Info Junkie
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Successful Brand Builders Use Representatives to Insure Program Execution at Every Level

Successful Brand Builders Use Representatives to Insure Program Execution at Every Level | Info Junkie | Scoop.it
The best brand building signs and merchandising materials we ever saw were in the dumpsters of the very distributers who were expected to use them to sell the products of the brands they represented. What were they doing there? Because the distributers only had a limited amount of space in their warehouses, and needed to…
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4 Dangers of Producing Exclusive Brands

4 Dangers of Producing Exclusive Brands | Info Junkie | Scoop.it
Whether you call them control brands, own brands, or exclusive brands, supermarkets and box stores love to have products labeled with their own brands. And, they have some good reasons: they like cutting out the middleman, thus making more profit; they are also concerned about building your own brand, just to have you raise the…
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Consumer Brand Building Takes Tenacity and Vigilance

Consumer Brand Building Takes Tenacity and Vigilance | Info Junkie | Scoop.it
Building a consumer brand faces many challenges, especially in the early days. Many inexperienced start- up producers get the idea that if they can just get their product on the retail shelf, then they have succeeded. But nothing could be further from the truth. We found that if a brand has to go through a…
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8 Considerations Before You Sell Your Brand

8 Considerations Before You Sell Your Brand | Info Junkie | Scoop.it
Sometimes you put so much focus, energy and resources into building your brand that when you finally monetize your brand equity, you are unprepared for what comes next.  Having your brand acquired seems like all you need. It is totally gratifying. But life goes on, only a bit differently now. We discovered several unforeseen consequences…
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Our 10 Biggest Mistakes – Don’t Let Them Be Yours

Our 10 Biggest Mistakes – Don’t Let Them Be Yours | Info Junkie | Scoop.it
As we travel and speak internationally on the subject of entrepreneurship, we are complemented not so much on the successes we achieved, but on the mistakes we share. In order to engage our audiences of start-ups looking to survive, small businesses looking to grow, or established businesses looking to monetize their brand equity, we have…
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Monetizing Brand Equity Requires Preparation from Day One

Monetizing Brand Equity Requires Preparation from Day One | Info Junkie | Scoop.it
Often, the best way for monetizing your brand value is to sell your brand. What the value is, when to sell, and to whom are all questions that beg for answers; but being prepared is the essential ingredient to gaining the greatest value for your years of hard work. To a large extent, your brand…
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Improve Your Brand Image with Fun!

Improve Your Brand Image with Fun! | Info Junkie | Scoop.it
We were recently asked by the CEO of an international corporation with over 100 brands, “What is fun?” At first we were taken back by the question because it seems so self-evident. But as we began to think about how to phrase our answer, we realized he intended to use it to direct his marketing…
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Build Your Brand by Partnering with Non-Profits

Build Your Brand by Partnering with Non-Profits | Info Junkie | Scoop.it
Blue Moon Brewing Company, part of Miller-Coors, has partnered with the non-profit League to Save Lake Tahoe. The co-promotion takes many forms and is a comprehensive co-branding program. It includes in-store display pieces, on-line videos, beach clean-ups, and even a sweepstakes for a vacation at the lake. What we like about this approach to brand…
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