Via malek
malek's curator insight, January 24, 2014 9:29 AM

a great video to watch and learn

To reach your niche customers, you have to reach your niche influencers. 

.

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Due novità da Facebook: Paper e Trending - NinjaMarketing

Due novità da Facebook: Paper e Trending - NinjaMarketing | Social Media Marketing | Scoop.it

Facebook sta introducendo Paper e Trending per dare i contenuti giusti alle persone giuste nel momento giusto. L'obiettivo è fare di Facebook il miglior quotidiano personale.


Via Manlio Mannozzi, Marco Favero
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How To Spot A Trend: 7 Social Media Trends That Matter In 2013... | 40Billion

How To Spot A Trend: 7 Social Media Trends That Matter In 2013... | 40Billion | Social Media Marketing | Scoop.it
Harendra Jani posted on their whiteboard: How To Spot A Trend: 7 Social Media Trends That Matter In 2013... (How To Spot A Trend: 7 Social Media Trends That Matter In 2013 ...
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Can I change my mind about docs on social media?

Can I change my mind about docs on social media? | Social Media Marketing | Scoop.it

As regular readers already know, I’ve told some embarrassingly cringe-worthy tales about how some health care professionals are using social media (here,here and here, for example).  In Doctors Behaving Badly Online, I cited studies by Washington, DC researcher Dr. Katherine Chretien and her findings of physicians’ “unprofessional” posts on Twitter featuring“very naughty words, potential violations of patients’ privacy, and discriminatory statements.”

Two years ago, when the British Medical Association warned U.K. docs and med students NOT to make “informal, personal or derogatory comments” online about their patients, I became even more alarmed. Why, I wondered at the time, is it even necessary to issue this warning to intelligent, educated brainiacs with the letters MD (or rather, in the U.K., the letters MBBS) after their names?

There are still regrettable cases coming to light about Doctors Behaving Badly Online, but lately, I’ve been rethinking my former suspicion that many health care providers simply have no business wading into social media. And the reason for the rethink is this: physicians are, in essence, abdicating their role as our medical educators.

And while truly embarrassing examples abound on social media – leading me to caution doctors until recently that just because everybody else you know is on social media, doesn’t mean that YOU need to be, too – it’s also true that a growing number of docs are getting it right.

(This can’t be said, unfortunately, for Dr. Vinaya Puppala of Northwestern Memorial Hospital in Chicago, who in June took photographs of a young inebriated female patient“while she was on the hospital bed, crying and attached to an IV,” according to a lawsuit this patient has filed against Dr. P and the hospital.  The good doctor then posted photographs of this patient on Instagram and Facebook accounts, accompanied by“statements of commentary” about the patient’s condition, and then refused to delete the photographs when asked to do so by hospital security, according to the complaint).

A cautionary lesson here for all health care providers on social media: Don’t be stupid.

But just because Dr. Puppala and others are allegedly engaging in such career-damaging stupidity online, does it mean that other docs should steer clear, too?

Throw in the anti-aging gospel of wildly popular cardiologist-turned-medical hypester Dr. Oz and his truly awful TV ratings-bait like “Four Libido Super-Foods That Will Save your Relationship” – and you have the recipe for a wholesale hostile rejection of sound medical knowledge around every corner.

Comments and web links supporting such rejection are being sent to me almost daily by my readers. Because I’ve covered many issues here surrounding industry influence on medical practice, some see me as their unelected voice of the anti-everything movement. Their comments are often accompanied by conspiratorial “What Your Doctors Don’t Want You To Know About ___” accusations, or hate-filled rants on physicians and modern health care, or praise for the Dr. Oz “miracle cures” now being flogged by quack fraudsters.

In short, there is far too much unadulterated trash masquerading as reliable health care information out there for experienced health care professionals to sit silently on the sidelines while viral misinformation continues to spread.

I now believe that unless more of those who actually know what they’re talking about step forward to help balance the onslaught of rampant bafflegab out there, health misinformation that goes viral will become the rule, not the regrettable exception.

As a concerned heart patient and blogger, I’ve observed a one-sided tidal wave of online health misinformation that’s being met with an underpowered, willingly un-armed response from those on the other side – the ones who are actually most likely to have a credible voice if only they were willing to use it.

