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Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.
Via Guillaume Decugis
Via Guillaume Decugis
This one slide alone summarizes the major trend of these past few years.
In other words, Social Media is becoming the new SEO.
This has at least 2 consequences for Content Marketers:
1. Content Marketing is becoming more and more important: companies can't use old fashion backlinking techniques anymore.
2. Content needs to be shareable and target humans - not robots. In particular content curators who will amplify their content impact by adding the right context to the right audience.
This is a good visual to explain the importance of good content.