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Curated by Robert Caruso
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The Primary Sources of Digital Disruption

The Primary Sources of Digital Disruption | Social Media Content | Scoop.it
Digital disruption sources, technology and market conditions are forcing digital transformation on many industries. Innovative technology and business models
Robert Caruso's insight:
Few would argue that we are not living in a time where entire industries and massive brands are being heavily disrupted. When solutions to old ways of doing things are combined with technology that facilitates innovative new ways of looking at and dealing with those problems, we tend to see market and digital disruption on a huge scale. Technology is often the driver for the innovation that we see today, yet business model changes and new marketing channels are combining to make this an even larger challenge for many.
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Mobile Commerce ( Mcommerce) Growth Is Staggering

Mobile Commerce ( Mcommerce) Growth Is Staggering | Social Media Content | Scoop.it
Mobile commerce or Mcommerce is the tech and internet convergence through mobile devices. M-commerce is the mobile equivalent of ecommerce for desktop
Robert Caruso's insight:
Mobile commerce or Mcommerce is the latest technology and internet convergence that is facilitated through mobile devices. Consider mcommerce as the mobile device equivalent of ecommerce for the desktop computer. As consumers continue to move away from desk and laptop computers and toward mobile, smartphone and tablet devices, purchasing through mobile devices is not only heating up, it is inevitable.
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Digital Content With Facts Wins According To Science

Digital Content With Facts Wins According To Science | Social Media Content | Scoop.it
A science study shows when people consume digital content they retain factual details over ideas that require interpretation. Facts in digital content win
Robert Caruso's insight:
Does digital content achieve the same effect as identical paper content? That is the question that marketers need to know the answer to, in order to be as effective as possible with their content marketing. Science seems to have the answer!
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Mobile Ad Market Ripe For Disruption

Mobile Ad Market Ripe For Disruption | Social Media Content | Scoop.it
The mobile ad market needs disruption and new innovative mobile ad technology that can confront the rise of the ad blocker and capture growing revenues.
Robert Caruso's insight:
If there was ever an industry ripe for new innovation and complete disruption it is the mobile ad market. Not just mobile as a device or the apps that run on those mobile devices, but changes to how marketing and monetization is done on and through them. With mobile devices becoming how most of us utilize technology, manage our communications and consume content, there has to be something totally new and disruptive that can change mobile advertising as we know it.
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Multichannel and Omnichannel Marketing Differences

Multichannel and Omnichannel Marketing Differences | Social Media Content | Scoop.it
What's the difference between multichannel marketing and Omnichannel marketing? The differences between multichannel and omnichannel can be confusing, so
Robert Caruso's insight:
If you are using uni-channel or silo marketing, I highly suggest that you seriously consider doing things differently. Implementing an integrated multi-channel marketing strategy with effective execution is the lowest level requirement for digital marketing today regardless of your company size. That is what gets results. So get help if needed, but get it done!
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Increasing Small Business Sales and Revenue

Increasing Small Business Sales and Revenue | Social Media Content | Scoop.it
Increasing Small Business Sales and Revenue is the top marketing goal of 80% of small businesses. Growing small business sales and revenue requires marketing
Robert Caruso's insight:
If we watch the news we could get a sense that everything was going wrong and all businesses are in trouble. Unfortunately, this is true for a lot of the big corporations that we all know well, but is it really the same state for increasing small business revenue?
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Small Business Marketing Agency – How To Pick One

Small Business Marketing Agency – How To Pick One | Social Media Content | Scoop.it
Picking small business marketing company or small business marketing agency is tough. Know the people behind the digital agency and is their own marketing great
Robert Caruso's insight:
Small Business Marketing is one of the biggest challenges facing local companies today and it isn’t a surprise. Local marketing tactics and complexities change on a frequent basis and the requirements for small business marketing are increasing at a feverish pace. So when you are picking a small business marketing company there are many considerations that business owners should take into account.
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Paid Digital Media Growth To Impact Local Marketing

Paid Digital Media Growth To Impact Local Marketing | Social Media Content | Scoop.it
Paid media digital marketing is a requirement for even the smallest, local business. Small business marketing should incorporate paid advertising to target
Robert Caruso's insight:
The digital consumer is no longer a myth or something new, but a trend that is going to only increase. Small brands must expand their digital marketing footprint and resources if they are going maintain their market position locally. As times change, small business marketers must as well. Paid digital media marketing is no longer a nice to have, it is a requirement for even the smallest, local business.
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Surprising Top Challenges Facing B2B Companies

