A Brief Introduction to Mind Control
As it happens, mind control is possible. Sort of.
No, you can’t turn your customers, partners, and in-laws into mindless zombies, but you can influence them.
In fact, there’s a science to it.
Back in the 1980s, a researcher by the name of Dr. Robert Cialdini wrote a book called Influence: The Psychology of Persuasion. He outlined different principles scientifically proven to influence people, as well as suggestions for how to do it.
Since then, it’s become maybe the most important book in the field of marketing. If you haven’t read it, you should, as well as the sequel.
Here’s the bad news:
Mind control isn’t about magic powers, arcane arts, or even shaving your head and gallivanting around in a wheelchair (although, I’ve been tempted). The truth is it’s about something that makes a lot of people squeamish: marketing.......
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Giuseppe Mauriello