And as Kathleen Hoffman, PhD summed up nicely in last month’s Health Communication, Health Literacy, & Social Science tweetchat (#hclitss), there are at leastfive good reasons for doctors to become active in social media, based on the online experience so far of radiation oncologist Dr. Matthew Katz (on Twitter as@subatomicdoc):

learning from patientsteaching patientscontinuing medical educationlearning about your professionexchanging information with other healthcare providers

There are already a number of health care professionals who are doing this online in a big way. For example:

For every concerned parent who buys Jenny McCarthy‘s vaccination advice online (described as “trading in her experience for expertise”), there are Real Live Pediatricians like Wendy Sue Swanson, MD (aka the Seattle Children’s Hospital’sSeattle Mama Doc) providing solid information for parents in order to balance McCarthy’s error-filled theories. She’s active on both her blog and Twitter.For every commercial health food website pushing unregulated supplements to treat and even “cure” cardiac arrhythmias like atrial fibrillation, there are Real Live Cardiologists like Kentucky electrophysiologist John Mandrola, MD who blogswisely on what works – and what doesn’t – for people diagnosed with AFib and other cardiac issues. He’s on Twitter as @DrJohnM.
For every shill selling questionable online medical miracles, there are Real Live Pharmacists like Vancouver’s James McCormack, PharmD, a professor at the University of British Columbia, who – along with family physician Mike Allan, MD – produces Best Science Medicine online podcasts they call “BS without the BS”. James also tweets as @medmyth, and teaches courses (“healthy skepticism when it comes to the use of new and old medications”) for docs, nurses, nurse-practitioners, pharmacists, and med students (their next one’s coming up in beautiful Vancouver, B.C. Canada on April 11/12, 2014).  Sign up here already.For every new bestselling miracle diet book flogged online, there are Real Live Obesity Specialists like Dr. Yoni Freedhoff who teaches at the University of Ottawa. He also teaches us about our relationship with food and the food industry’s relationship with the food we choose. His blog Weighty Matters includes clever little online videos on topics like How to Make Your Own Homemade Nutella, and his posts on Twitter (@YoniFreedhoff) teach us gems like this one:

 

There are many, many more health care professionals leaving an impressive mark on social media’s role in medical education – but we need more.

If you believe that you’re just too darned busy to start blogging, Tweeting, podcasting or otherwise participating in social media like Drs. Freedhof, McCormack, Allan, Mandrola or Swanson et al, please note that this small sampling includes those who are very busy people just like you.

What all doctors do have is the ability to at the very least start separating out the wheat from the chaff by compiling a basic list of credible online health resources you could recommend.

Depending on your area of practice, this list should include both general medical Q&As as well as specific sites devoted to specific diagnoses. Start the old-fashioned way by posting this list in your office, or hand it out when patients ask you to recommend reliable resources.  According to a Pew Internet and American Life Project report, 80% of us use the internet to “prepare for or recover from” our doctor visits. And a reported two-thirds ofpatients say they want their doctors to recommend reliable website resources for them. Start making that list of your own recommendations.

Because if doctors don’t do the recommending, their patients will seek out the Jenny McCarthys out there who will.

Drs. Ben Gerber and Arnold Eiser, in their paper published in The Journal of Medical Internet Research in 2001, recommended that physicians offer an “internet prescription” to their patients:

“Patients will likely seek a second opinion on the internet. Recommend websites to the patient!

Doctors, you don’t have to write blog articles, but you should keep a running list of ones you’d recommend. You don’t have to join Twitter to create gems of original 140-character wisdom, but you could join Twitter to reTweet links to credible online articles you think your general public audience or peers would find useful. In fact, about 40% of those who are active on Twitter (meaning they log on every day) do not post – they just read what others are Tweeting. So begin there.

While I’m primarly addressing physicians here, I would also love to see more nurses, nurse-practitioners, pharmacists and other health care professionals share their specific expertise and knowledge using social media as their vehicle for health care education.

