1 view | +0 today
Rescooped by John Randle from Social Media and Healthcare
onto Rohypnol_Adderall_Phentermine!

Ace your dental advertising with paid ads!

Ace your dental advertising with paid ads! | Rohypnol_Adderall_Phentermine |

"Patients today make their healthcare decisions online"

For the most part, patients are looking for their dental care on Google. Google has 88 percent of the U.S. search engine market share, according to StatCounter.


According to Google, one in every 20 searches is health-related, which translates to at least 100 billion health searches a year, according to Search Engine Land.


Thus, showing up prominently in Google results is a key marketing priority for any dental practice. Dental ads offer dentists a unique opportunity and competitive advantage in reaching patients who are searching for their services. Read on to learn why paid dental advertising is a good investment for your practice.


How dental ads are different from traditional marketing

1. You control where you rank. 

On Google, paid dentist ads appear above organic listings on search engine results pages (SERPs). They look almost identical to organic results but are delineated with the word “Ad” in a green box. Placing a dental ad on search can place you at the top of the search results.


This is important because where you rank on Google matters. Generally speaking, the higher you rank, the more clicks you can expect to receive. 


2. The results are immediate.


Online advertising for dental practices is the perfect complement to search engine optimization (SEO). When you place a dental advertisement, you can rank the top of the page for that keyword as soon as your campaign goes live, which can mean an instant boost in traffic and dental patients. This can be an especially good strategy if your website has recently been redesigned, as it can take several months for Google to index your site.


3. You can reach your ideal customer.

Unlike more traditional forms of dentist advertising, placing a dentist advertisement on Google allows you to control who can see your ads. 


You can select to market only in relevant geography. If you’re a dentist in Brooklyn, for example, you may choose to only market to Brooklyn, rather than all of New York City, depending on your specific goals.


4. Place dentist ads on the highest value keywords.

One goal of search dental advertising is to reach patients who are ready to convert (book an appointment). The keywords that patients use when searching for care can show their intent of seeking dental care.


For example, a patient searching for [teeth whitening] might just be curious about the process and how it works. They may not be ready to book an appointment just yet. However, patients searching for [affordable teeth whitening near me] are showing their intent to seek dental care soon. This may be a higher value keyword because it’s likely to generate more appointment requests.


5. Payment is tied to results.

Paid search advertising for dental practices works on a payment model called pay-per-click (PPC). This literally means that you only pay when someone clicks on your ad.


A lot of practices hesitate to spend money on dentist ads, but this pay model makes it a safe marketing investment. Because your ad is targeted to those seeking your specific services, the chance that those clicks become booked appointments is higher than with other dental advertising strategies.


6. The return on investment is highly measurable.

With Google advertisements, you can see everything that’s tied to a click on your ad — from the person’s initial search query to what they did on your website, including whether they booked an appointment or if they called.


You can see which of your dental ads are working and which aren’t and calculate exactly what you’re getting in return for your investment.


7. It’s a consistent marketing investment for your practice.

Because you pay per click on your ad, it may feel like something that’s difficult to plan month-to-month. However, after some trial and error and figuring out which of your dental ads work best for you, this form of dental advertising becomes consistent over time and is something that you can plan for in your business.


8. You can change your budget at any time.


Paid dental advertising is a flexible form of advertising. You can adjust your budget or start or stop your dental ads at any time.


Use online dental ads to serve your marketing needs on a budget and commitment that works best for your practice.


Read More:


Via Plus91
John Randles insight:

Your new post is loading...
Your new post is loading...
Rescooped by John Randle from Social Media and Healthcare!

Where to Post Healthcare Jobs for Faster Hiring

Where to Post Healthcare Jobs for Faster Hiring | Rohypnol_Adderall_Phentermine |

Healthcare job posting sites are used by employers to reach out to potential employees in this very competitive field for employers and recruiters.

Our list of medical job posting sites, along with posting sites for the most in-demand healthcare jobs, will help you hire medical help faster.

Special Offer


Send jobs to 100+ job boards with one submission

Post Jobs for FREE

 Completely free trial, no card required.

 Reach over 150 million candidates.

Top 10 Healthcare Job Posting Sites:

Our Rank

Job Post Site Name

Posting Options



Free and paid.


Google for Jobs




Free and paid.


Ana Enterprise

Starting at $299.00.


Healthcare Source

Paid postings.



Starting at $29.99.



Free and paid.










Are there any free healthcare job posting sites?

See our full list of healthcare job boards.

Are there any good niche sites that I can use to post my medical job adverts?

Yes, we've listed a bunch of them with the specific jobs they're best to hire for. These are some of the best job posting sites for healthcare hiring because they let you focus narrowly on the position you need to fill.

Read our list of healthcare job boards.

Are healthcare job ads more expensive than other fields?

They can be. In general, niche job boards for medical hiring will charge you for posting. Healthcare and medicine is a very competitive industry for hiring, so you may have to pay to advertise some of the more in-demand jobs. That said, there are still plenty of free medical job posting sites to try.

