The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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Twitter Brings Its 'Amplify' Ad Program to Movie Screens

Twitter Brings Its 'Amplify' Ad Program to Movie Screens | The future of Entertainment | Scoop.it
Twitter and NCM Media Networks will make a branded entertainment series based on what movies are trending.
Mattia Nicoletti's insight:

Twitter with its Amplify program is entering in the cinema business and in branded entertainment. This is a move to speed up the growth of the users. Partnerships have become Twitter main strategy since a while, now even explpopripng dippfferent mparkets

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The Power Inside Intel and Toshiba’s New Social Film Series

The Power Inside Intel and Toshiba’s New Social Film Series | The future of Entertainment | Scoop.it
Aliens disguised as moustaches are turning humans into zombies! Got your attention? That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in. ...
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Digital and Music Matters: Focus should be on branded content, the second screen

Digital and Music Matters: Focus should be on branded content, the second screen | The future of Entertainment | Scoop.it
SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, delegates at the Digital and Music Matters 2012 conference heard Tuesday.
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The Glue Society’s Kneebone slams the term ‘branded content’

The Glue Society’s Kneebone slams the term ‘branded content’ | The future of Entertainment | Scoop.it
Co-founder of The Glue Society has lambasted the term “branded content”, while also letting fly at the free to air networks over their disinterest in engaging in worthwhile versions of it.
Mattia Nicoletti's insight:

Is branded content going to die?

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The Future of Branded Entertainment - MIPCube Masterclass Ogilvy/Hyper Island white paper [presentation]

Insights, visions and dreams from MIPCube's Brands & Content Masterclass, at MIPTV 2013, in partnership with Ogilvy and Hyper Island

Via siobhan-o-flynn
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