Entrepreneurship, Social Media and Digital Marketing
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How to Start A/B Testing Your Email Marketing (A Beginner’s Guide)

How to Start A/B Testing Your Email Marketing (A Beginner’s Guide) | Entrepreneurship, Social Media and Digital Marketing | Scoop.it
It’s important for you to always try to improve your email marketing strategy. The trends continue to change each year
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How to Find Value in a Failed A/B Test

How to Find Value in a Failed A/B Test | Entrepreneurship, Social Media and Digital Marketing | Scoop.it
Failed A/B tests have value; it just depends on how you interpret the results. Here's a few ways in which you can learn something from an inconclusive test.
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A/B Testing: How Retailers Can Optimize Their Sales With Experimentation – Shopify

A/B Testing: How Retailers Can Optimize Their Sales With Experimentation – Shopify | Entrepreneurship, Social Media and Digital Marketing | Scoop.it
A/B testing, sometimes known as split testing, is the process of comparing two or more variables under the same conditions. In its most basic form, you have two
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Mathieu Chretien, PMP, CSCP's curator insight, April 10, 2017 6:44 PM
Useful in today's retail environment!
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Email multivariate testing: What it is and why you need it - Crazy About Startups - Entrepreneurship, Startups

Email multivariate testing: What it is and why you need it - Crazy About Startups - Entrepreneurship, Startups | Entrepreneurship, Social Media and Digital Marketing | Scoop.it
If you’re buying a new car, you don’t just walk into a dealer and open up your checkbook when you see a vehicle that has a pretty color. Y...
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