Check out our list of healthcare job boards.

Where can I post my home health aide job ads?

Hire a home health aide quickly with this home health aide job description template.

Are there any free sites to post my home health aide jobs?

Yes. is a great healthcare niche site to post home health aide jobs free. You can also post them to, and other free job posting sites.

Can I post a job for a home health aide on social media and expect results?

It depends on a lot of things, but there's no harm trying. We've written a guide with tips for social media recruiting that should be a big help. Advertising on social media can be especially effective because you can target people by profession.

Where can I post my medical secretary job ads?

Hire a medical secretary fast with this free medical secretary job description.

Are there any places to post my medical secretary job ads for free?

Niche sites for medical secretaries are not free, but you can try posting to, and other sites. You might also try posting your medical secretary jobs to social media sites, and asking employees to help spread the word.

Any suggestions on how I can post my medical secretary job ads effectively?

When you're posting jobs in very competitive hiring markets, you've got to think of your potential applicants as customers that you're advertising to. Focus on what makes your job and your workplace the one they'll want to work for. Minimize requirements and qualifications down to the ones that are actually essential. Don't bore them with a long list of irrelevant bullet points like "Microsoft Office Proficiency."

Where can I post my medical case manager job ads?

Hire a medical case manager with help from this medical case manager job description template.

Where can I post my medical case manager job ads for free?

You can try if you want to post to niche medical job posting sites. There are also general job boards like Snagajob.comJora, and Indeed, and social media sites.

Where can I hire a medical case manager offline?

If online hiring isn't working, you might try putting the word out with your current employees, letting them know that you're hiring, and see if they can use their networks to refer employees. You might also try local universities and see if they have an alumni network you can offer your jobs to.

Where can I post my dietitian job ads?

Hire a dietitian right away with this dietitian job description template.

What is the best site you can recommend to post my registered dietitian job ad?

Try niche job sites like Nutrition Jobs and iHireNutrition. You might want to look for industry forums such as the Dietitian Central forum, and see if you can reach registered dietitians there.

Where can I make a free dietitian job posting?

Where can I post my hospitalist job ads?

Hire a hospitalist fast with help from this hospitalist job description template.

Where can I post my hospitalist job ads for free?

Niche job posting sites for hospitalists tend to be paid, so you may want to try posting to social media and general job boards such as IndeedGlassdoor, and Be sure to alert employees to the opening as well so that you can take advantage of referrals.

Any advice on how to hire hospitalists efficiently?

Hospitalist jobs posting sites can be very competitive right now. Try getting in touch with alumni networks that graduate hospitalists, putting the word out on online forums like, and telling people in your network who work directly with hospitalists about the job. Be sure to emphasize what makes working at your hospital attractive to candidates who may already be employed.

Where can I post my medical assistant job ads?

Hire a medical assistant with this medical assistant job description template.

How can I write an effective medical assistant job post?

The key to all job posts and this is even more important with very competitive hiring markets, is to focus on writing the post from the perspective of the applicant. Why should they work for you? What makes this job better than others? For more advice on this, check out our post on job posting templates.

Where can I post my medical assistant job ads for free?

Check out the big, general job posting sites like IndeedSnagajob.comJora, and Ladders. Also, look to professional forums that medical assistants use, and try posting on Facebook and Twitter as well.

Where can I post my medical secretary job ads?

Hire a medical secretary with this medical secretary job description template.

Do you have any tips on where to hire a medical secretary if job boards aren't working?

Do you have any tips on where to hire a medical secretary if posting sites aren't working? Start by posting to social media sites like Facebook and Twitter. Let all your employees know that you're hiring for this position and ask them for referrals. Consider posting to local newspapers as well.

Where can I post my medical secretary job ad for free?

Despite the competitiveness in healthcare hiring, there are still opportunities to post for free if you look at general job sites like IndeedGoogle for JobsJora, and FlexJobs. Social media is also free if you don't run an ad to promote the job. There are often online community forums you can use as well, such as the AMSPAR website.

Where can I post my occupational therapist job ads?

Hire an occupational therapist with this Occupational Therapist job description template.

Any recommendations on where to post my job advert for an inpatient rehab occupational therapist?

With something so specialized, I'd try niche job sites like and AOTA. They might cost a bit more, but you'll probably save money in the long run by filling your position faster. Of course, it also makes sense to make free job posting for an occupational therapist on sites like Indeed.

How do I write an effective occupational therapist job ad?

Focus almost completely on what your ideal applicant would love about working at your company in the job posting, and keep the requirements focused only on the must-haves. Don't drown applicants in bullet points for every imaginable qualification. Think about what makes your job and your company attractive as an employer and focus on that.

Where can I advertise my post speech pathologist jobs?

Hire a speech pathologist with help from this speech pathologist job description template.

Any advice on how I can make an effective speech pathologist job advert?

