The future of Entertainment
26.4K views | +0 today
Follow
The future of Entertainment
We focus on the future of entertainment industry and its insights
Your new post is loading...
Your new post is loading...
Scooped by Mattia Nicoletti
Scoop.it!

On TV, buzz and ratings are often at odds - The Boston Globe

On TV, buzz and ratings are often at odds - The Boston Globe | The future of Entertainment | Scoop.it
When was the last time you read a story about the season arc of CBS’s “NCIS”? Or the surveillance issues raised by “Person of Interest,” also on CBS?
Mattia Nicoletti's insight:

In addition to what Matthew Gilbert wrote I say that Mad Men, Breaking Bad, Girls, have all a very interesting and profiled viewership for advertising investors. For examples the viewers of Mad Men are designers, architects, advertisers, creatives, and people with high level of education and salary. For this reason ad spaces are sold at higher prices even if ratings are not so high.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Is Social Media the Enemy Of Greatness? - Hollywood Reporter

Is Social Media the Enemy Of Greatness? - Hollywood Reporter | The future of Entertainment | Scoop.it
Is Social Media the Enemy Of Greatness?Hollywood ReporterThat's life in the instant-analysis online world.
more...
No comment yet.