The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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Meerkat vs. Periscope: How Close is the Race?

Meerkat vs. Periscope: How Close is the Race? | The future of Entertainment | Scoop.it
Meerkat was a breakout success at SXSW, and even after Twitter shut down API access, the livestreaming app still managed to dominate the conversation in the media.
That is, until Twitter announced Periscope, which has since become the media darling.
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YouTube Has More Monthly Visitors Than Facebook, Twitter - AllTwitter

YouTube Has More Monthly Visitors Than Facebook, Twitter - AllTwitter | The future of Entertainment | Scoop.it
YouTube Has More Monthly Visitors Than Facebook, Twitter
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Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report

Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report | The future of Entertainment | Scoop.it
Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report, World Cup sponsor Adidas achieved 71% more tournament-related social media buzz than Nike despite a strong start from its non-sponsor rival, according to research from Adobe. | Marketing Magazine
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Twitter World Cup: 12.2 Million Tweets About #BrazilvCroatia [STATS]

Twitter World Cup: 12.2 Million Tweets About #BrazilvCroatia [STATS] | The future of Entertainment | Scoop.it
The 2014 Brazil World Cup started yesterday, with the hosts playing Croatia in the opening match of the tournament. After falling a goal behind early in the game, Brazil rallied to win 3-1, maintaining their status as favourites for the event.
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Let’s Start Fixing Twitter — For Real

Let’s Start Fixing Twitter — For Real | The future of Entertainment | Scoop.it
It’s fair to say that for many mainstream users, the Twitter experience is pretty broken for anything other than celebri…
Mattia Nicoletti's insight:

The suggestions Jeremy Toeman writes in this article, in my opinion could really improve the perfomances of the social network and the satisfaction of the users.

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Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat – Social Media Stats 2014 [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat – Social Media Stats 2014 [INFOGRAPHIC] - AllTwitter | The future of Entertainment | Scoop.it
Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat – Social Media Stats 2014 [INFOGRAPHIC]
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Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY] - AllTwitter

Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY] - AllTwitter | The future of Entertainment | Scoop.it
Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]
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Sharing Via Twitter Grew Faster Than Any Other Social Network In Q1 2014 [INFOGRAPHIC]

Sharing Via Twitter Grew Faster Than Any Other Social Network In Q1 2014 [INFOGRAPHIC] | The future of Entertainment | Scoop.it
The first quarter of 2014 was all about Twitter.
According to recent stats, sharing via Twitter grew a massive 43 percent compared to last quarter, far surpassing the competition to become the fastest growing network of the year, thus far.
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What will social media's giants look like in 5 or 10 years? - Fortune Tech

What will social media's giants look like in 5 or 10 years? - Fortune Tech | The future of Entertainment | Scoop.it
Five years ago, Facebook trailed MySpace and Twitter was busy harpooning its Fail Whale. Where will they be in five more? Experts tell us.
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Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY] | The future of Entertainment | Scoop.it
Instagram has about 150 million monthly active users (MAUs), approximately an eighth that of owner Facebook and some way short of Twitter, but a new study has suggested that for brands looking to generate engagement from users, Instagram could well...
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HLN Wants To Be The Cable News Network For The Social Media Generation

HLN Wants To Be The Cable News Network For The Social Media Generation | The future of Entertainment | Scoop.it
"Our headlines will be ripped from social media," says Albie Hecht in his first interview after being named to lead the channel. A possible slogan: "We're not the news. You are.&...
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STUDY: 73% Of U.S. Teens Are On Facebook - AllFacebook

STUDY: 73% Of U.S. Teens Are On Facebook - AllFacebook | The future of Entertainment | Scoop.it
As Facebook turns 10 Tuesday, Pew Research Center released a treasure trove of facts about the social network, including one that debunks the theory that Facebook has a teen problem: 73 percent of U.S. Internet users between the ages of 12 and 17 are on the social network.
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Facebook vs Google+ The Fight for the Web Has Begun

Facebook vs Google+  The Fight for the Web Has Begun | The future of Entertainment | Scoop.it
The battle between Google and Facebook is not about social networks or functionality. It is about data and the future of the web.
Mattia Nicoletti's insight:

As often happens I share some articles that don't deal necessarily with tv industry but are interesting to read. This one by David Amerland analyses in a interesting way the state of the art of the Facebook vs Google battle.