Surprising Top Challenges Facing B2B Companies | Social Media Content | Scoop.it
B2B companies face many business challenges, but there are three top issues for B2B brands. B2B innovation, market share growth and customer retention are a few
Robert Caruso's insight:
B2B brands, SaaS and Startups are facing numerous challenges in the current marketing. However, the top challenges are not likely what you thought them to be. This post covers the top challenges facing B2B companies and what they should be doing about them. 
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Print Vs Digital Marketing For Small Business

Print Vs Digital Marketing For Small Business | Social Media Content | Scoop.it
Comparing print vs digital marketing, for a small business. Local marketing using printing instead of online marketing is clear. Here are a few reasons not to
Robert Caruso's insight:
Marketing for any local business today has become quite complex and even expensive when calculating costs and net return. It is more important than ever that your small business is investing your marketing budget on things that will move the bar both short and long-term. Part of your decisions process should be to recognize flashing advertising by large brands, that attempt to get your marketing dollars invested in printing, doesn't always equate to being effective. Be careful out there.
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Funding Isn’t The Biggest Challenge For Your Startup

Funding Isn’t The Biggest Challenge For Your Startup | Social Media Content | Scoop.it
Many tech startups focus on fundraising and investment, but that isn't the biggest SaaS, B2B or tech startup challenge. Startups shouldn't prioritize investment
Robert Caruso's insight:
In the early days of the startup phenomenon, crazy ideas on a napkin got funded, with little regard for sound business practices. Those days are gone, yet so many would be startup founders are still operating with a similar dream of millions in the bank like some kind of venture capital wild west exists. Let me assure you that it does not.
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Small Business Marketing Budget – For Real

Small Business Marketing Budget – For Real | Social Media Content | Scoop.it
We answer - What Is The Marketing Budget For A Local Small Business? What costs for small business marketing, including website, search, email & social media
Robert Caruso's insight:
Finally, some truth and supporting detail on small business marketing budgets in the real world. 
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The Story Of Digital Marketing Transformation

The Story Of Digital Marketing Transformation | Social Media Content | Scoop.it
Digital marketing transformation began after the inception of the internet. From search, email, websites, content and social media marketing is transforming
Robert Caruso's insight:

A totally unique look at the transformation of digital marketing, how it changes and evolves. Shortcuts are like shooting yourself in the foot and can have dire consequences for the future of your brand. 

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TV Time – Opportunity For Small Business

TV Time – Opportunity For Small Business | Social Media Content | Scoop.it
Almost 85% of internet users surf the web while watching TV and small business marketing can take advantage of it. TV and small business go together
Robert Caruso's insight:
TV is a great opportunity for small business marketing, but not in the way you might be thinking. If you are expecting us to be suggesting that your small business should be spending your tight budget on TV advertising, you’d be wrong. Television advertising for small business is not often the best choice for where to spend your limited marketing budget, so let’s make that clear right up front. However, taking advantage of TV for your small business should be something considered crucial for your small business digital marketing efforts.
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Location Services, Local Marketing And Mobile Customers

Location Services, Local Marketing And Mobile Customers | Social Media Content | Scoop.it
Mobile devices, location services and local business marketing for small business requires your local business to properly capture mobile customer location
Robert Caruso's insight:
Though location marketing online is very different from selecting a physical location for your brick and mortar store address, it is nonetheless what can help or hurt your retail business marketing if you don’t utilize it properly online. Local marketing online involves multiple components that must work together properly to achieve the desired effect. Your local website, proper address, mobile considerations and separate local web listings combine your local digital marketing and location footprint.
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The Role of Content In Small Business Marketing

The Role of Content In Small Business Marketing | Social Media Content | Scoop.it
The role of content in small business marketing affects every aspect of a local business digital marketing. In fact, content is small business marketing!
Robert Caruso's insight:
For small business and local business owners to compete today, they need to ensure that their digital marketing is no longer disconnected stale properties that roll the dice on results. There must be a highly strategic and integrated approach that incorporates new content across the digital spectrum on a continual basis. The content that is being created needs to take into account the overarching strategy, goal and intent if it is going to deliver short and long-term small business results that can scale.
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Using Color to Influence Your Marketing

