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Search Engine Suppression, Reputation Management
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The Anatomy of a RipOff Report Lawsuit

The Anatomy of a RipOff Report Lawsuit | Search Suppression |

Last week, there were several excellent posts elucidating the many ways RipOff Report violates Google's Terms of Service, and yet manages to stay on top of the Google search results pages.


It is no secret that RipOff Report has been widely and universally accused of promulgating defamatory content and then extorting money from the victims of the very libel it publishes. This business model has made RipOff Report the subject of many lawsuits. In fact, I have at least seventeen listed in the Appendix at the end of this post.


Despite the ubiquitous outcry against RipOff Report, it appears to have survived most of the legal challenges unscathed, leaving it free to carry on business as usual. RipOff Report claims never to have lost a lawsuit.


Is it true that RipOff Report has never lost a lawsuit? Is this a failure of the legal system? Are the allegations unfounded? If there is truth in the allegations, then how is the system going wrong? Why can’t RipOff Report be held responsible for its conduct?


As promised, I want to spend Legal Monday digging into these issues. In order to accomplish this, we must take a trip together through RipOff Report’s sordid legal history. In doing so, we will gain a basic understanding of the following:


• Defamation
• The Communications Decency Act (42 USC Section 230)
• The Racketeer Influenced and Corrupt Organization’s Act (“RICO Act”)
• Extortion

Let’s get started!




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How to Outgrow Competition Using the Online Reputation Management Firms

How to Outgrow Competition Using the Online Reputation Management Firms | Search Suppression |
If you are an internet user, searching for reviews is a wise move that you could make before even buying items. For a business, it is important to have the help of online marketing experts in order to increase their sales. When a company rises in their own niche, it takes a single comment to cascade a domino effect of negative sentiments. You need to make sure as a business owner that you have the best solution to this problem. Online marketing firms made online reputation management a relief for those companies suffering from negative comments.


For companies, there are number of ways to have a negative reputation online. With an ex worker that is dissatisfied of the management or a customer that has been receiving items not at par with his or her expectations, these factors could bring down your company’s reputation. We all know that the online world provides fast exchange of information and with negative comments floating around the World Wide Web; you need to stop these things from becoming synonymous with your company’s name....

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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why | Search Suppression |
BundlrBundlr is a “clipper site”. Somehow, it is a Pinterest, but not limited to just images and videos. In fact with it you can clip and save in your bundles practically everything you find relevant about an argument: text clips, images, video, code snippets….


Bundlr, as any curation content tool, lets you share on Twitter, Facebook, LinkedIn, and Google+ what you have clipped and to add your note commenting the clip. This is especially interesting for social content curation.


Moreover, the page can be curated by more than one curator or can be kept private if you are curating a topic for internal use only (both available in the pro version only).


Bundlr lets you embed your topic page in your own site too. The embed will get updated as constantly as you continue to clip new relevant quotes, images about your selected topic. Another way to embed a page in your site is via RSS.


Alternatives to are:, in beta and very Facebook oriented;, which is a mix between and a clipper site. Its most interesting functionality is that you can create of network of “bags” in order to really create a deeper curated content experience about a topic and its subtopics;

Clipboard, which offers the opportunity to embed (or share on socials or with a link) just one clip. For instance click this link(oh yes) Pinterest.

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Calling for link spam reports

Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass PageRank, blog spammers, guestbook spammers, etc.), here’s how to send us more info. Go to


and tell us about the site that appears to be employing link spam. Be sure to include the word “linkspam” (all one word, all lower-case) in the textarea (the last field in the form).


If that’s too hard to remember, you can also use the shortcut


which will pre-populate the text area field to say “linkspam” in it. Note: to use these forms, you must sign in with a Google account. We’re moving away from using the anonymous spam report form.


Thanks in advance for any data you’d like to send our way!

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Reputation Management SEO: 6 Advanced Tactics

Reputation Management SEO: 6 Advanced Tactics | Search Suppression |
#6: Leverage Lower Quality Links for Social Profiles, Higher Quality for Self-Managed Domains


I'd never suggest buying crappy links, but if you must or if you have other links you control that are of questionable quality or you think search engines might consider low value or even manipulative, don't point these to your newly registered domains or the sites you own. Instead, point them at the powerful, high authority social profile pages you've created and let the engines decide what/whether to count them.

This works particularly well for nofollow links from comments, wikis and other social participation forms on the web. I'm not sure whether the nofollows directly get counted or if the pages get scraped and re-published in some followed format, but time after time I've seen examples of nofollows seemingly doing the heavy lifting to get social profile pages ranking.

If you own some old, neglected sites that are questionable in quality and rankings from the engines' point of view, you could try testing these by pointing them to other social profile pages (and observing/testing the impact on those URLs' rankings) before pointing them at your own profiles. Better to be safe than sorry, and there have been plenty of cases where aggressive SEOs have gone too far with linking to social profiles and had either the search engines penalize the pages or even the site administrators pull down the profile, wasting hours or days of work.
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Reputation Management - Tactics that still work | distilled

Reputation Management - Tactics that still work | distilled | Search Suppression |

Influencing search suggest


Search suggest: As you type in your query into the Google search bar, you’ll notice that Google will suggest words based on your query.


