The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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Video/Rich Media - Target takes online shopping to TV’s 'Cougar Town' - Internet Retailer

Video/Rich Media - Target takes online shopping to TV’s 'Cougar Town' - Internet Retailer | The future of Entertainment | Scoop.it
Internet Retailer - Marketing/Video/Rich Media - Target takes online shopping to TV’s 'Cougar Town'
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Second screen: the story so far is one of unfulfilled potential

Second screen: the story so far is one of unfulfilled potential | The future of Entertainment | Scoop.it
Tony Duarte explains why the second-screen revolution hasn't yet been monetised, and what happens next
Mattia Nicoletti's insight:

What we have to think it's that second screen has a meaning only if it's integrated with the first screen (even when there will be no more first and second screen). Content strategy on both screen can make the difference.

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Second-screen prototype hopes to boost couch commerce | PCWorld

Second-screen prototype hopes to boost couch commerce | PCWorld | The future of Entertainment | Scoop.it
Akamai Technologies demonstrated a prototype second-screen system that presents complementary content on a smartphone or tablet that is synchronized with what's happening on the main television screen.
Mattia Nicoletti's insight:

Is the second screen sync the future of the eCommerce? 

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1 in 5 Second-Screeners Shop for Products Seen in TV Ads

1 in 5 Second-Screeners Shop for Products Seen in TV Ads | The future of Entertainment | Scoop.it
Using another device while watching TV has become a widespread activity (something discussed here and here) and while that has the potential to distract viewers, it also
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