The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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YouTube Is the Sleeping Giant of Livestreaming - Wired

YouTube Is the Sleeping Giant of Livestreaming - Wired | The future of Entertainment | Scoop.it
YouTube is beginning to take livestreaming seriously, and it could change the Internet.
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YouTube Has More Monthly Visitors Than Facebook, Twitter - AllTwitter

YouTube Has More Monthly Visitors Than Facebook, Twitter - AllTwitter | The future of Entertainment | Scoop.it
YouTube Has More Monthly Visitors Than Facebook, Twitter
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Re-thinking pre-roll advertising

Re-thinking pre-roll advertising | The future of Entertainment | Scoop.it
Pre-roll advertisers are continuing to re-purpose ads from traditional mediums, often failing to keep the attention of their audience past the five-second “skip” mark.
Mattia Nicoletti's insight:

It' has been more than two years that I try to explain advertisers that pre-roll commercial don't work if are the same used on tv. Different media need different contents and different messages (consistent with the original one). But, actually... no way!

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Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media - Brian Solis

Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media - Brian Solis | The future of Entertainment | Scoop.it
Mattia Nicoletti's insight:

"The traditional Hollywood rulebook has been thrown out the window and the reality is – one no longer needs writers, editors, producers, and sales team to build a content business. While you certainly could use all those resources, they are by no means requirements to be successful on YouTube (much in the same way Brian can publish a blog and no longer needs an editor and printer or adapt to a traditional publishing model). "

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The New, Old Way to Tell Stories: With Input From the Audience

The New, Old Way to Tell Stories: With Input From the Audience | The future of Entertainment | Scoop.it
New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.
Mattia Nicoletti's insight:

A great transmedia project which demonstrates that good storytelling can engage a lot of people

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Clipster offers online YouTube One Channel development app | Rapid TV News

Clipster offers online YouTube One Channel development app | Rapid TV News | The future of Entertainment | Scoop.it
YouTube has created One Channel to provide brands a way to format ads across phones, laptops, tablets and TV.
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Is This the End of Television As We Know It? [video+article]

Is This the End of Television As We Know It? [video+article] | The future of Entertainment | Scoop.it
Mattia Nicoletti's insight:

Henry Jenkins says television is changing.  And it is changing even more if you think in what ways mobile is changing the way we access video contents.

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Ed Gordon: YouTube is ‘the Future of Broadcasting’ - Lost Remote

Ed Gordon: YouTube is ‘the Future of Broadcasting’ - Lost Remote | The future of Entertainment | Scoop.it
Ed Gordon: YouTube is ‘the Future of Broadcasting’
Mattia Nicoletti's insight:

Everyday is more and more about YouTube...

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Online TV has already displaced traditional broadcasting, claims Google boss | Rapid TV News

In what could be one of the most hubristic statements ever — or maybe in a few years’ time the most prescient — Google executive chairman Eric Schmidt has claimed that online video has displaced traditional TV.
Mattia Nicoletti's insight:

Is YouTube complementary to tv or is it a competitor?

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YouTube Launching Paid Subscriptions to Some Video Channels: Report

YouTube Launching Paid Subscriptions to Some Video Channels: Report | The future of Entertainment | Scoop.it
YouTube is set to launch a paid subscription model for its specialist video channels as early as this week, according to a report.
Mattia Nicoletti's insight:

"We have long maintained that different content requires different types of payment models ... The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that."

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TV Everywhere Already Exists and it Has 1 Billion Users to Prove It: YouTube

TV Everywhere Already Exists and it Has 1 Billion Users to Prove It: YouTube | The future of Entertainment | Scoop.it
The promise of TV Everywhere is being realized, but not where you would expect it. Towards the end of March Magine announced the launch of an internet-based, cable-like offering which allows subscr...
Mattia Nicoletti's insight:

I always considered YouTube a potential tv market disruptor. with HD quality and and valuable contents YouTube would be the greatest video on demand tv everywhere ever.

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Liveblog: Creating Killer Social Experiences | | MIPBlog

Liveblog: Creating Killer Social Experiences | | MIPBlog | The future of Entertainment | Scoop.it
Mattia Nicoletti's insight:

Contents are the killer app for social tv.

Anyway, in the future we will have different kinds of video contents, some traditional, some interactive. Taking part to something is an option we have not to be forced to.

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Ratings reboot: How Twitter and YouTube are changing TV and music

Ratings reboot: How Twitter and YouTube are changing TV and music | The future of Entertainment | Scoop.it
Have you watched a music video on YouTube? Tweeted about a television show? Industry trackers are taking notice.
Mattia Nicoletti's insight:

"If two shows have the same standard Nielsen rating for males ages 18-36, Hasker said, the Twitter rating could act as a tiebreaker."


Advertising planners has to learn a new media mix evolving day by day. There are more and more elements to consider and television is just one of those.

