The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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Retail Brands With Twitter Accounts Appear Less Trustworthy [REPORT]

Retail Brands With Twitter Accounts Appear Less Trustworthy [REPORT] | The future of Entertainment | Scoop.it
Despite social media being hailed as a new way for brands to appear more transparent and honest, something’s not working: according to the latest study from YouGov, consumers actually trust retail brands that have Twitter accounts less than their...
Mattia Nicoletti's insight:

May this a barrier to social network monetization? New generations seem they want to keep their social activities separated froppppppm shopping online.

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5 Reasons Businesses Should Care About Hashtags - Forbes

5 Reasons Businesses Should Care About Hashtags - Forbes | The future of Entertainment | Scoop.it
The power of the hashtag is about to take off and businesses should be prepared.

Via siobhan-o-flynn
Mattia Nicoletti's insight:

We are in hashtag world. There are lot of ways to use them but we also have to take care how to use them. In a few time we will need  a hashtag netiquette

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Christina McCale's curator insight, April 6, 2013 11:00 PM

Not sure why you should care about hashtages for your business? Better consider some major changes coming up. Take a look at these compelling reasons how hashtags can impact your business.

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The top 10 social media events of 2012

The top 10 social media events of 2012 | The future of Entertainment | Scoop.it
Pinterest and Instagram soared, while Zynga fell and Facebook went public (Looking back, what were the biggest social media events that effected people’s lives in 2012?
Mattia Nicoletti's insight:

Keep track of these events. At the end of 2013 they will look to our eyes a far past

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How Valuable is a Social Media Audience, Really?

How Valuable is a Social Media Audience, Really? | The future of Entertainment | Scoop.it
There are key market principles driving a social media audience's value. Here's how digital marketers can tap into them.
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MTV Music Experiment ties concerts with online buzz | brand-e

MTV Music Experiment ties concerts with online buzz | brand-e | The future of Entertainment | Scoop.it
MTV has rolled out the MTV Music Experiment aimed at offering fans incentives to tweet about concerts and build online buzz...
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Kyleen Blunt's curator insight, October 9, 2014 1:00 AM

I found this really interesting and an awesome concept to intrigue people to promote concerts. Social media has become a big part of our lives and the audio industry needs to figure out ways  that it can help benefit us.

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NBC and Facebook to Announce Olympics Partnership

NBC and Facebook to Announce Olympics Partnership | The future of Entertainment | Scoop.it
Viewers of NBC’s coverage will be encouraged to talk about the Games on Facebook, and Facebook users will be reminded to watch the coverage on NBC.
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Did Zuckerberg Dismiss the Law of Diminishing Returns? | Commentary and analysis from Simon Dumenco - Advertising Age

Did Zuckerberg Dismiss the Law of Diminishing Returns? | Commentary and analysis from Simon Dumenco - Advertising Age | The future of Entertainment | Scoop.it
Mark Zuckerberg in 2008 prophesized that with each year, people would share more and more on the web. But he forgot about the Law of Diminishing Returns.

This is what Simon Dumenco writes on Advertising Age.

I can agree with him for a lot of point of views but I think that the Facebook people way of communicating will turn in 1-2 years in value form of communicating. We people need value. Sometimes we like humor, sometimes we like trash, sometimes we like talking about nothing, but some other times we need value. What we share is what we like and some other people like.

Facebook is about sharing way of thinking and when is valuable it's getting interesting. Very interesting. If I share value, you share value. It's information open source.

Mattia Nicoletti

 

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Just Who Uses Social Media? A Demographic Breakdown

Just Who Uses Social Media? A Demographic Breakdown | The future of Entertainment | Scoop.it
You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.
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Google+ Is Now The Number Two Social Network In The World | Dustn.tv

Google+ Is Now The Number Two Social Network In The World | Dustn.tv | The future of Entertainment | Scoop.it
Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook. This simple graphic shows the numbers...
Mattia Nicoletti's insight:

Which role can have Google+ in social tv? Google has a very strong ecosystem and can really develop a strategy that can challenge Twitter and Facebook.

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How Social Media Impacts TV and Film Ratings

How Social Media Impacts TV and Film Ratings | The future of Entertainment | Scoop.it
Kay M. Madati spoke about the effect of social on entertainment at Mashable's Media Summit.
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Justin Reed's curator insight, April 3, 2013 12:46 AM

This article delves into the difference in ways that films and tv shows are able to use social networking to help bolster their ratings. People using twitter, facebook, etc to help find out whar viewers want to see.

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TweetDeck Is Nice But Hootsuite Is Crushin’ It

TweetDeck Is Nice But Hootsuite Is Crushin’ It | The future of Entertainment | Scoop.it
I use TweetDeck for my social media management as I like the interface better than Hootsuite. How...
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Double The Glow: Will Second Screen Apps Change the Way We Watch TV? - Business - GOOD

Double The Glow: Will Second Screen Apps Change the Way We Watch TV? - Business - GOOD | The future of Entertainment | Scoop.it

Will social media change the way we watch TV with friends? Yes, with social network not with social tv network

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beActive launches the world’s first drama series on Pinterest | beActive

beActive launches the world’s first drama series on Pinterest | beActive | The future of Entertainment | Scoop.it

Pinterest is a storytelling social network and is perfect to give details about characters.

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‘Transmedia Engagement: Participatory Culture to Activism’

‘Transmedia Engagement: Participatory Culture to Activism’ | The future of Entertainment | Scoop.it
The following is a talk I gave June 1 in Toronto which sprang from my ongoing interest in The Hunger Games as a transmedia campaign.
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