The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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Even in a Blowout, Facebook’s Top Super Bowl Moments Were All About The Game - Lost Remote

Even in a Blowout, Facebook’s Top Super Bowl Moments Were All About The Game - Lost Remote | The future of Entertainment | Scoop.it
Even in a Blowout, Facebook’s Top Super Bowl Moments Were All About The Game
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STUDY: Page Post Ads Are Facebook’s Super Bowl Champions

STUDY: Page Post Ads Are Facebook’s Super Bowl Champions | The future of Entertainment | Scoop.it
Brands looking to maximize their Facebook advertising efficiency during Super Bowl XLVIII would be wise to consider page post ads, according to a study by social marketing solutions provider SocialCode, which examined trends from Super Bowl XLVII.
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The Second Screen Super Bowl

The Second Screen Super Bowl | The future of Entertainment | Scoop.it
As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on what is happening on millions of small smartphone, tablet and laptop screens...
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TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q

TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q | The future of Entertainment | Scoop.it
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Why P&G's Tide Ditched Its Super Bowl Ad For ... Twitter?

Why P&G's Tide Ditched Its Super Bowl Ad For ... Twitter? | The future of Entertainment | Scoop.it
Does it sell soap when marketers talk to marketers on Twitter? Too soon to tell says P&G.
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The Super Bowl On Twitter: 24.9 Million Tweets, 381,605 TPM Peak [STATS]

The Super Bowl On Twitter: 24.9 Million Tweets, 381,605 TPM Peak [STATS] | The future of Entertainment | Scoop.it
In a matchup of the nation’s number one defensive team against its offensive best, the Seattle Seahawks soundly thrashed the Denver Broncos to win Super Bowl XLVIII by a score of 43-8, winning their first NFL title.
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Facebook looks to nab Twitter's 'second screen' crown in Super Bowl

Facebook looks to nab Twitter's 'second screen' crown in Super Bowl | The future of Entertainment | Scoop.it
SAN FRANCISCO (Reuters) - More than 100 million people will be glued to their TV screens on Sunday, when the Denver Broncos take on the Seattle Seahawks in America's premier sporting contest, the Super (RT @Techmeme: Facebook looks to nab Twitter's...
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Why Advertisers Need To Treat All Media Buys As If They're The Super Bowl

Why Advertisers Need To Treat All Media Buys As If They're The Super Bowl | The future of Entertainment | Scoop.it
This article is by Sean Cunningham, CEO of the Cabletelevision Advertising Bureau. Neither the Denver Broncos nor the Seattle Seahawks will win a championship because of The Big Game on February 2.
Mattia Nicoletti's insight:

"Consumers are operating in an all-screen reality, and TV networks are building the advertising infrastructure to match.  Now marketers need to organize to take fullest advantage of it. When they integrate around the on-screen content they invest the most in – consciously, systematically and routinely – they will create powerful pivot points in the digital diaspora. The real transformation evident in the Super Bowl is using the extended preoccupation to cement relationships with consumers that will pay out long-term. In this way, the Super Bowl is the showcase of what marketing should be –and can be – year-round."

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INFOGRAPHIC: Facebook Will Beat Twitter For Super Bowl Ad Conversation

INFOGRAPHIC: Facebook Will Beat Twitter For Super Bowl Ad Conversation | The future of Entertainment | Scoop.it
Let’s be honest: You watch the Super Bowl as much for the ads as for the football. And the always hotly anticipated ads make for great conversation, both in real-life and on social media.
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