Health Care Social Media And Digital Health
66.3K views | +0 today
Follow
Health Care Social Media And Digital Health
Monitoring The Pulse Of Health Care Social Media And Digital Health
Your new post is loading...
Your new post is loading...
Scooped by Marie Ennis-O'Connor
Scoop.it!

Track Your Healthcare Social Media Marketing With Pinterest Web Analytics | HealthWorks Collective

Track Your Healthcare Social Media Marketing With Pinterest Web Analytics | HealthWorks Collective | Health Care Social Media And Digital Health | Scoop.it
Among the changes and new features Pinterest has been showcasing in the last week, the launch of its new analytics tool is a welcome development for healthcare marketers.
Marie Ennis-O'Connors insight:

From its earliest days, I have been an advocate for leveraging the popular social networking site Pinterest for healthcare marketing. Once viewed as a niche player, Pinterest has grown exponentially to become one of the fastest growing social networks ever and that growth seems set to continue. Since I first started writing about its potential for healthcare social media a year ago,  Pinterest has added a health and fitness category to its boards and has gained more traction among hospitals, NGOs, non-profits, and pharmaceutical companies.

Gary Monk's comment, March 19, 2013 7:30 AM
Interesting thanks for the share!
Scooped by Marie Ennis-O'Connor
Scoop.it!

Pharma and Pinterest - The Good, The Bad, And The Bland. | HealthWorks Collective

Pharma and Pinterest - The Good, The Bad, And The Bland. | HealthWorks Collective | Health Care Social Media And Digital Health | Scoop.it
While Facebook and Twitter remain the post popular social media platforms for healtcare engagment, Pinterest is fast gaining ground.
Marie Ennis-O'Connors insight:

If pharma choose to engage on Pinterest, they need to do it right.  Like all social media platforms, Pinterest is not about advertising. Don't just jump on board without a clear strategy. Learn lessons from those who are getting it right, understand what your audience is looking for and know the related industries or topics they are interested in.

No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

How to use Pinterest Analytics

How to use Pinterest Analytics | Health Care Social Media And Digital Health | Scoop.it
Pinterest is exploding as a social network, and a lot of businesses have found ways to be active and engage Pinterest users. Pinterest Analytics now gives us greater data and insight into how specific pins are performing.
Marie Ennis-O'Connors insight:

It is important to have a strategic plan when it comes to healthcare marketing - apart from clear goals, you shouls also have built in measurement metrics. If you use Pinterest for healthcare marketing, are you measuring the results you get?

No comment yet.