What tips do you have on how to make a job posting for a speech pathologist that gets results? Always focus on what about your job, company, location, etc. would make a speech pathologist want to work for you. One way you can do this is to visit Glassdoor and see what speech pathologists are saying in employer reviews of competitors. If you see a common issue they name, and you can offer something better, be sure to put that in your post.

Where can I post a speech pathologist job for free?

Try general job boards like IndeedGlassdoorJoraGoogle for Jobs, and FlexJobs. Also, you can post your jobs on social media for free.

Where can I post my surgical technologist job ads?

Hire a surgical technologist with help from this surgical technologist job description template.

Where can I post my surgical technologist job ads for free?

Facebook, Twitter and other social media are a start. is a medical job post niche site that may work for this position. You might also try big general job boards such as, and Google for Jobs.

Where can I post my radiologist jobs?

Where can I post my radiology job ads for free?

Niche radiologist job posting sites all seem to charge, but you can post jobs to IndeedGoogle for JobsFlexJobsJora, and other sites for free.

Via nrip
John Randles insight:

viện trị mụn's comment, August 2, 2019 12:20 AM
Bệnh viện thẩm mỹ Kangnam uy tín ở Hà Nội với đội ngũ Y Bác Sỹ kinh nghiệm. Công nghệ hiện đại chúng tôi cam kết mang lại cho bạn chất lượng, an toàn và cao cấp ...
Rescooped by John Randle from Social Media and Healthcare!

Pharma Influencers to Follow

Pharma Influencers to Follow | Rohypnol_Adderall_Phentermine |

Hone your Pharma Marketing Skills by Following the Greats

  1.       Vas Narasimhan @VasNarasimhan

As the Chief Executive Officer of Novartis, Vasant Narasimhan holds an inspirational passion for health care that is very easy to spot; he has worked on public health issues with many NGOs in India, Africa, and South America before joining Novartis. There, he served public- and private-sector clients on health care engagements. His powerful views and passionate insights give a fresh energy to the pharma and healthcare industries, and he inspires influencers around the globe with his views on leadership, sustainable policy solutions, and the roles that pharma companies (including Novartis) need to play in giving back to society. Keep up with Vas Narasimhan and his ideas on pricing, access, engaging physicians and patients, and even major global health challenges by following him on Twitter.

Vas Narasimhan

How do you value and pay for a one-time treatment that provides a lifetime of benefits? My thoughts on @CNBC:  @Novartis @cnbcevents

Commentary: Novartis CEO: Gene therapy offers hope of cures in one treatment, but US needs new...

The current global health system treats chronic diseases with a pay-as-you-go model, spreading costs over months and years. It's unprepared to pay for a surge of new, single-treatment therapies with...
92 people are talking about this


  1.       Chris Iafolla @ChrisIafolla

A digital and social media healthcare leader for Marina Maher Communications, Chris Iafolla has amassed an impressive following on Twitter. With a focus on the healthcare industry and integrated communications, this pharma marketing exec has plenty of experience developing global marketing strategies at brand and corporate level for Fortune 11 pharmaceutical companies. In addition, Iafolla has experience in categories like diabetes, oncology, women’s health, men’s health, rare diseases, mental health, and oncology. He’s responsible for the evolution of service and growth at Marina Maher, bringing new and innovative capabilities to its roster of healthcare clients. Stay ahead of emerging trends in the healthcare and pharma industries by accessing powerful take-aways as a follower of Chris Iafolla on Twitter.

Chris Iafolla@ChrisIafolla

Millennials don't care about coordinated care, they want convenient care. Via . @kevinmd

Millennials want convenient care

If a world existed where one could get great convenient accessible care with the same doctor, wouldn’t millennials opt for that?
See Chris Iafolla's other Tweets


  1.       Andrew Grojean @andrewgrojean

Andrew Grojean is the Senior Manager of Innovation for a pharma marketing agency in Kansas City, MO. As a specialist in healthcare marketing, his main focus is developing emerging technologies like artificial intelligence for the pharma industry. Always at the forefront of progress in pharma, Andrew’s expertise with social media marketing has been highlighted on Mashable, CNN, and many healthcare industry publications. In 2015, he was named Medical Marketing and Media’s Young Marketer of the Year and in early 2019, he was the recipient of the SMCKC Trailblazer of the Year award. With an amazing 6,266 followers on Twitter, it’s easy to see that when Grojean has something to say, the pharma marketing industry listens. Follow along with Andrew Grojean on Twitter and gain powerful insight into how to help your highly regulated pharma company use disruptive technologies to achieve its marketing goals.