Using Color to Influence Your Marketing | Social Media Content | Scoop.it
Color can influence marketing and small business must consider color within marketing efforts to influence customer action and increase sales with color
Robert Caruso's insight:
Color has a way of subliminally influencing behavior and the perception of objects and products. We are all affected by color which is based on our intangible psychological perception. This stems all the way back to nature and our natural instincts to either fight or flight. This natural instinct takes its cue from color in many cases. How our reactions or actions are altered based on how we visualize a certain color, directly affects decisions.
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Analytics and Data Shifting To C-Suite Executives

Analytics and Data Shifting To C-Suite Executives | Social Media Content | Scoop.it
CEO and c-suite executives take the agenda responsibilities for data and analytics, B2B & startup brands must follow. Analytics and data initiatives crucial
Robert Caruso's insight:
Once executives began to lead corporate responsibility for the importance of social media from the top down, you then started to see the level of focus, sophistication and most importantly budget and culture that was dedicated to the endeavor. 

The same thing is happening with Data and Analytics... 
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When Marketing Is Working – Ask Questions

When Marketing Is Working – Ask Questions | Social Media Content | Scoop.it
Marketing success should made great marketing results and increase ROI through questions about what marketing is working and scaling that marketing rapidly
Robert Caruso's insight:
Most brands and marketers also struggle when their marketing IS working, but this may not be for the reasons you are thinking. It may be a bigger issue that is staring you right in the face! So what to do when your digital marketing is working???
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B2B Technology Companies Grow With Content Marketing

B2B Technology Companies Grow With Content Marketing | Social Media Content | Scoop.it
B2B technology marketers, SaaS and Startup companies have escalating content marketing requirements. Being effective in tech content marketing requires B2B to
Robert Caruso's insight:
Is B2B content marketing effective for technology companies who are engaged in it? An increasing number of them say yes. But at a cost…
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Measuring Small Business Marketing Success

Measuring Small Business Marketing Success | Social Media Content | Scoop.it
Measuring small business marketing success isn't as easy as your overall business profit and loss statement or balance sheet. Marketing success can be difficult
Robert Caruso's insight:
Using these simple and standard methods, a small business can easily answer whether their business is succeeding overall. If there is money left after expenses and the cash flows are exceeding those expenses, then a small business can effectively say that they are realizing a level of success. But are small businesses doing the same with their marketing success measurements?
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Study – Small Business Struggling With Tech, Marketing & Results

Study – Small Business Struggling With Tech, Marketing & Results | Social Media Content | Scoop.it
The complexities of small business local marketing is growing as marketing technology, apps and software double each year. Small business must know what to use
Robert Caruso's insight:
Nearly 47% of small business owners are attempting to handle their marketing by themselves. This number can’t be understated and should stand out like a sore thumb. It is likely the largest obstacle facing your local business success today. If half of all small business owners are doing their own marketing in an increasingly more intricate and detailed digital marketing environment, we can assure you that few of them are currently able to attain real results from their efforts and even fewer will in the future.
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Is Facebook Instant Articles A Prelude To New Search?

Is Facebook Instant Articles A Prelude To New Search? | Social Media Content | Scoop.it
Facebook Instant Articles the prelude to a Facebook search competing with Google. Facebook search would change content marketing and search in massive ways
Robert Caruso's insight:
I believe will be the biggest change to content marketing and search we have seen in over a decade. Whether you are a consumer brand or a B2B, a startup or a SaaS application business, your brand will need to focus additional attention toward Facebook like never before.
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BSN's curator insight, March 30, 2016 9:15 AM
I believe will be the biggest change to content marketing and search we have seen in over a decade. Whether you are a consumer brand or a B2B, a startup or a SaaS application business, your brand will need to focus additional attention toward Facebook like never before.
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Brand Content Marketing Growth Requirement Just Doubled

Brand Content Marketing Growth Requirement Just Doubled | Social Media Content | Scoop.it
Content marketing volume required by brands is double every 2 years. Digital content creation for B2B brands, Startup and SaaS brands must produce even more
Robert Caruso's insight:
Do you realize just how much content creation is required to make content marketing effective? What if you discovered that the required amount just doubled? 
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Local Search Results Equals Small Business Website Traffic

Local Search Results Equals Small Business Website Traffic | Social Media Content | Scoop.it
Local, small business and retail search results improve local marketing and web traffic for the small, local, retail business, local search and content results
Robert Caruso's insight:
So important to understand local search and traffic. Not necessarily how it's done specifically, but rather the importance and how it all works together. This explains that really well. 
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BSN's curator insight, March 10, 2016 7:56 AM
So important to understand local search and traffic. Not necessarily how it's done specifically, but rather the importance and how it all works together. This explains that really well.