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Is SEO Copywriting Overtaking Traditional SEO?
It might seem like a slightly bizarre thought but with all of the recent changes from Google, is Copywriting going to overtake traditional SEO?
If you look at the big picture, what does Google want? Content – unique content and as much as you can provide them with. Not too long ago, if you wanted a phrase to be well ranked, you stuffed as many of those keywords in as possible. Then Google started to get smart and decided that good quality back links from reputable sources was a great indicator of a worthwhile site. Not so the case any more, although Google still likes to see good links, they now much prefer to see unique content that has been shared amongst your network.
Oh, that’s something else they didn’t mention to start off with – ideally, you want a good network of followers who are all going to want to +1, share, mention, Like, Tweet and re-share your content.
Reputation and influence is playing a huge part now along with the ability to write fantastic content. You write great content, have a large network who will share it, then you will do well in the eyes of Google.