I propose that one way to regain some balance here is to start small by launching a minimal social media presence, and then grow your online participation as you get more comfortable. If you still need convincing, Pat Rich (@cmaer) of the Canadian Medical Association recommends that you spend five minutes watching this video from Ali Jalali, MD (@ARJalali) of the University of Ottawa’s Faculty of Medicine, who reminds his medical colleagues of a crucially important fact:

“Your patients, your students and your residents are already on social media, and they may not be safe on it.

“It’s part of your social accountability to be there to help them.”

And please docs, since we’re talking about enhancing credibility here – use your own name on social media.

If you’re thinking about launching a blog, remember that writing skills do matter. So does grammar, punctuation, and a neat turn of phrase. Read some of the blog essays of writer/oncologists Dr. James Salwitz or Dr. Elaine Schattner to see how it’s done well.

As I’ve mercilessly warned on this site, you do NOT get a free pass to ignore the basic difference between what’s appropriate in privately griping to your pals around the water cooler and what’s not appropriate in posting the same sentiment online for all the world to see. Common sense and common courtesy go a long way here, folks.

And remember Dr. Farris Timimi‘s brilliant 12-word rule of health care social media:

“Don’t Lie. Don’t Pry. Don’t Cheat. Can’t Delete. Don’t Steal. Don’t Reveal.”

Dr. Timimi (@FarrisTimimi) is the medical director for the Mayo Clinic Center for Social Media. He likes to refer to social media participation as a “conversation” for which doctors should know the risks and behave accordingly, but not be so risk-averse that they do not participate.

Rather than abdicate the role of health care educator, docs who are struggling with the whole idea of social media might do well to embrace this participation. Start by browsing what’s out there to help discover your own niche.

Check out those health care providers whose work you respect – see what they’re up to online.  Learn the tools. Do some homework. Get some basic social media tips here. Or seek out health care institutions that already have solid social media strategies in place, like Mayo Clinic’s Social Media Health Network (whose next One-Day Social Media Residency course is taking place on January 20th at their Arizona campus).

As Dr. Timimi adds:

“The biggest risk in health care social media is not participating in the conversation.”


Via Plus91
Labbit srls insight:

“The biggest risk in health care social media is not participating in the conversation.” 

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Content curation ai tempi dei social network. Ecco il futuro | Webhouse

Content curation ai tempi dei social network. Ecco il futuro | Webhouse | Social Media Marketing | Scoop.it
Scrivere per il web e content curation. Con i social network sono gli utenti a decidere le notizie rilevanti.

Via Riccardo Esposito
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How to create a Balanced Scorecard for Digital Marketing - Smart Insights Digital Marketing Advice

How to create a Balanced Scorecard for Digital Marketing - Smart Insights Digital Marketing Advice | Social Media Marketing | Scoop.it
An introduction to using the Balanced Scorecard for performance management in Digital MarketingThe Balanced Scorecard is a well known performance managemen. Marketing topic(s):Performance management. Advice by Guest Expert.

Via Thomas Faltin
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Il marketing digitale, sempre più locale - Assodigitale

Il marketing digitale, sempre più locale - Assodigitale | Social Media Marketing | Scoop.it
Assodigitale Il marketing digitale, sempre più locale Assodigitale Con il 40% delle ricerche italiane su Google che hanno un intento locale e con una costante crescita nell'uso del motore di ricerca da smartphone, il marketing digitale assume...
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Visual content marketing: 9 mosse per conquistare il cuore del lettore

Visual content marketing: 9 mosse per conquistare il cuore del lettore | Social Media Marketing | Scoop.it
9 consigli su come farsi ricordare dai consumatori grazie al visual content marketing.
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Il download delle immagini: quali impatti sul tuo email marketing?

Il download delle immagini: quali impatti sul tuo email marketing? | Social Media Marketing | Scoop.it
Approfondiamo grazie a ContactLab la questione del download delle immagini per una strategia di email marketing.
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Supersummit Digital Marketing Turisitco dal 24 al 28 Febbraio 2014 ...

Supersummit Digital Marketing Turisitco dal 24 al 28 Febbraio 2014 ... | Social Media Marketing | Scoop.it
Il primo Supersummit italiano dedicato al web marketing turistico da lunedì 24 a venerdì 28 febbraio 2014. 12 relatori esperti di marketing turistico online.
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