Andrew Grojean@andrewgrojean

Concerned about how #Facebook’s Clear History tool might affect your brand? >  #pharmamktg #hcsm #socpharm

Facebook’s Clear History Tool: Should Pharma Marketers Be Concerned? | Intouch Solutions

Facebook will soon roll out a new tool called Clear History that would give users the option to disassociate their online activity from their Facebook profiles, essentially erasing their personal...
See Andrew Grojean's other Tweets


  1.       John Baresky @JohnGBaresky

With ample experience in pharma marketing management, pharmacy benefit management, digital strategy, and health services marketing (to name just a few), John Baresky is the king of healthcare marketing leadership success. He leads through collaboration, customer engagement, revenue goal achievement, and future-focused strategy, making him the highly recognized industry guru he’s become today. With almost 4,500 followers on Linkedin and over 2,700 on Twitter, Baresky has accrued a following comprised of software techs, pharma marketers, healthcare strategists, and dozens more. If you’re looking to round out your knowledge base, be sure to follow John Baresky and stay updated on all the most pressing pharma issues as they develop.

John Baresky - Healthcare Marketing Guy@JohnGBaresky

50 Most Influential Clinical Executives - 2019  via @modrnhealthcr

50 Most Influential Clinical Executives - 2019

The 50 Most Influential Clinical Executives program (previously 50 Most Influential Physicians Executives and Leaders) honors physician and nurse leaders working in the healthcare industry who are...
See John Baresky - Healthcare Marketing Guy's other Tweets


  1.       Brad Pendergraph @bradatpharma

Social digital powerhouse Brad Pendergraph has been in the pharma industry since 1991, and has worked with domestic and international markets in the U.S. Just one of his many claims to fame is that he’s developed sales force sizing and structuring tools, automated reporting tools, and has authored procedures and add-ins for the intent of removing low-value work from projects. If that’s not impressive already, Pendergraph also was a consultant to teams that created the Novartis Social Media Guidelines and Standard Operating Procedures. After working in pharma on the industry side for over two decades, he transitioned to agencies, to which he provided data visualization using social digital network data sources, integrations of real-world health care provider data, analyses of social digital influencers, and more. Enjoy his unique wit and clever humor for a fresh alternative on pharma info delivery. Follow Brad on Twitter and find him on Linkedin as well.


#alternativefact Everyone has the capacity, time, resources, and understanding to get the best insurance and health care.

See bradatpharma's other Tweets


  1.       Dave deBronkart @ePatientDave

With an unbelievable 39,000+ followers on Twitter, Dave deBronkart leads the universe when it comes to patient advocacy. As the author of “Let Patients Help: A Patient Engagement Handbook”, he is considered the leading voice of patient centricity today. deBronkart is an international patient engagement activist who brings the biggest issues in pharma to the table with a clear, concise voice mixed in with just enough familiar content to present his ideas in ways that are easy to digest. Dave’s website, e-Patient, showcases his books he has authored, articles in peer-reviewed journals and health-related blogs and publications, as well as books he has co-authored. Browse his vast and impressive collection and be sure to follow Dave deBronkart on Twitter to engage in a continuous feed of valuable information about patient engagement for the pharma world.

Dave deBronkart@ePatientDave

Hey @DrDannySands I'm gonna be trying this at home, and may bring it to our next visit. @AbridgeHQ ... we shall see

Abridge: Record Your Health Care Conversations

Abridge is the easiest way to record, review, and share your health care conversations.You record. Your record.
See Dave deBronkart's other Tweets


  1.       Joan Mikardos @jmikardos

Joan Mikardos is the Senior Director at Sanofi U.S. and is a self-proclaimed digital and social evangelist within healthcare. With an uncanny knack of being able to combine traditional and new media with her experience, she brings a unique perspective in digital innovations for communications in healthcare. She has worked on both the agency and client sides for various industries and has led the media planning for McNeil Consumer Healthcare, piloted a new media mix for the company’s brands with technology testing, and then jumped to pharma in 2007. Mikardos is well-known for her dedication and reliability, and is the recipient of numerous industry awards and accolades. Her profound impact on pharma and its patients fuels her drive to continue to transform as new technologies develop. Be sure to follow Mikardos on Twitter to stay in the loop of healthcare and pharma technology and her progression as a dynamic pharma influencer.

Harvard Business Review

Relationships at work matter 

joan mikardos@jmikardos
See joan mikardos's other Tweets


  1.       Elliott Berger @elliottberger

As the Vice President of Global Marketing and Strategy at Catalent Pharma Solutions, Elliott Berger is an uncontested king of pharma influencers. With more than 4,000 tweets under his belt, he’s a consistent wealth of valuable information for those looking for a solid feed covering all the latest news and developments in the industry. He’s a founding board member of the Catalent Applied Drug Delivery Institute, which was established to improve patient outcomes through academic and industry collaboration. Previously, he was Vice President of Marketing for the Innovation Group at Johnson & Johnson and was responsible for introducing new product launches. He also was Global Group Product Director for the company and led marketing and media innovation and digital strategy for Johnson & Johnson. Having plenty of experience leading emerging markets’ growth strategies, he specializes in creative and energetic global marketing, strategy, product development, and customer experience management. If you’re searching for a consistent source of influential pharma news, ideas, and tips, be sure to follow Elliott Berger on Twitter and on Linkedin.

