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The future of Entertainment
We focus on the future of entertainment industry and its insights
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NBC: Olympics Show Wide Second-Screen Use

NBC: Olympics Show Wide Second-Screen Use | The future of Entertainment | Scoop.it
Slightly more than half of the people who watched the Sochi Olympics on NBC also used a computer, tablet or smartphone to get information about the games while the TV was on, the network said Wednesday. NBC closely studies how Americans follow the action partly because the Olympics are a...
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NBC Olympics Formally Partners with Twitter to Promote Winter Olympics - Lost Remote

NBC Olympics Formally Partners with Twitter to Promote Winter Olympics - Lost Remote | The future of Entertainment | Scoop.it
NBC Olympics Formally Partners with Twitter to Promote Winter Olympics
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Adobe: Mobile Dominates as TV Everywhere Streams Double in 2013; Winter Olympics Next Up for Primetime - Videonuze

Adobe: Mobile Dominates as TV Everywhere Streams Double in 2013; Winter Olympics Next Up for Primetime - Videonuze | The future of Entertainment | Scoop.it
via @Adobe report: #mobile dominates as #TVEverywhere streams double in 2013. What are you watching on your device? http://t.co/JZbpxOU203
Mattia Nicoletti's insight:

"The top TV Everywhere content type is live sports, with a 37% share, followed by news (32%) and TV shows (28%). Across all online video starts, sports streams were up 640% vs. 2012, whereas all non-sports streams were up 190%. And for sports, smartphones still had slightly greater share than tablets. For all TV Everywhere viewing, iOS devices generated 10.1 plays/unique visitor in Q4 '13, down from 14.1 in Q4 '12, with Android basically flat at 8.13 plays/unique visitor and desktop up to approximately 5 plays/unique visitor."

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TVTechnology: NBC Fires Up Olympics Website

Mattia Nicoletti's insight:

...and once more Olympics will be a social tv firestarter... 

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The second screen experience: mobiles, tablets and TVs

The second screen experience: mobiles, tablets and TVs | The future of Entertainment | Scoop.it
More people are using tablets and mobiles alongside TV to watch events, but what's the secret to a successful 'second screen' experience?
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Rescooped by Mattia Nicoletti from Social TV addicted
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Don’t miss out on the social tv gold rush

Don’t miss out on the social tv gold rush | The future of Entertainment | Scoop.it
The Olympics may be over for another four years but the impact that social media has had on the business world throughout the two weeks and two days of addictive television will ripple on for a very long time to come.

 

Read more: http://wallblog.co.uk/2012/08/31/dont-miss-out-on-the-social-tv-gold-rush/#ixzz2585VKwdw


Via Raffaele Nappi
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WorldScreen.com - Articles - NBC, BBC Score with Olympic Broadcasts

WorldScreen.com - Articles - NBC, BBC Score with Olympic Broadcasts | The future of Entertainment | Scoop.it
NBC, BBC Score with Olympic Broadcasts...
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Social media helps boost Olympic ratings

Social media helps boost Olympic ratings | The future of Entertainment | Scoop.it
NBC’s coverage of the London Olympics has blown away the most optimistic projections for audience performance in an increasingly fractured media landscape.
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NIA Reports on NBC Breaking 'TV Everywhere' Record for Olympics - Businessweek

NIA Reports on NBC Breaking 'TV Everywhere' Record for Olympics - Businessweek | The future of Entertainment | Scoop.it
NIA Reports on NBC Breaking 'TV Everywhere' Record for OlympicsBusinessweekFORT LEE, N.J., Aug.
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#NBCFail: spoilers feed prime time, 'silent majority' happy, NBC says

#NBCFail: spoilers feed prime time, 'silent majority' happy, NBC says | The future of Entertainment | Scoop.it
Stung by online criticism of its "#NBCFail" Olympics, the broadcaster comes out fighting with a range of record cross-platform viewing stats it says show critics are just a 'vocal minority'.
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» Olympic athletes with the most social buzz [infographic]

