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Rescooped by Margot Matysiak from SEO and Social Media Marketing!

11 SEO Changes That Will Give You Big Results

11 SEO Changes That Will Give You Big Results | SEO web |

Neil Patel is going to share with us 11 strategies from his bag of tricks. Some of these tricks will be easy to implement while others will be time-consuming, but if you take the time to implement a handful of them, your search engine traffic will increase.


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Via Antonino Militello
Simon Steed's curator insight, December 5, 2013 9:19 AM

Very useful insights from a specialist in the SEO Industry - some good common sense tips here

Chris Bantock's curator insight, December 6, 2013 4:06 AM

Some excellent SEO tips here .. 


Elsie Whitelock's curator insight, December 9, 2013 7:53 AM


Scooped by Margot Matysiak!

Concevoir une liste de mots-clés façon Inbound Marketing

Concevoir une liste de mots-clés façon Inbound Marketing | SEO web |
Une manière originale et innovante de dresser une liste de mots-clés stratégiques pour votre business.
sophiedesc's curator insight, July 18, 2013 7:13 AM

"L'idée est finalement assez simple puisqu'elle est calquée sur la logique de l'entonnoir de conversion. Certains mots-clés sont utilisés par des leads proches d'une conversion alors que d'autres termes sont saisis par des personnes encore dans les premiers stades de leur recherche. On pourrait aller jusqu'à définir plusieurs groupes de mots-clés susceptibles d'être positionnés plus ou moins en profondeur dans l'entonnoir de conversion."




1 - Les mots-clés relatifs à votre marque

2 - Les mots-clés relatifs à vos produits et services

3 - Les mots-clés relatifs à vos concurrents

4 - Les mots-clés connexes à vos produits et services

5 - Les mots-clés complémentaires

6 - Tous les autres mots-clés saisis par votre cible

Laure Fanjeau.'s curator insight, August 28, 2013 8:04 AM

add your insight...


Rescooped by Margot Matysiak from Marketing Strategy and Business!

5 SEO Tools You Might Not Have… Yet | Search Engine Journal

5 SEO Tools You Might Not Have… Yet | Search Engine Journal | SEO web |

Excerpted from article by Kristi Hines, author of Kikolani, posted on Search Engine Journal:

"Here are some tools I use on a regular basis that you may not have in your toolkit just yet. The best part – they’re all perfect for SEO’s and businesses with smaller budgets.


1) iSpionage:

it is known for their PPC research tools, but they also have powerful keyword research features as well. When you enter a keyword into their search, you will first see the top 10 PPC competitors along with a graph showing the advertising trend for the keyword.

After a block of related keywords is one of my favorite parts: a glimpse of the top-performing, longest-running ads in Google related to your keyword.

What’s nice about this is you can see how other websites are using the keyword.


2) cognitiveSEO:

it offers a visual approach to learning about your competitor’s backlink profile that includes charts for deep link ratios, dofollow to nofollow, website types, website categories, link trustworthiness, and much more.


3) Broken Link Finder:

this tool allows paid members to search for a keyword or keyword phrase and get potential broken link opportunities.


4) Whitespark:

If you are working with a local website, then this tool is a must have resource. This citation finder will go out and find local search opportunities based on your website’s keywords and location.

You will get to see the domain, direct submit link, type of website, Majestic SEO AC Rank, Domain Authority, and date discovered. The results are based off of backlinks / citations that other local competitors have gained.


5) Link Detox:

If you think your website has been hit with a Google penalty based on you links, then the Link Detox report from Link Research Tools is a must have. You simply enter your domain or upload your links from Google Webmaster Tools. It will then mark your links as healthy, suspicious, and toxic. This will give you a better idea of which links to remove first..."


Each tool is analyzed with more information. Read full article here:

Via Giuseppe Mauriello
Rescooped by Margot Matysiak from visualizing social media!

Social Media & Sustainable SEO: Infographic

Social Media & Sustainable SEO: Infographic | SEO web |

The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.


With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013.

Via Lauren Moss
Ali Anani's curator insight, July 30, 2013 12:53 AM

Great work and I like the idea of organic traffic.

Martin (Marty) Smith's curator insight, August 1, 2013 7:14 AM

GREAT way to think about and monitor social media, content marketing And SEO.

Carlos Cardoso's curator insight, August 2, 2013 7:00 AM

SEO New vs.Old

Rescooped by Margot Matysiak from Innovative Marketing and Crowdfunding!

HTML for Babies - $9

HTML for Babies - $9 | SEO web |
You know, it's never too early to be standards compliant. When your wee one makes their first splash on the web, you want them to have grown up speaking HTML as a second language.

Via Marty Koenig
Margot Matysiak's insight:

Well, as a mother I should definitely start as soon as possible... HTML as second language why not ?

hector norockey's comment, June 29, 2013 12:10 AM
hahahahha........great book's curator insight, July 1, 2013 7:31 AM

Webdesigner werden immer jünger :-)

sophiedesc's curator insight, July 1, 2013 9:07 AM

For Geeks: Make your Baby bilingual: teach him HTML as a second language!  :)

Rescooped by Margot Matysiak from Marketing Strategy and Business!

800 Best SEO Posts of the Last 4 Years

800 Best SEO Posts of the Last 4 Years | SEO web |

Excerpted from article intro on Search Engine Watch:

"Since March 26, 2009, I have been using Reader's "star" functionality to highlight SEO resources I feel will be useful to me again at some point in the future, or warrant sharing with my team.


The result of this obsessive reading and starring of RSS feeds was an easily-accessible, hand-curated database of great articles covering almost any conceivable SEO topic stretching back 4 years.


Google allowed me to get a backup of them as a .json file. The bad news was that no RSS reader (to my knowledge) had the functionality to import them alongside the feeds I subscribe to.


End result: I was faced with the task of cleaning and formatting the data in the .json file if I wanted to still be able to access my 4 year-old collection of useful blog posts and news items.


I soon realized that although this task was onerous, it would provide me with a great opportunity to: 1. Build a great resource for other SEO professionals 2. Understand how my perception of "a great SEO article" had changed since 2009 3. Rate the major SEO publications based on whose feed had received the most stars..."


Read full original article here:


Download the full collection of just under 800 fantastic SEO resources:


Via Giuseppe Mauriello
Rim Riahi's curator insight, April 24, 2013 12:03 AM
800 Best SEO Posts of the Last 4 Years
Elsie Whitelock's curator insight, May 15, 2013 10:30 AM

More tips for learning the hows and whens and whys of SEO.