CHEManager International@CHEManager_EU

@elliottberger of @CatalentPharma commenting on challenges caused by M&A and role of small players vs. Big Pharma in molecule development  #pharma #Mergers #clinicaltrials #medicalresearch

See CHEManager International's other Tweets


  1.       Eileen O’Brien @EileenOBrien

With more than 20 years of digital marketing experience in healthcare across a wide variety of therapeutic areas, Eileen O’Brien brings a seasoned, yet fresh, voice to pharma issues. She has focused her talents and expertise on social media since 2010 and has supported the launches and management of branded, corporate, and disease awareness social channels for dozens of medical device and biopharmaceutical clients. As a dynamic pharma influencer, O’Brien has collaborated on strategy, content creation, social media policies and processes, paid media, and building influencer relationships. Eileen O’Brien is well-known in the pharma world as a leader who guides clients to engage in innovative and compliant ways, thanks to her profound knowledge of the FDA and FTC social media regulations. In addition, she founded and moderated the #SocPharm Twitter chat on pharma marketing and social media. Need another reason to follow Eileen O’Brien? She has also been named as one of the Top 50 Most Influential Healthcare Tweeters. Follow Eileen O’Brien now to guarantee that you always have information from the voice of a top authority in pharma at your fingertips.

Eileen O'Brien@EileenOBrien

Fascinating! Merck tests temperature-controlled drug delivery by drone in remote locations 

With test, Merck takes temperature-controlled drug delivery by drone from remote idea to remote...

Drugmakers have speculated about delivering temperature-sensitive vaccines and drugs to remote locations using drones. Now, Merck & Co. is testing the method.
See Eileen O'Brien's other Tweets


  1.   Alexandra Fulford @pharmaguapa

Alexandra Fulford is a digital and social media strategy expert who specializes in the pharmaceutical industry. From social media processes to strategy and implementation, her expertise shines across several sub-areas of the pharma industry, and she is also a strong proponent of patient advocacy. In addition, Fulford plays an active role as a Hashimoto’s patient, where she shares support and resources with other patients. She speaks fluent French, Spanish, and German, in addition to basic Mandarin. If you’re interested in cross-cultural pharma topics, she’s your gal to follow. Fulford has extensive experience working with pharma companies including Astra Zeneca, Novo Nordisk, Roche, Novartis, Merck Serono, Sanofi, and others. Her projects have included developing and running digital and social media training programs and workshops, developing cross-functional local-to-global implementation processes and strategies, and more; her passion lies with pharmaceutical digital strategy and marketing. Specifically, she is focused on how the industry can use social media and new digital technologies in order to positively impact patients’ lives. Follow Alexandra Fulford and her blog, and be sure to become a follower of hers on Twitter.

Alexandra Fulford@pharmaguapa

Not overly surprised RT @richmeyer: Only 34% of physicians feel that pharma websites are trustworthy 
#pharma #hcmktg #digitalhealth #MMMNews #pharmaforum #pharmatimes #pharmaexec #doctors20 #hcsmeu #hcsm #pharma

Only 34% of physicians feel that pharma websites are trustworthy

KEY TAKEAWAY: A survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy. Even fewer (barely a quarter of the 2,784 doctors survey…
See Alexandra Fulford's other Tweets


Still interested in advancing your skillset in this high-powered, quickly changing industry? Attendingpharma marketing conferences is one of the best ways to keep up with and soak in all the latest news and advancements in the industry on a consistent basis. They usually fill up quickly, so be sure to secure your spot as soon as possible.

Via nrip
John Randles insight:

Rescooped by John Randle from Social Media and Healthcare!

What is healthcare PR and how does it work?

What is healthcare PR and how does it work? | Rohypnol_Adderall_Phentermine |

Many healthcare businesses hire a PR team either in-house or from an agency to act as their voice out in the world. Public relations teams are specifically hired to use various marketing strategies, both traditional and digital, to get your company out there and into the eyes of the media.

As the world of journalism evolves, fewer reporters now even make it two steps out of the office to source and write stories. The New Yorker claimsthat much of this is down to Google Search, Facebook and BuzzFeed. 

This now means that PR companies cannot simply send mention requests to the media. Teams have to work to build reputable relationships with both newspaper titles, individual journalists and social media outlets to ensure that news coming out of your business is read by the wider world. 

Yet sometimes, even this isn’t enough. PR companies have adapted over the years to learn exactly how to use other marketing methods, such as social media and blogs, as a much more tactical way of reaching a wider audience. 

As with everything, the modern era has flipped the world of public relations on its head. With that in mind, we’ve created this guide to tell you exactly how healthcare PR teams work.


Every time a healthcare PR company starts a new campaign, the team has to consider what they would like to get out of it. For many, objectives will centre around increasing brand awareness, or boosting sales. 

By telling your marketing company exactly what you’d like to achieve, ie a 10% boost in Facebook engagement over 8 weeks, you’re giving them something to strive towards. 

Setting goals has a range of benefits, from keeping the team accountable to making sure your business continues to propel forwards.

Make sure you know the audience you want to target, and keep it realistic. Chances are that your first campaign won’t make huge news, but will be enough to get your business’ name out there and secure a foot in the door.


