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What to a marketing company can expect and what your clients can expect when you run a social media campaign for them. There are many expectations of the advertising ideas using social media. 
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We are now looking at brands in a new way. We are becoming more responsible and holding companies responsible for their imprint on the earth and how they manufacture their products and how they treat their employees.
Laleh Rodriguez's insight:
Branding companies is changing. It is becoming more responsible, the comsumers are wanting to know more about these businesses and the power of social media has led to this change.
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In this video, an international branding consultant talks about the impact that social media and the economy is having and how major brands are doing business.
Laleh Rodriguez's insight:
International branding consultant discusses how branding companies identifies what companies and businesses stand for and how the public percieves them and the way they do thier business.
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In this video a marketing consultant presents her ideas on how a new author can use Facebook to promote themselves and their works during a discussion at the Writers Guild of America Los Angeles.
Laleh Rodriguez's insight:
A marketing consultant discusses Facebook Promotions at a panel at the Writers Guild of America in Los Angeles for authors. The biggest take away from this discussion was that about 2% of people who like a page ever return back to that page. This means one must keep their page updated and in front of their fans at all times. Keep them engeged and wanting more.
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Dr. Peter Strebe, discusses his findings about what are the best ways to approach social networking for business and some mistakes entrepreneurs most commonly make. Peter's “Theming” concept was the striking take-away from his discussion.
Laleh Rodriguez's insight:
Social Networking pros and cons can make or break a business. This is a great discussion on what is goign on in social networking and how to use it to help your business.
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In this video the panel discusses using the social graph of their fans to promote their acts and venues. They discuss how their fans talk about their venues on social networks, which makes them more intriguing and mysterious along with their venues.
Laleh Rodriguez's insight:
This discussion is about how to have a social media strategy to gain more intrigue and engagement.
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What is branding? In this video a brand manager defines just what branding is. The most common mistakes companies make related to branding are also discussed in this video.
Laleh Rodriguez's insight:
What is Branding? This is great advice from a 20 year brand manager expert. He talks about some of the most important things a company needs to do.
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It's amazing how social media has changed things so quickly and dramatically. We used to see and shop at Records Stores, Book Stores, and Video Stores. Now they and many more are disappearing. The digital realm and social media changed this tremendously. Using many of the networks and platforms have tremendous influence over how people are doing researching, deciding then buying.
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Video Marketing Lab's Branding and PR approach is all about helping companies, small, meduim, large, define themselves online and involves connecting with key influencers. Using Video is one of the most popular platforms to use for branding clients. There are 4 parts to Branding and PR, Personal, Brand building, Corporate Branding, and Corporate PR. All these work together and are crucial for any comapny. It what defines you from your competitors.
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Social media and communication has chaged dramatically in this video Robert goes into more detail on how the internet, communication, and social media has changed us and the world we are living in.
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Powerful video on how one company uses blogs to build their sales. This is still a huge tool for a small business. It's a great way to tell people what you do. As a small business how do you search for something? You go straight to the internet. Search then click. They use this resource to find the answer, you can be their answer. Yes, using B2B social media Strategies can and do work.
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Great video series about how social media has changed and is changing the way businesses communicate with comsumers. This video talks about how communicating is key and digital channels are vital in business. The internet is changing, marketing has definitely changed. Social Media and social networks are making communication and consumer engagement to a new level. http://videomarketinglab.com
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Creative Marketing Ideas using social media. It can be frustrating how some people go viral and others don't. How to use social media to use it to engage and build an audience.
Laleh Rodriguez's insight:
Having creative marketing ideas is helpful. It involves taking chances and not losing your viove or identity. It also takes time, the right audience, and great content.
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In this video, the VP of Digital Marketing for 20th Century Fox who was in charge of marketing for Avatar and the CEO of MeeBo discuss Hollywood and their perspective on getting or buying engagement in the social media space.
Laleh Rodriguez's insight:
In this video, the Vice President of 20th Century Fox Digital Marketing and CEO of MeedBo discuss their perspective on getting engagement and buying engagement in the social media arena.
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In this video, a Maxim magazine writer discusses how his twitter account went viral and the different opportunities he had to monetize his tweets. Creative marketing ideas when strategically planned can work.
Laleh Rodriguez's insight:
Maxim magazine writer discusses how he used Twitter, monetized his tweets. Creative marketing ideas like these can help writers and authors.
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Movie Studio Execs discuss how social media and online marketing has effected the movie business. Since 2010, Internet Marketing Promotions has become the focus Hollywood Studios.
Laleh Rodriguez's insight:
This video Hollywood studeo execs discuss how internet marketing promotions are vital to their industry and how it has changed over the years.
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Peter Stebe tells us what he projects to be trending in social networking for 2013 and beyond.
Laleh Rodriguez's insight:
Social Networkign Trends for the upcoming year 2013. How social networking is mainstream now how do buisnesses use it to keep their customers engaged.
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A panel discusses some great Twitter strategies for bands. This was at the House of Blues on Sunset with many expert recording industry experts discussing how they get their bands and promotions out vis Twitter.
Laleh Rodriguez's insight:
This video presents some great Twitter strategies for bands. This was at the House of Blues on Sunset with expert recording industry experts discussing how they get their bands and promotions out using Twitter. Panelist iwere execs from Twitter, UStream, and ReverbNation.
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Video is one of the best ways to help educate and share your companies information. We are now living in a time where Information will now become unlocked. Everything is going to be information. How we use it, share it, and store it. The amount of information we have is amazing. We no longer manufacture products. We will produce information it doesn't matter that we no longer make things that is changing too. We have social media and video and this makes it so much easier to share.
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Video Marketing Lab’s Social Media marketing process is all about helping companies deliver value and intrigue through Social Media in order to get more engagement from their target audiences. Socail Media can be very confusing and time consuming. Plus, It's more than just getting your fans and supporters to like you it's about getting them to engage with your company and tell their friends how great you are.
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Video Marketing is what we do here at Video Marketing Lab. Few businesses realize the extent to which consumers and people in general are relying on the video when deciding what to buy. Video is more than a 30 second commercail. YOUr consumers want to be educated, entertained, and engaged. Video Marketing can bring you closer to your consumers and make it easy for your consumers to refer your business to others.
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How to make better more qualified purchasing decisions is incredibly important to a small business. It can make or break them. By using social media we can make better decisions for our businesses. While also helping another possibly small business by purchasing from them. Small business social media strategies are key to success.
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Small businesses need social media. It is a great way for them to market their business. It is much less expensive than traditional marketing and can have great benefits. It is a fantastic way for referrals. Of course there is the feeling of overwhelm, confusion, how does this all work and how can I get it to work for my business. Video Marketing Lab can help you figure out these obstacles and get your small buisness on the social media path...
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Communicating the goals of a clients advertising ideas are key to the outcome of the socail media campaign. This video offers some ideas and insights on how to accomplish this successfully.