The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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19 Reinos - A Game of Thrones Immersive Experience | SXSW 2015 Event Schedule

19 Reinos - A Game of Thrones Immersive Experience | SXSW 2015 Event Schedule | The future of Entertainment | Scoop.it
Canal+ Spain and Transmedia Storyteller LTD, in order to promote the launch of Game of Thrones fourth season, brought Westeros to life across Spain using social storytelling, ga...
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Advertisers Seek a ‘Second Screen’ Connection With Viewers

Advertisers Seek a ‘Second Screen’ Connection With Viewers | The future of Entertainment | Scoop.it
Companies try to reach multitasking television watchers through their smartphones, tablets and laptops with Twitter and Facebook posts that are relevant to popular programs.
Mattia Nicoletti's insight:

Contextualized second screen advertising is a great way to engage viewers

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Game of Thrones hits new piracy record

Game of Thrones hits new piracy record | The future of Entertainment | Scoop.it
The season finale of the HBO series Game of Thrones has set a new record for illegal file sharing. According to the BitTorrent website more than 170,000 people simultaneously shared the episode, ju...
Mattia Nicoletti's insight:

Day & Date is becoming a key for some scripted contents.

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Exclusive: Social TV results HBO’s Game of Thrones season three launch - Lost Remote

Exclusive: Social TV results HBO’s Game of Thrones season three launch - Lost Remote | The future of Entertainment | Scoop.it
Exclusive: Social TV results HBO’s Game of Thrones season three launch
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Create Your Own 'Game of Thrones' Coat of Arms With HBO Tool

Create Your Own 'Game of Thrones' Coat of Arms With HBO Tool | The future of Entertainment | Scoop.it
HBO is drumming up more buzz for Game of Thrones season 3 with a tool that lets you build a coat of arms, complete with original house name, sigil and motto.
Mattia Nicoletti's insight:

Everyone under his own flag. A great way to engage viewers.

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Thriving on piracy – a transmedia producer’s best friend?

Thriving on piracy – a transmedia producer’s best friend? | The future of Entertainment | Scoop.it
I was quite amazed and fairly impressed by the quotes from Game of Throne’s director David Petrarca at the Perth Writers’ Festival regarding the effects piracy have had on the tv series. Game of Th...

Via Simon Staffans
Mattia Nicoletti's insight:

"your worst enemy can become your best partner".

I always thought there is now way to beat piracy (if not with middle ages restrictions) but there are thousands of opportunities to take advantages of.

 

I remember when 4 years ago I interviewed Wentworth Miller protagonist of Prison Break. At the end he told me that he was fascinated by the million of downloads of the show by chinese people. Prison Break was not played in China and piracy was an  index of success.

 

I agree with Simon Staffans, for Transmedia (and not only transmedia) piracy can be a interested medium.

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Simon Staffans's curator insight, February 27, 2013 5:31 PM

Looking at piracy, P2P, torrents etc, but from a creative point of view. There is potential!

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‘Game of Thrones: The Compendium’ to Showcase Fan-Created Content - Lost Remote

‘Game of Thrones: The Compendium’ to Showcase Fan-Created Content - Lost Remote | The future of Entertainment | Scoop.it
‘Game of Thrones: The Compendium’ to Showcase Fan-Created Content
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Game of Thrones vs. House of Cards and More Social Media TV Battles

Game of Thrones vs. House of Cards and More Social Media TV Battles | The future of Entertainment | Scoop.it
Hashtags killed the spoiler panic thanks to the epic social media battles of Game of Thrones vs. House of Cards played out online. (The hit show @GameOfThrones vs.
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Competition make social tv engagement rise (even in scripted shows)

Competition make social tv engagement rise (even in scripted shows) | The future of Entertainment | Scoop.it
Social Tv needs the right content to work and Tv Shows structured like competitions work better than others
Mattia Nicoletti's insight:

I wrote this post after having analysed the structure of lots of tv show with social tv strong numbers. 

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Second Screen is not Social TV

Second Screen is not Social TV | The future of Entertainment | Scoop.it

While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact, two different experiences: Social TV is a subset of second screen — and a somewhat minor one at that.

 


Via Claude Seyrat, Ludovic Bostral
Mattia Nicoletti's insight:

We are at the early stages of social tv and what we will see it's something engages the viewer in many different ways as Alan Wolk writes.

 

In this blog post (http://bit.ly/14ImKZd) some months ago I wrote that viewers are not thinking about social tv and its evolution but they just do it. Their engagement is becoming an habit.

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From fantasy to reality: HBO set to take Game of Thrones on tour - Lost Remote

From fantasy to reality: HBO set to take Game of Thrones on tour - Lost Remote | The future of Entertainment | Scoop.it
From fantasy to reality: HBO set to take Game of Thrones on tour
Mattia Nicoletti's insight:

Great move by HBO. Game of Thrones on Tour is both advertising strategy and a storyline extension (it's not really transmedia, it's more a physical second screen experience).

 

Who has never dreamt to sit on the iron Throne?

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What is the Future of TV? | Robert J. Pera's weblog

What is the Future of TV? | Robert J. Pera's weblog | The future of Entertainment | Scoop.it
What is the Future of TV? By RJP on July 15, 2012 in Uncategorized · Tweet · Tweet. I want to preface this post by saying I have very little knowledge about the business side of television.
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