How do those words get there? / How can I change it?


There are a couple of theories – based on search volume and sheer volume of listings. There are three guys that I absolutely respect and trust 100% on this, and I encourage you to read up on how this works…because I can’t/won’t tell you


Please note that this activity isn’t exactly legal, so proceed with caution and at your own risk.


Making “scam” happen – Typical culprits


So explain why my brand has scam associated with it?


There are people and companies out there who purposely optimize pages for your {brand} + {scam} for a variety of reasons. Usually the mention of your brand + scam in autocomplete (Google suggest) tends to have search volume, but it can also happen because there is indexed content optimized for those keywords. I wish I could explain how this works in depth, but this is a very touchy subject and it’s best left for those who know the law inside out.


How easy is it to create fake “scam” reports?


Very easy. Within 15 minutes a friend of mine had created an article on which was automatically approved, indexed and ranking on page 3 for a fake company name IN 15 MINUTES!!


Tactics that work – Even after the Panda crashed the party


The biggest mistake that companies make is to put all of their energy into taking down negative listings. You’ve got to think differently, you need to put up more listings to push down the negative listing. Unless the negative listing is worthy of a DMCA takedown. Please note that this isn’t a short process or universally applicable – you’ll need patience and persistence to make this happen.


In many cases you can push up other listings to knock down the negative listing, otherwise you need to get as many listings on that search result page that YOU CONTROL.


How do I know that this works? I’ve done it recently, and struggled with so many different white hat tactics that just didn’t work. Once I found some white hat seo tactics that did work, I felt I needed to share my experiences here.

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200+ Resources and Tips To Help Manage Your Reputation Online | JobMob

Your complete reputation management toolbox



Some of these tools have the same sources but they may not prioritize them the same way, so use as many as you can handle.


RapLeaf – a website that scours the Internet to find information about a given person based on their email address. Sign up for free and tell Rapleaf about any email addresses you use. Within a few hours, RapLeaf will have results to show you. No longer as impressive as it used to be, the results about me were minimal after weeks of searching.


Naymz – a “reputation network” that lets you create a profile and then invite people to vouch for you, earning you points and improving your “Repscore”. Once you sign up, use the


Naymz Reputation Monitor as another method to see what the Web knows about you. A nice touch is that Naymz lets you see who has visited your profile, which might be handy in seeing which companies are interested in you.


Wink – claiming to “find people”, Wink pulls in results from a number of sources including Google.


Spokeo – another people search, this one covers dozens of websites.pipl – like Spokeo, a people search with a fairly wide reach. Fast too. Recommended.


Yasni – I also like this one. Yasni’s search results appear as a profile of the person searched on.


Yatedo – displays results as business cards of the people found.


kgbpeople – nice-looking site, I like the way search results pull in information from many sources while concentrating on social media and also telling you where it didn’t find results. Worth a look.


zabasearch – a USA-only search, based on publicly-available information.


PeekYou – this people search only seems to work for Americans even though the site claims otherwise. One thing I like is that it’s easy to search on someone by adding their name to the url like this:





Read more at:
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Managing your reputation through search results

Proactively publish information


Sometimes, however, you may not be able to get in touch with a site's webmaster, or they may refuse to take down the content in question. For example, if someone posts a negative review of your business on a restaurant review or consumer complaint site, that site might not be willing to remove the review. If you can't get the content removed from the original site, you probably won't be able to completely remove it from Google's search results, either. Instead, you can try to reduce its visibility in the search results by proactively publishing useful, positive information about yourself or your business. If you can get stuff that you want people to see to outperform the stuff you don't want them to see, you'll be able to reduce the amount of harm that that negative or embarrassing content can do to your reputation.


You can publish or encourage positive content in a variety of ways:Create a Google profile. When


people search for your name, Google can display a link to your Google profile in our search results and people can click through to see whatever information you choose to publish in your profile.If a customer writes a negative review of your business, you could ask some of your other customers who are happy with your company to give a fuller picture of your business.If a blogger is publishing unflattering photos of you, take some pictures you prefer and publish them in a blog post or two.If a newspaper wrote an article about a court case that put you in a negative light, but which was subsequently ruled in your favor, you can ask them to update the article or publish a follow-up article about your exoneration. (This last one may seem far-fetched, but believe it or not, we've gotten multiple requests from people in this situation.)

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5 Extreme Tactics for Removing Negative Results from Google’s Index | Trackur

5 Extreme Tactics for Removing Negative Results from Google’s Index | Trackur | Search Suppression |
3. Is the site spamming Google?

Take a close look at Google’s spam guidelines, then hire an SEO to take a close look at your attacker’s website? Are they using invisible text? Cloaking? Duplicating their content across multiple websites? Each of those are a good reason for Google to kick them out of their search index.

Lesson: You want Google to have the best index right? So, help them clean it up by reporting any spammers!
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Our Online Reputation Management Playbook

Our Online Reputation Management Playbook | Search Suppression |
We recently completed an interesting reputation management project and I thought it'd be helpful to post our strategy and results to the SEOmoz community.
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