If there’s anything you should know about marketing in 2019, it’s that content is king. However, this can’t just be any old article, photo gallery or video thrown together in ten minutes, you need to make sure that every piece of content associated with your brand is of top quality.

For a potential customer to stay around, they need to be shown that relevant information comes out of their search queries from the word go.

After all, content helps with link building. Creating content people actually want to read and share will get your name out there.

PR teams have much more time than you to be able to perfect said content, which is why they are so helpful to have around. Content marketing helps to build brand awareness in a way that is already helping the customer - which is perfect for building those crucial workplace relationships.

The team could look at hosting podcast interviews with other healthcare experts, writing ‘how to’ guides, or even creating infographics to help promote your business.

Industry specific publications

Having a team that will get your business’ name featured in industry specific publications is invaluable. After all, it’s more about quality than quantity. Many really specific healthcare publications may not have the readership numbers you’d ideally want, but will have the readership interests you want more.

This puts you right at the centre of attention of the people that really are interested and care about what you have to say.

According to Digital Authority, simply conducting a Google search could help you to find the industry related publications that you would like to reach the most.

Having a browse of different publications will make it really apparent to you as to which ones you’d like to be published in the most, so that you can then explore means of getting in touch and offering content. 

Rise of influencers

Social media has changed the game when it comes to marketing and PR, especially when it comes to influencers. Over the last 5 years, the world has seen a massive rise in the amount of people creating personal brands on platforms such as Instagram to make money.

And now, as young people grow up with these figures, they’re becoming the most effective way to market products.

Reaching out to influencers to promote your service or product will get you instant access to a target audience that you may have been trying to reach for a long time, but so far haven’t received any luck with.

After all, how many young people read newspapers nowadays? By becoming part of the community of young people, your brand will reach a whole new level thanks to the sheer power of sharing on social media.

Customer service

To make sure you’ve providing the ultimate service to the public, you should ensure that all of your staff are trained in customer service.

Treating your customers well and always putting them first is a great way to boost your business, and should never be undervalued, especially in the healthcare industry.

Training every staff member in basic customer service is the best course of action, according to Healthcare Weekly. Having a behavioural policy in place is a great way to ensure your business’ relationship with the public remains steady, and will help to build a great reputation.

Making sure to reply to every comment and review and pick up every call, good or bad, will put you in good stead and show you really care about the service you are providing.

The bottom line

Healthcare PR is all about reaching out to as many potential clients as possible, and the way we do this is now changing. 

To ensure your business is ever-growing, it’s time to start getting heavily involved with social media and caring about the online reputation of your business.

It’s now very well known that your online presence is very much your second shop front, so make sure to look after it and in turn, it will look after you

Via nrip
John Randles insight:

Rescooped by John Randle from Social Media and Healthcare!

The Legalities Behind HIPAA and Social Media -

The Legalities Behind HIPAA and Social Media - | Rohypnol_Adderall_Phentermine |

A well-executed social media campaign can be extremely beneficial to a medical aesthetics practice. Millions of businesses use social media channels—such as Twitter, Facebook and Instagram—to increase their brand awareness, and successful social media campaigns can help build strong bonds between practices and their patients.

Unfortunately, medical aesthetic practices and medical spas are particularly susceptible to certain types of social media violations that can attract the attention of the federal government, and investigators will not care whether or not you were aware of these transgressions. You must educate yourself about what you can and can’t post on social media channels to stay on the right side of health care privacy laws.

Understanding Your Identity

It’s important that medical aesthetic and medical spa physicians, owners and operators understand that these practices are, in fact, medical institutions—unorthodox medical institutions, certainly, but medical institutions nonetheless. However, they exist in an unusual market. The services they offer are elective, so they typically market themselves in ways that traditional health care outlets do not. They often present their services as commodities, in much the same way as outlets such as traditional spas and salons do. And because the medical aesthetics market is expanding, there is a great deal of competition for a prospective client’s attention, so marketing campaigns need to be cost-efficient and effective.

This is why many medical aesthetic practices and medical spas turn to social media to help publicize their businesses. However, it is shockingly easy for such a practice to expose itself to patient privacy issues with even the most harmless-seeming social media activity.

An Introduction to HIPAA

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a piece of legislation that regulates the many ways in which the business of health care is conducted in the United States. Since its adoption, however, it has become virtually synonymous with the issue of patient privacy. HIPAA’s Privacy Rule prohibits medical institutions from sharing protected health information, which it defines as anything that can be used to identify a patient. This includes any information at all that could possibly reveal the identity of the patient—his or her e-mail address, street address, name, birth date, Social Security number, etc. All this must be kept completely confidential.

If a medical institution is found to have violated HIPAA, it may be subject to very substantial fines—sometimes hundreds of thousands of dollars per violation. Additionally, many states enforce even stricter patient privacy statutes, so medical institutions must go to great lengths to ensure that absolute patient privacy is observed at all times.