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Why brands are un-friending Facebook to follow Twitter

Why brands are un-friending Facebook to follow Twitter | The future of Entertainment | Scoop.it
Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of 'eBench looks' may have the answer.
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Advertisers Are Spending Nearly As Much On World Cup Social Media Campaigns As They Do On Super Bowl TV Ads

Advertisers Are Spending Nearly As Much On World Cup Social Media Campaigns As They Do On Super Bowl TV Ads | The future of Entertainment | Scoop.it
Advertisers' social spend on World Cup-related campaigns rose to the half-million to multimillion dollar range
Mattia Nicoletti's insight:

Big money invested by advertisers on social media strategies for FIFA World Cup are a first important step towards a switch of big budgets from traditional media advertising to social media promotion (and new media). The media mix is still strongly moved on traditional forms of advertising but World Cup has been a strong promotional event for social media.

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55% Of World Cup Fans Follow Brands On Social Media [STUDY]

55% Of World Cup Fans Follow Brands On Social Media [STUDY] | The future of Entertainment | Scoop.it
The World Cup began yesterday, and new data has revealed that it could present quite the opportunity for social brands using innovative marketing strategies.
continued...New Career Opportunities Daily: The best jobs in media.
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World Cup Advertisers Trade Commercials for Hashtags

World Cup Advertisers Trade Commercials for Hashtags | The future of Entertainment | Scoop.it
For advertisers during the World Cup, hashtags are becoming as valuable as 30-second commercials.
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Silver Surfers: How The Older Generation Uses Social Media [INFOGRAPHIC] - AllTwitter

Silver Surfers: How The Older Generation Uses Social Media [INFOGRAPHIC] - AllTwitter | The future of Entertainment | Scoop.it
Silver Surfers: How The Older Generation Uses Social Media [INFOGRAPHIC]
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What Fresh Statistics Tell Us About Twitter's Decline | Convince and Convert: Social Media Strategy and Content Marketing Strategy

What Fresh Statistics Tell Us About Twitter's Decline | Convince and Convert: Social Media Strategy and Content Marketing Strategy | The future of Entertainment | Scoop.it
Is Twitter's stagnating growth really an issue for the network that is already being used by 16% of the population? It's possible that visual marketing may take the center stage, though Twitter likely isn't going anywhere.
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ABC News Facebook Page Tops 3M Likes; Up 2M In Less Than One Year

ABC News Facebook Page Tops 3M Likes; Up 2M In Less Than One Year | The future of Entertainment | Scoop.it
Not quite one year ago, ABC News reached the 1 million-like milestone on Facebook. Earlier this week, it tripled that milestone, topping 3 million likes, meaning that it added 2 million in a little less than 12 months.
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Generation Like – FRONTLINE

Generation Like – FRONTLINE | The future of Entertainment | Scoop.it
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital
Mattia Nicoletti's insight:

You can watch here the full documentary (about 54 mins) explaining how social media are part of the identity of the young generation and how social media can influence them.

A must see.

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REPORT: Facebook Mobile’s Share Of Referrals Growing Rapidly - AllFacebook

REPORT: Facebook Mobile’s Share Of Referrals Growing Rapidly - AllFacebook | The future of Entertainment | Scoop.it
Facebook’s emphasis on becoming a mobile company is paying off in terms of referrals, as Shareaholic reported that referrals to its network of more than 200,000 sites from Facebook mobile skyrocketed 197 percent in January compared with last September.
Mattia Nicoletti's insight:

Even if it's not a report about television, these figures about Facebook are quite interesting.

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How ‘The Tonight Show’ has changed because of social media - Lost Remote

How ‘The Tonight Show’ has changed because of social media - Lost Remote | The future of Entertainment | Scoop.it
How ‘The Tonight Show’ has changed because of social media
Mattia Nicoletti's insight:

When you think about a talk show today it's very important to choose a "protagonist" that has a strong social media impact. He is the storyteller and his stories can develop only if other people contribute to this stories. Jimmy Fallon can be different from Jay Leno but he has the social media power in his hands.

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The Second Screen Super Bowl

The Second Screen Super Bowl | The future of Entertainment | Scoop.it
As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on what is happening on millions of small smartphone, tablet and laptop screens...
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