Five trends that will redefine great service in 2015 and beyond.
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Social media in tourism
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Now we know what Facebook is building: a better internal search system. Speaking at a much-hyped event at Facebook HQ, founder and CEO Mark Zuckerberg announced a raft of improv...
John Fotis's insight:
Enables users to search via natural questions i.e. Which of my friends have been to Rhodes, Greece?
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Study from Cornell reveals that "if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share"
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Citizens of Sweden were thrust into the limelight this year when the national tourism authority gave them the chance to share their lives on its official Twitter profile. Via Wendy Forbes
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The press release contains some interesting findings. However, have in mind that the 2011 "survey was open to travelers who have Liked and followed TripAdvisor on Facebook and Twitter". It may be the case that also the 2012 sample follows has also the same characteristics. This is only a methodological concern that should be taken into account when interpreting the findings and by no means it decreases the value of the findings.
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Marketing services provider Performics has produced a study which looks at user patterns across social media and in particular, which types of content work best. It found that when it comes to engaging with friends’ updates, we favour images the most at 35%. Via Wendy Forbes
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Forget racking up Facebook fans what you need is an ongoing dialogue with real-world consumers who are willing to back your brand
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A research of Bournemouth University eTourismLab and Australian Tourism Data Warehouse (ATDW) about the utilisation of technology by Destination Management Organisations to inspire, promote, facilitate, engage travel.
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Online community health is measured by engagement, not how large your audience is. Check out these tips to increase community engagement.
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The community that powers Wikitravel, the user-editable destination database, is abandoning the platform run by for-profit Internet Brands to jump to a new platform that will be hosted by Wikimedia Foundation, which runs Wikipedia. Via Wendy Forbes
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Millennial customers, commonly defined as the age group now between 12 and 34-years-old, represent the largest and most unique segment of customers since the baby boomers – and they have great expectations for brands and custome...
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Here are 10 awesome SlideShare presentations, all having to do with social media. You’ll find strategies, big-picture ideas, stats, research, and more.
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Catch-up viewing most popular in UK on TV and online as audiences embrace connected TV devices Smartphones and tablets driving website traffic Young people in the UK are the world’s top mobile social networkers UK consumers break the £1,000-a-year...
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Russia has the largest online population in Europe and its online travel market is expected to reach over $7 billion in 2012, up 50% from 2011. This year online travel will account for 15% of the Russian travel market but it is growing apace.
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Insights into how consumers use online online & offline pinformation sources in their purchase behavior
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What ...travel and hospitality marketers can learn from viewer frustration at NBC Olympic coverage...?
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Google reports that 33% of last minute hotel search is now done online. Hotel's generally have a hard time filling last minute availability so mobile advertising and mobile booking engine are key. Via Travelnodes from Tourismusmarkt
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The guest experience is often mentioned over and over by CEOs and senior hotel executives as the key to success in today’s market.
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Product placement is alive and well, having been reborn in the digital era as social media sponsorship—compensating social media users, or “influencers,” for mentioning a product or service.
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