The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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For Super Bowl and beyond, challenges remain for second-screen supremacy | TechHive

For Super Bowl and beyond, challenges remain for second-screen supremacy | TechHive | The future of Entertainment | Scoop.it
Smartphones and tablets are becoming a second-screen for TV viewers -- a place to talk to friends and share communal viewing experiences.
Mattia Nicoletti's insight:

Superbowl is the biggest stage possible for second screen. It's the biggest advertising commercial for social tv.

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Super Bowl increases TV ad revenue and second screen social interaction - ZDNet

Super Bowl increases TV ad revenue and second screen social interaction - ZDNet | The future of Entertainment | Scoop.it
Super Bowl increases TV ad revenue and second screen social interaction
ZDNet
... our friends during the show and brands capitalise on our dual screen activities, both in revenue and engagement metrics.
Mattia Nicoletti's insight:

Big live events as Superbowl are the best way to make social tv phenomenon grow.

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