» Olympic athletes with the most social buzz [infographic] | The future of Entertainment | Scoop.it
Olympic athletes with the most social buzz [infographic]...
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nbc olympics and twitter — When Media Collide

nbc olympics and twitter — When Media Collide | The future of Entertainment | Scoop.it
NBC OLYMPICS LONDON 2012 TWITTER SOCIAL MEDIA...
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2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac - Lost Remote

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac - Lost Remote | The future of Entertainment | Scoop.it
2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac
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Rovi - Second Screen Changes Olympics Metadata Approach :: CableFax Portal

Rovi - Second Screen Changes Olympics Metadata Approach :: CableFax Portal | The future of Entertainment | Scoop.it
With more than 1,500 hours of Winter Olympics programming that NBCU is providing, perhaps the problem for viewers won’t be whether their favorite event is on, but finding event info....
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NBC Olympics seals social TV deal with Facebook

NBC Olympics seals social TV deal with Facebook | The future of Entertainment | Scoop.it
NBC and Facebook have agreed to integrate NBC's Olympics content in various ways across the social network, to drive conversation about the Sochi Games and NBC's coverage of the event.
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The Pace of Post Digital From Olympics to Olympics: Digital Disruption Comes to TV - Forbes

The Pace of Post Digital From Olympics to Olympics: Digital Disruption Comes to TV - Forbes | The future of Entertainment | Scoop.it
Atos Olympic Games statue of the Olympic logo London 2012 (Photo credit: Atos International) In less than a year, the Sochi 2014 Winter Olympics will be history.
Mattia Nicoletti's insight:

Great events are the best way to promote change. Marketers are the ones to learn new strategies

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Social tv is getting bigger when everybody talks about social tv - Screendome

Social tv is getting bigger when everybody talks about social tv - Screendome | The future of Entertainment | Scoop.it
Mattia Nicoletti's insight:

The importance of the role of media for social tv and 2012 biggest social tv facts (Michael Humphrey - Forbes)

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Guardian Olympic Second Screen app step by step timeline creation

Guardian Olympic Second Screen app step by step timeline creation | The future of Entertainment | Scoop.it
See on Scoop.it – Tracking Transmedia Pulling together the vast mass of Olympics-related updates – blog posts, tweets, pictures, results, and more – in a single app for tablet created a bunch of design challenges.
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Rescooped by Mattia Nicoletti from Automatic Content recognition
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How the Second Screen Scored in the Summer Olympics

How the Second Screen Scored in the Summer Olympics | The future of Entertainment | Scoop.it
Some people will remember the 2012 Summer Olympics for its thrilling contests and inspiring triumphs. Others will remember it as the beginning of a tense transition from stationary to mobile media. Coverage of the Olympics - and, likely, ...

Via liaoyong
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Facebook tries to get into TV game

Facebook tries to get into TV game | The future of Entertainment | Scoop.it
SAN FRANCISCO — World-class athletes aren't the only ones with Olympic hopes.
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How Twitter Talked About the Olympics [INFOGRAPHIC]

How Twitter Talked About the Olympics [INFOGRAPHIC] | The future of Entertainment | Scoop.it
Much of the 2012 Summer Olympics action is happening on Twitter. This infographic charts the chatter over the Games' first 10 days.
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BBC's super-served Olympics shows how narrowcast can go large

BBC's super-served Olympics shows how narrowcast can go large | The future of Entertainment | Scoop.it
UK TV viewers are gobbling up 24 simultaneous live Olympics streams the BBC is taking from web to TV. First-week data shows a big appetite for viewing of all kinds.
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For marketers, this Olympics is a social media event

For marketers, this Olympics is a social media event | The future of Entertainment | Scoop.it
Olympic sponsors will spend untold millions of dollars in a desperate attempt to shape, mold and control one thing: consumer use of social media.
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