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When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices.In this article, you’ll find 17 resources and tips that will help you boost your website to a whole new level....
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Scooped by
Jeff Domansky
January 12, 2015 8:31 AM
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Social media has grown in the past few years and it continues to grow with very little signs of slowing down. In fact, I would say that the term social media marketing will soon morph into simply “marketing”.
It’s a given that most people are online in one way or another, and whether your target audience is on Facebook, LinkedIn or SnapChat, chances are they have a social media account somewhere (72% do and that number is rising).
A small business is more likely to have success if they take advantage of the how the platforms are used to connect with current and potential customers. Utilizing social media is a bit more involved than just signing up for an account. Once an account is created, it needs to be managed.
But, how can you properly manage a social media account when you’re busy dealing with the day-to-day operations? Hopefully this post will help get you going in the right direction!Here are some ideas to managing social media marketing for small business...
A huge list of tools, apps, icons, and backgrounds for creating amazing, professional images for social media and marketing....
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Scooped by
Jeff Domansky
August 23, 2014 7:21 PM
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Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening.
Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say?
Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed.
Social media is not a trend. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career.
I intend to help you blast through the hardest part: getting started. Right here. Right now....
Here you go: the essential how to guide, no experience required.
Do your tweets get noticed?
Are you getting enough engagement on Twitter?
Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time.In this article I’ll share 10 tweeting techniques that lead to better engagement.
...So in this this fast moving technology world there are many developers and companies focusing on that and created a fast yet simpler solution for this, known as QR code. This code works with any qr scanner and gives the user information about your business and what the creator wishes to share when they scan their code.
It maybe a contact, website url, email, address, social network or discount offer etc. So users just need to scan the QR code and get the information based on QR code. It’s fast, simple and quick. Faster way in mobile marketing. Check out the example below of QR code with our logo on it, this makes QR more attractive to visitors and gain more views....
...But we all know that the buying journey doesn't end once someone's received a free ebook -- and your content shouldn't, either. To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content. But what does that actually mean? How do you make content that'll help your company sell?
Doug Kessler, famous for his previous SlideShare presentations on the crap content deluge and the meaning in B2B marketing, has put together the following presentation to help answer those questions. Flip through it to learn how you can make your content less about marketing and more about selling -- without being spammy about it....
If you’re eager to wrangle your social media measurement once and for all, then read on. Below you will find six actionable ways you can begin to track, measure and measure your social media results....
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Scooped by
Jeff Domansky
July 19, 2014 5:50 PM
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So what are social signals? Social signals are any type of link from a social media site connected to your blog or website. Some social signals include +1s on Google+, likes on Facebook and retweets on Twitter. For example: If you were on Brandpoint’s Twitter page and retweeted our tweet promoting this blog, you have given Google a social signal.
Why social signals are important, and why should they be your new BFF
Going back to our example, your social signal means you found the content of this blog valuable and worth reading, and Brandpoint to have authority on the subject of social signals, because you’re willing to share our content with your social networking community.
Because of Google’s wishy-washy answers on whether or not social signals are or are not a part of its algorithm, no one exactly knows how strong a role they play in organic SEO. All digital marketers can conclude is that social signals definitely do something positive, and the strength of their effect has grown stronger over time. The more social signals you receive, the more Google knows you have authority on the subject in your brand’s space, and the trust of your audience and consumers. Here’s the equation....
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Scooped by
Jeff Domansky
July 17, 2014 2:44 AM
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Discover how mobile devices are changing consumer behavior.This infographic on mobile devices will change your thinking about challenges and opportunities in mobile.
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Scooped by
Jeff Domansky
April 30, 2014 2:43 AM
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Do you remember your first website? I wish I had a screen shot of mine. I have part of GeoCities and it was an unholy mess, bright yellow if my memory serves me correctly.Fast forward a few years to 2006 and I had a really lovely Flash website in orange and silver, with sliding doors that opened and closed when you changed pages. They even made swishing sounds as they opened and closed. I had lots of traffic, or what I thought was a lot of traffic and all the visitors loved playing with those sliding doors.Of course no one ever called, we didn’t have our phone number on the site and when we finally got around to adding it we put it at the bottom of the page because we didn’t want people to think they had to ring us right away… Did I mention I have a business degree? No? Good, because you wouldn’t think it from the downright ridiculous things we had (or didn’t have) on our website....