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More People Share Personal Videos on Facebook Than YouTube, Says Study

More People Share Personal Videos on Facebook Than YouTube, Says Study | The future of Entertainment | Scoop.it
Three-quarters of internet users in the United States have recorded and shared a personal video on Facebook in the last six months, compared to less than half who have done the same on YouTube, reveals a new study.
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YouTube Will Pay Its Stars To Make Videos

YouTube Will Pay Its Stars To Make Videos | The future of Entertainment | Scoop.it
Google's YouTube has a wealth of homegrown talent -- and it wants to keep it that way. The video platform said Thursday it will invest in the creative types who have risen to Internet stardom on YouTube. The deals are intended to help its organically grown creators make high-quality content for [...]
Mattia Nicoletti's insight:

In a world where content is king and it's all about storytelling, a video platform as YouTube is deciding to invest in YouTube-only stars to allow them to deliver more contents. Meritocracy in this way seems to rule. And the future of television is changing once more.

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How YouTube's Global Platform Is Redefining the Entertainment Business

How YouTube's Global Platform Is Redefining the Entertainment Business | The future of Entertainment | Scoop.it
YouTube CEO Salar Kamangar and his team have transformed Google's Folly into a mind-blowing -- and lucrative -- global platform that is redefining the...
Mattia Nicoletti's insight:

On YouTube curation+videos=channel . If you leverage this model you really may acquire an audience

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Hélène LUCIEN's curator insight, January 15, 2014 4:24 AM

Video delivered via the Internet is creating a world with hundreds of thousands of channels, and YouTube is helping people build these next-generation networks and sharing in the upside

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YouTube is Vaudeville 2.0

YouTube is Vaudeville 2.0 | The future of Entertainment | Scoop.it
Pop Quiz: What Am I?

An invention dating back nearly half a century has now been popularized, an invention that has already changed the world.
Mattia Nicoletti's insight:

Great article of Jim Stewartson who anlyses the evolution (and involution) of different media and declares that YouTube is the new Vaudeville. A must read.

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YouTube launches Indian Comedy Week | Rapid TV News

YouTube launches Indian Comedy Week | Rapid TV News | The future of Entertainment | Scoop.it
The best of Indian comedy will feature in a week-long event on YouTube, with over 400 hours of comedy content running on the Google-owned video-sharing site until 12 September.
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What If Arrested Development Were Coming Back on YouTube?

What If Arrested Development Were Coming Back on YouTube? | The future of Entertainment | Scoop.it
A few weeks after the NewFronts—where something like 75 shows were introduced—and what’s the most anticipated Web video series out there? Why, of course, it's Arrested Development.

Of course, that’s entirely unfair.
Mattia Nicoletti's insight:

Is Arrested Development going to change tv series world?

Netflix broke lots of tv traditional rules and made the past become the future.

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Video advertising on new high as online video powers on | Rapid TV News

Video advertising on new high as online video powers on | Rapid TV News | The future of Entertainment | Scoop.it
Even though the month saw a small sequential dip in users and content videos, the online video market hit a new high in monetisation according to the April 2013 comScore Video Metrix
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YouTube, Netflix suck up half of Internet traffic | IP&TV News

YouTube, Netflix suck up half of Internet traffic | IP&TV News | The future of Entertainment | Scoop.it
The world's two largest online video services - Netflix and YouTube - accounted for half of all Internet traffic in North America in the year to date, according to US firm Sandvine, a provider of deep packet inspection and network management tools.

Via Richard Kastelein
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Is TV “already over” as Eric Schmidt claims?

Is TV “already over” as Eric Schmidt claims? | The future of Entertainment | Scoop.it
Posted by Colin Dixon   Things seem to be on the upswing for YouTube. It is reported that the site is ready to support paid channel subscriptions. This means YouTube now supports all four...
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YouTube claims to have overtaken TV - Independent.ie

YouTube claims to have overtaken TV - Independent.ie | The future of Entertainment | Scoop.it
The Google-owned YouTube claims to have overtaken television in terms of viewer numbers.
Mattia Nicoletti's insight:

YouTube is a sleeping project. When Google will decide to speed it up television market will be disrupted.

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YouTube adds live streaming for iOS app, VHS effect | Rapid TV News

YouTube adds live streaming for iOS app, VHS effect | Rapid TV News | The future of Entertainment | Scoop.it
Google has updated its YouTube iOS app to version 1.3, which adds support for live streaming, while adding a 'VHS' effect for certain videos.
Mattia Nicoletti's insight:

Live streaming and vintage effect on mobile for YouTube confirm once more how tablets and smartphones (for now just iOS) are the screens of the future.

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Lessons Learned from YouTube's channels by Hank Green

Lessons learned:

 

- Spending more money to produce the same number of minutes of content does not increase viewership. Online video isn’t about how good it looks, it’s about how good it is.


- People who make online video are much better at making online video than people who make TV shows. This probably seems obvious to you (it certainly is to me) but it apparently was not obvious to the people originally distributing this money.


- When advertising agencies tell you they want something (higher quality content, long-form content, specific demographics, lean-back content, stuff that looks like tv) it’s not our job to attempt to deliver those things. In a world where the user really does get to choose, the content created to satisfy the needs and wants of viewers (not advertisers) will always reign supreme (thankfully.)

Mattia Nicoletti's insight:

From one of the most famous YouTube's channels early adopters a post that give some elementary lessons about making successful video contents.

 

What we think it's good for viewers sometimes it is not.

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