The future of Entertainment
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Game of Thrones vs. House of Cards and More Social Media TV Battles

Game of Thrones vs. House of Cards and More Social Media TV Battles | The future of Entertainment | Scoop.it
Hashtags killed the spoiler panic thanks to the epic social media battles of Game of Thrones vs. House of Cards played out online. (The hit show @GameOfThrones vs.
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TV Is Changing Before Our Eyes

TV Is Changing Before Our Eyes | The future of Entertainment | Scoop.it
I believe we live in a show-based world, and that shows delivered over IP allow for the slow unbundling of television.
Mattia Nicoletti's insight:

"Who are the winners and losers in this model? Well, show creators continue to flourish. The new distributors enjoy great success. Of course, ISPs, who are often the same companies as the MVPDs, do fine in the ISP business, but I believe the decline in total cable subs will continue. In a world where shows do not contain advertising, why do we need Nielsen?"


David Pakman article reveals some important elements:

- Tv show creators have today more chances

- Tv shows may survive without ratings measurement

- Viewers will face a world full of contents. How will they choose the best ones?

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Grammys, Super Bowl broadcasts translate into a big boost for music sales | Rapid TV News

When it comes to television's promotional ability, it's not just ads that sell things. According to new research from Nielsen, televised music events are having a real effect on music sales.
Mattia Nicoletti's insight:

When you can buy digital music you don't need to wait to buy one song you heard a minute before. In particular if it cost one dollar.

Using a song as a commercial soundtrack can be a sales booster in the same way House of cards publicity can be a subscriptions booster for Netflix.

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Is ‘House of Cards’ a success? Social TV has the answer - Lost Remote

Is ‘House of Cards’ a success? Social TV has the answer - Lost Remote | The future of Entertainment | Scoop.it
Is ‘House of Cards’ a success? Social TV has the answer
Mattia Nicoletti's insight:

How many new subscribers Netflix needs to break even?

 

The Atlantic  pointed out that Netflix will need “520,834 people to sign up for a $7.99 subscription for two years to break even,” on the $100 million dollar investment.

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BBC to launch programmes online first

BBC to launch programmes online first | The future of Entertainment | Scoop.it
BBC television programmes are to be broadcast online before reaching TV screens under a new trial as the corporation attempts to rival web services like Netflix.

 

The decision, confirmed at a meeting of trustees in December, marks the first time that BBC programmes will be released on iPlayer ahead of scheduled TV broadcasts.

 

BBC bosses have previously experimented with "online-only" content and last year decided to commission a series of BBC Three comedyImpractical Jokers for television after the pilot had been shown on the BBC website.

The 12-month trial will allow up to 40 hours of broadcasting across a range of genres to be put online before reaching TV screens this year, according to minutes of a meeting published yesterday.

 

It comes after online television and film rental service Netflix launched its new version of House of Cards, starring Kevin Spacey, which was commissioned directly by the company and is not being shown on any television channel.

The entire thirteen-episode first series was made available via the company's website earlier this month and can be viewed at a cost of £5.99 from any device with a broadband internet connection.

 

Until now, the BBC's online-only content has been limited to pilots and special shows for selected audiences but the trial could see mainstream programming reach computers before televisions.

BBC iPlayer is growing in popularity and last month announced its highest ever number of programme views, with 187 million requests for content made last month on smart phones, internet TVs and computers.

But the TV app is still dwarfed by scheduled television broadcasts and only accounts for about two per cent of all of the BBC's viewing figures.

The new experiment is designed to reveal whether this proportion can be increased by introducing early online broadcasts of popular television programmes.

 

Because the shows will not be broadcast at exactly the same time as they appear on linear television stations, viewers will not need a license fee in order to watch them.

 

Ian Walker, BBC publicist for future media, said: "During 2012, the BBC brought selected online-only programmes to audiences.

"These included BBC Three comedy pilots, a Doctor Who web series called ‘Pond Life’, and curated archive programmes for BBC Four. We will build on this in 2013, and make more programming exclusively available to our audiences via BBC iPlayer.”

 

Pond Life was streamed or downloaded five million times while the seven BBC Three pilots, which also included programmes calledTapeFace Tapes, People Just Do Nothing and Dawson Brothers' Funtime, amassed 750,000 views on iPlayer.

 

Last summer the BBC announced its global iPlayer app, which offers a selection of new and archived content to viewers in 16 countries including the US, had reached one million downloads a year after being launched.

Media analyst Claire Enders said: "This is a very interesting experiment to see how much people follow specific shows. The BBC accounts for about 20 per cent of all viewing in this country and it is such a significant force that it can afford to experiment.

 

"We will see which programmes they pick but I don't see that this is going to affect EastEnders, it will be a marquee programme because they are constantly trying to experiment about what people consume and they want to be exciting."


Via Virginie Colnel
Mattia Nicoletti's insight:

The Netflix effect...

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Kevin Spacey on why TV channels should give control to viewers - Lost Remote

Kevin Spacey on why TV channels should give control to viewers - Lost Remote | The future of Entertainment | Scoop.it
Kevin Spacey on why TV channels should give control to viewers
Mattia Nicoletti's insight:

Binge viewing may transform drama arcs thought for commercial and cliffhangers in a endangered species. 

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Netflix’s Content-Marketing Secret Sauce Is Wrapped Up In ‘House Of Cards’ | TechCrunch

Netflix’s Content-Marketing Secret Sauce Is Wrapped Up In ‘House Of Cards’ | TechCrunch | The future of Entertainment | Scoop.it
Editor's note: Brandon Carter is a marketing manager at Outbrain, a content discovery platform on a mission to help readers find the most interesting content online.
Mattia Nicoletti's insight:

House of Cards is Netflix killer app. It's changing viewership habits and developing a new future for television.

House of cards has been also a wonderful way to make everybody talk about Netflix.

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Netflix House of Cards: will binge TV change everything? | Rapid TV News

Netflix went live on 1 February with House of Cards, its new original series starring Kevin Spacey, and its move to release the entire season at once has many talking about the end of TV as we know it.
Mattia Nicoletti's insight:

"House of Cards would probably have been more or less the same on HBO or Starz as it is on Netflix, but part of what attracted the producers to Netflix was the promise of being a game-changer and helping to shake up the way TV shows are distributed."

 

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Why The Entire TV Industry Will Be Watching Netflix's 'House Of Cards' Gamble

Why The Entire TV Industry Will Be Watching Netflix's 'House Of Cards' Gamble | The future of Entertainment | Scoop.it
High risk, high reward.
Mattia Nicoletti's insight:

This is what will happen if House of Cards will be a great success.

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