See No Evil

There are three major ways that medical aesthetic facilities and medical spas often violate patient privacy laws on social media without even being aware of it.

1. Publicly reaching out to a patient. If you are connected with clients via a social media channel, such as Facebook or Twitter, it might seem like a good idea to reach out to them after a visit to publicly thank them for coming in. Ideally, this could build a relationship with these clients and entice their friends to follow suit. Unfortunately, this seemingly innocuous act may constitute a violation of HIPAA (and possibly a gaggle of state laws), because you’re revealing that person is one of your patients.

You can still thank your patients via social media; however, you just need to be very careful about how you go about doing it. Consider reaching out to your patients using the private messaging feature of whichever social media platform you are using. You will not be able to reach your client’s friends, but you’ll still strengthen your relationship with your client. However, as any number of disgraced celebrities will tell you, it’s very easy to post something to the public that you intended to keep private. Use extreme caution if you decide you want to attempt this.

Also, if you’re starting a Facebook campaign, establish a fan page rather than a standard user page. That way, your facility’s followers won’t be visible to users.

2. Publicly responding to a positive comment from a patient. Let’s say that one of your clients posts the following on your practice’s Facebook wall: “Had a great Botox treatment here today!” You may be inclined to post a response, such as: “Thanks! We hope to see you again soon!” However, it is important to understand that even this can represent a breach of a patient’s privacy, since you’re confirming that your practice provided the customer with treatment.

This is an emerging legal issue that has yet to be put to the test by litigation, and it could be argued that, by publicly posting that message, the patient is tacitly waiving his or her HIPAA protection. Unfortunately, HIPAA and other state-based privacy laws are very strict, so it’s probably not a good idea to test them.

You can attempt to avoid falling into this trap by stating on your social media channels that, although you appreciate all comments, the best way to deliver them is via e-mail or to call the practice directly. If you do this, you can avoid appearing unappreciative and reduce your potential exposure to patient privacy violations. Alternatively, you can try to draft a form that acknowledges that a patient who signs it wishes to waive his or her HIPAA protection for social media; however, this form would need to be very complex in order to stand up to legal scrutiny.

3. Responding to negative reviews. Yelp is a social media service that allows users to rate the experiences they have with businesses. As of the fourth quarter of 2015, more than 86 million unique visitors per month use mobile devices and 75 million unique visitors per month use desktop computers to refer to Yelp’s more than 95 million user-generated reviews, so make no mistake: This service is immensely powerful. The success or failure of businesses can be determined by their Yelp reviews alone.

This can empower ordinary people and, ideally, lead businesses to provide exceptional service to everyone. Yelp even encourages the businesses that are critiqued to become part of conversation, allowing owners and operators to respond to reviews and engage with users.

Unfortunately, Yelp’s enforcement of its user content guidelines is spotty, so it can have a dark side for businesses. Some reviews are unfair, made by people who have ridiculous expectations or axes to grind. Additionally, some Yelp users post negative reviews if they aren’t allowed to pay the prices they want to pay for products and services, regardless of whether those prices are reasonable. And those negative reviews can impact prospective customers—even if a business has a preponderance of four- and five-star reviews, readers are often compelled to peruse the handful of one-star reviews for entertainment purposes or to familiarize themselves with the worst-case scenarios.

Most businesses have recourse for dealing with problematic Yelp reviews—they can openly engage critical users using the service and attempt to demonstrate that they’ve done nothing wrong. The owners and operators of medical aesthetic practices, however, absolutely cannot respond to these posts, because if they do, they could identify unhappy users as patients, thereby violating patient privacy statutes.

The best way for medical spas to combat bad Yelp reviews—the only way, really—is to encourage satisfied customers to post positive reviews. Unfortunately, this means that you’re essentially asking customers to work to promote your business for free, but there is little else that can be done to address the situation without violating patient privacy laws.

Given the importance of Yelp and the lack of a level playing field regarding its reviews, the owners and operators of medical aesthetic facilities may be tempted to engage in what is known as “astroturfing”—using employees or associates to post fake positive reviews in order to bolster ratings. However, they must resist that urge, as astroturfing can be interpreted as consumer fraud. New York state regulators recently issued enormous fines to several facilities for astroturfing.

The Final Word

Social media can be a valuable tool in the promotion of a medical aesthetic practice, but its use can also be fraught with peril. Owners and operators of these practices should make sure that everyone involved in their social media campaigns—as few people as possible, ideally—understands that it is critically important that patient privacy be respected at all times. Few practices can survive the penalties associated with these violations, so they must be avoided at all costs.

Via nrip
John Randles insight:

Rescooped by John Randle from Social Media and Healthcare!

Doctors and Social Media: A Response by Daniel Sokol •

Doctors and Social Media: A Response by Daniel Sokol • | Rohypnol_Adderall_Phentermine |

On June 10th, 2019, Stat published a short article of mine entitled ‘Doctors: use social media with restraint’.  Within hours, criticisms flooded in.