Explore four major findings from research reports tracking social network trends in social media marketing and the content that works best on each.
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Scooped by
Jeff Domansky
April 1, 2014 1:03 AM
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Twitter is quickly becoming the latest and greatest trend for careerists to communicate with people they admire in the workforce. Plenty of professionals boast that it’s more personal and directed than LinkedIn, and you can probably learn a lot more about a person from his or her Twitter feed than most places on the web.But of course, one major question comes to mind: What exactly does it mean to “communicate" with someone on Twitter—and how can you do so without coming on too strong?Though a response isn’t always guaranteed, there are a couple of things you can do to really get influencers talking....
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Scooped by
Jeff Domansky
January 26, 2015 1:35 AM
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You've taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you'll drown. Or get munched on by the sharks who call it home.
Take a deep breath. I have just the thing for you. Actually, I have a couple of things.
You can get 17 fundamental tips in the form of a blog post and SlideShare-style eBook here. However, to present these early steps into your social media marketing journey as simple as I possibly can, I want you to blast through this infographic, “The Absolute Beginner’s Guide to Social Media Marketing.”..
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Scooped by
Jeff Domansky
August 24, 2014 1:25 AM
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A comprehensive guide to Facebook for business. If you’ve been wondering how to use or maximize Facebook for business, look no further: this definitive guide to Facebook marketing is an end-to-end roadmap full of tips, tricks and real-life examples to help you ensure that your Facebook marketing efforts are servicing your business needs.
This is a thorough Facebook marketing guide: each chapter has hands-on examples and hit lists to guide you along the path to Facebook marketing greatness. The best and most relevant tips & tricks are included here for you, and anyone who reads this book will come away with a solid understanding as to how to set up and use a Facebook Page for marketing. [thumbs up symbol here]...
I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Todd Wheatland. 
Why use SlideShare?
You can get a huge number of leads for only $19/month (pro-version) SlideShare gets 60 Million visitors/month (your website does not) SlideShare has great SEOThe primary intent of SlideShare users is business (as compared to YouTube for Facebook)....
With more than 70 million registered users and 20 million monthly active users, Pinterest is a force to be reckoned with in the world of social networking. Here's an infographic from coschedule that shows why it is so important to you as a social media marketer, and how you can reach this powerful audience.
2 key stats: 1. A recent study of more than 1 million headlines reveals that Pinterest accounts for an astounding 90 percent of all social media shares. 2. Pinterest heavily favors topics and Pins that related to Food (52 percent), Home (18 percent) and lifestyle (15 percent)...
...And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business...
From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use?
I decided to analyze 41 blogs within different industries to help determine what types of images generate most social shares. This way you’ll know what kind of graphics you should use in order to generate the most traffic.Here’s what I learned....
Ever sinceTwitter made photos automatically display in-stream, they've been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads.
Though images themselves can help boost your presence, some are better than others. It's not just enough to slap any ol' image onto a tweet -- you need to choose the right image.
But what does right really mean? Let's dig into it. Keep on reading to learn some essential do's and don'ts for using images on Twitter....
Local is the new global. Social Media Marketing expert Andrea Vahl shares tips on using the global network that is social media to get found locally!
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Scooped by
Jeff Domansky
July 1, 2014 9:24 AM
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As a remote team of 12, we’ve come to depend on Google Hangout video calls for our weekly standup meetings. The tool is free, quick to access and familiar to everyone on the team. Though like any other video conferencing software, Hangouts comes with hangups.
Can you hear me?
Can you invite my other Gmail account?
If you use Hangouts, you’ve been there (or soon will be there). And when that day comes you’re googling incessantly looking for the answer. Hopefully, you’ll need to search no more.
The following Google Hangout video call guide shows you how to get started, invite participants, record a call, collaborate over a Google Doc and more....
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Scooped by
Jeff Domansky
April 14, 2014 1:52 AM
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Despite the rumors that Twitter might be changing the way hashtags work, the little pound signs continue to be one of the core features of Twitter – and one of the most frustrating for businesses to implement.Hashtags can improve the reach of your content, and get it in front of the right audience. They can help promote an event, sell a product or even augment a TV show. Here are seven common mistakes that businesses and individuals make when using hashtags – so you can tweet and tag with confidence....
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.
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Great read!