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We've covered the topic of social signals and Google way way too much. But since John Mueller of Google mentioned it in a hangout last week, I figured why not repeat what he said.At the 19:52 mark in 
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Sherryl Perry's insight:
There are some vy useful tips here for getting the most out of Twitter.
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Facebook has over 30 million businesses with pages. Use this simple to use tool on Facebook to double your email list in just 4 steps
Sherryl Perry's insight:
Have you ever thought of running a contest on Facebook to build your email list? Marketing on Facebook can be a relatively inexpensive way to market you business. This how-to article could get you started now.
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Delve into Twitter's business story, and you find a treasure trove of fascinating facts. We dug deep to find these gems, so we hope you'll enjoy them.
Sherryl Perry's insight:
Some interesting facts here (about Twitter) that may make you smile. (Hint: If you're reading this, chances are you're above average on at least one Twitter fact.)
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The Wonder of Tech welcomes Jamie Lee, a tech writer for eBay, who explains how to choose which wireless router is the best one for you.
Sherryl Perry's insight:
If you're in the market for a new wireless router, this article will be a good read for you. Jamie gives us the run-down on some of the technical terms that you're bound to encounter in plain English. I hope you find it helpful.
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Sherryl Perry's insight:
It should come as no surprise that Facebook leads all social media sites as #1 in being the most likely to influence a purchase. I am a little surprised that Twitters influence is reportedly 8% of the share compared to Facebook’s 31%. Do the stats in this #infographic surprise you?
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Are you looking for a new WordPress author box plugin? Sarah Arrow shares 10 of the best WordPress author box plugins to show off your bio
Sherryl Perry's insight:
An author box can be a wonderful addition to your WordPress blog. Here's a good start at finding a plugin that will work for you.
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Share this on Facebook ;) Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don't think it serves any of these groups p...
Sherryl Perry's insight:
This makes so much sense! Basically, Facebook views all of us as advertisers.
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Today Pinterest introduced support for animated GIFs. Here's what you need to know about the new feature.
Sherryl Perry's insight:
Being able to pin animated GIFs on Pinterest is fairly big news. Is this a feature that you use or plan on using?
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Sherryl Perry's insight:
If you need to migrate the content from one WordPress website to another WP website, the WordPress Importer plugin may be the solution that your need. This tutorial shows you how easy it is to use. (Yes I have used this plugin myself in the past.)
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New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.
Sherryl Perry's insight:
Social media is more than simply clicking on the share button. It's about building relationships and brand awareness. As the author explains, "social media will open up unique opportunities in all other channels of inbound marketing, including SEO, branding, public relations, sales, and more".
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"Page not found." Three little words that are usually frustrating, because they appear on a page with no other information. But things do not have to be that way.
Sherryl Perry's insight:
Do you have the standard, boring 404 page on your site? (I do.) I only wish I was this creative.
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Pinterest - Why you should pin it on Saturdays and increase your pin reach and make your posts or website get more hits from this social site
Sherryl Perry's insight:
I did not know that Saturdays was the best day to pin to Pinterest. Did you?
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Want to combine websites and re-brand? What about SEO? Remember when SEOMoz.com rebranded as Moz.com? Within 6 months, they were ranking higher for SEO related keywords and terms than they were before. Here’s how we followed Rand Fishkin’s approach when we merged four WordPress sites into one.
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With the right combination of data, we can get a great sense for the relative value of keywords within certain markets/niches. In today's Whiteboard Friday, Rand shows you how.
Sherryl Perry's insight:
Rand Fishkin is one SEO expert who I always listen to. In this "Whiteboard Friday" he tackles keywords. You won't want to miss this one. #seo
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When setting up advertisements within Facebook, one of the first things to be aware of is the campaign structure which you should adhere to when creating your ads.
Sherryl Perry's insight:
Interested in advertising on Facebook? Here's a good place to start.
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This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising.
Sherryl Perry's insight:
Most of what I've been reading lately about Facebook ads is that it doesn't really pay off. This is an interesting take on the subject with some concrete suggestions to increase your reach on FB. (My take-away is that it' may be best to promote shorter more visual content to FB than what we're sharing elsewhere.)
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Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.
Sherryl Perry's insight:
Do you understand why most of your FB fans and friends never see your updates? There are 2 ways to "reach" your friends/fans. One way is "organic" reach which you can generate by using marketing channels such as email newsletters. The 2nd way is "viral" reach which happens when your fans/friends like, share or comment on an update.
The more reach you generate, the greater the number of people who will see your posts. This article (from Social Media Examiner) includes 18 ideas (with screenshots) to help you increase your reach and improve the performance of your Facebook news feed.
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Hi everyone! Hope you all had a great and productive week. Undoubtedly, this weeks most noteworthy SEO news is that of Matt Cutts post about guest blogging. In
Sherryl Perry's insight:
Another great roundup including a Matt Cutts' video about SEO and social signals that I hadn't seen yet.
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How To Send An Email Newsletter From Scoop.ItExport HTML From Scoop.It After you put all that work into curating awesome content into your Scoop.it boards, one way to leverage the content is by exporting an email newsletter template!
Sherryl Perry's insight:
Did you realize that you can create an Email newsletter from content that you curate with Scoop.It? Well . . . you can.
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Sherryl Perry's insight:
Here are 5 quick video editing tips for bloggers.
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Shareaholic is one of the most popular WordPress social plugins for bloggers. This is a complete guide on how to create a floating bar using Shareaholic.
Sherryl Perry's insight:
If you've ever wanted to learn how to add a vertical floating social media bar using the Shareaholic WordPress plugin, look no further. This tutorial is for you.
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Matt Cutts, head of Google’s Webspam team announced today that if you’re guest blogging for backlinks, stop. Bottom-line, don’t accept spammy guest posts.
Sherryl Perry's insight:
Yesterday, Matt Cutts, stirred up the Internet with his blog post titled “Stick A Fork In It, Guest Blogging Is Done”. Since then, he changed the title to “The decay and fall of guest blogging for SEO”. I’d say, bottom-line”, don’t accept spammy guest posts. What are your thoughts?
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Learn how to use Pinterest to increase awareness of your author brand, drive more relevant traffic to your website and increase your book sales.
Sherryl Perry's insight:
Interesting stat about Pinterest: "over 80% of pins are re-pins, which means if you are in that 20% of pinners that are sharing original content, you can add real value." - That should make us think about how we are (or are not) using Pinterest.
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"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.
To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.
You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".
Read More: http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/ Via Antonino Militello
Sherryl Perry's insight:
Some great tips here on how to increase engagement on Facebook without having to run ads.
2DiFore Marketing Solutions's curator insight,
January 13, 2014 12:41 PM
Remember its all about engagement, relevantcy and honesty in 2014. 
MaaS Pros UK's curator insight,
January 15, 2014 10:57 AM
Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK http://www.maasprosfranchising.com/uk/social-media-management/ |
In another Google hangout, John Mueller mentions again that while there is no direct ranking signal in Google's ranking algorithm, content that is shared on social networks can rank in search.