The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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KIT Digital: Changing the Game for Second Screen Discovery

KIT Digital: Changing the Game for Second Screen Discovery | The future of Entertainment | Scoop.it
Mattia Nicoletti's insight:

Saving contextualized ads for a future view it's a new of thinking about second screen advertising.

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Beet.TV: Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry

Beet.TV: Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry | The future of Entertainment | Scoop.it
With the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever.
Mattia Nicoletti's insight:

Wolk compares the television industry of today to the cellphone industry before the iPhone.  He explains that the TV industry is waiting for someone to do something really innovative.  Once one industry player gets the ball rolling, competitors will have to jump on board.

That’s not to say that there aren’t a large number of companies and services working on innovative technologies.  In the interview Wolk also discusses some of the innovation that’s going on with the second screen, saying that he believes that the main focus of second screen apps is going to be discovery.  Second screen apps "are going to be program guides and remote controls first, with social functionality laid on top of that, and also a strong discovery engine."

 

I agree with Wolk that second screen apps are going to be program guides.

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NAB 2013: KIT digital unveils personalisation engine for VOD | Rapid TV News

Video management provider KIT digital is extending search functionality and user control for video-on-demand (VOD) with the addition of the PerSys personalisation system to its VOD Store solution.
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Nina Vogrinec's comment, May 6, 2013 6:31 AM
Hello. We used your picture in our blog post. Source of picture was provided. You can check it at http://blog.beenius.tv/what-is-better-with-persys-in-the-vod-store/.
Raffaele Nappi's comment, May 6, 2013 6:42 AM
Thanks!
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10 Things You Need To Know About The Future of Television

KIT digital's Global Lead Analyst, Alan Wolk, offers a sharp-witted view of the state of the television industry, circa Summer 2012...
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