Shortly before the Stat publication, I had been invited to deliver a lecture on Sir William Osler.  I took this opportunity to re-read Osler’s essays and came to the conclusion that, were he magically revived, Osler would be horrified by the exhibitionism, braggadocio and inter-specialty mud-slinging of some doctors on Twitter.

In the Stat piece, I described the ‘descent [of doctors] onto the bustling crowds of social media’ and the fact that ‘doctors, who hitherto got things off their chests in private, now bellow their discontent to the world.’  I suggested that, as well as benefits, there may be risks associated with this and that doctors on social media ‘must ask themselves whether the benefits of this candor outweigh the possible harms to their own reputation and to the image of the profession as a whole.’

The response from the medical community was immediate.

Some resorted to insults, saying “eff this” and calling me an idiot.

Some misread the article and assumed I was calling for a total ban on social media for doctors.  The title of the piece was accurate: ‘use social media with restraint’.  Social media can be a force for good.  Doctors can correct falsehoods and advocate for change.  They can shed light on the practise of medicine, flaws in the system, and practical implications of policies.  They can reach people that do not read articles in newspapers or journals.  They can direct people to reliable sources of information and engage them in public health discussions. They can create professional networks, support each other and inspire others.



Some doctors questioned whether I was qualified to make such comments as a non-doctor: “the best part is that the author is – wait for it – a lawyer”.  I am not a medical doctor but I have studied doctors and bioethics for many years, taught ethics in medical schools and hospitals, and then sued and defended doctors (and medical students) for many more. In any event, I fail to see why only a doctor can opine on the appropriate use of social media by doctors.

Some assumed that I believed doctors who suffer from mental health problems should just ‘stay silent’.  Nothing could be further from the truth: they should seek help, like anyone else, but whether they should tell the world on Twitter about their drug addiction, depression, or any other condition is more contentious.

Dr. Dana Corriel, in a recent blog post on this website, commented:




I do not share her optimism.  My own experience is that there are many doctors in the Twittersphere – however academically gifted they may be – who use Twitter in a way that does the profession and their reputation no favours.  Only today one doctor tweeted: “So much negativity toward interns today on #SoMeDocs”.  Surely such negativity can be harmful to these new doctors, and to the public’s perception of them.

The danger of Twitter’s informality is the gradual, imperceptible erosion of one’s social filter. I doubt the doctors who said “eff this” and “idiot” would have spoken in this way in a conference.  The consequences of an eroded social filter can be serious for doctors, lawyers, pilots and other such professions, and no doubt some do get into trouble for ill-judged posts or tweets.


The #danger of Twitter’s informality is the gradual, imperceptible erosion of one’s social filter. I doubt the doctors who said “eff this” and “idiot” would have spoken in this way in a #conference.CLICK TO TWEET


The Stat article was not written out of hate or contempt for the medical profession but out of a profound admiration for it. Some doctors wondered why doctors should be held to a different standard to anyone else.  After all, they observed, doctors are human. In ‘Tough Choices: Stories from the Front Line of Medical Ethics’, I asked whether being a doctor was ‘just a job’.  My answer:

Being a doctor is not ‘just a job’, or at least it should not be.  It possesses a moral dimension not found in nearly all other jobs.  Hence why there is no Professor in Baking Ethics, or Painting and Decorating Ethics, or Hairdressing Ethics, and why [Richard] Selzer was so incensed when he saw the medical graduates making light of the [Hippocratic] oath.  In the Hippocratic oath, the doctors swore by ‘Apollo, Asclepius, Hygeia, Panacea and by all the gods and goddesses’.  In the secular version, doctors ‘solemnly’ pledge.  The purpose?  To acknowledge the privilege, importance and dignity of treating a fellow human being in need.’



In the public sphere that is social media, doctors cannot conduct themselves in the same manner as anyone else.  This is because they are doctors.  They must act with dignity and respect and avoid damaging the hard-earned reputation of the medical profession.  It may be common sense but, as Voltaire allegedly said, ‘common sense is not so common’. The need for medical associations and regulators to issue guidance on doctors’ use of social media also suggests that the matter is not self-evident.

Via nrip
John Randles insight:

Elizabeth R Goff's curator insight, August 5, 2019 3:21 AM
Sociallyin has dedicated team to create and execute unique social media strategy for YOUR BRAND. Call today at (205) 547-0514 and start building brand awareness.
betterhealthstorepharmacy's curator insight, November 22, 2:30 AM

Rescooped by John Randle from Social Media and Healthcare!

The perfect digital marketing strategy for doctors

The perfect digital marketing strategy for doctors | Rohypnol_Adderall_Phentermine |

Advertising and marketing for your medical skill and practice are a very difficult, confusing and let’s admit it a complicated task. From one side you have ethics, rules, and regulations and on the other side, you have all the misconceptions and wrong medical information that is spreading everywhere across the web.

I believe that it’s the care provider role now to be more present online and to assume their responsibilities as the trusted healthcare information source on the internet!  This is how they can save more patients and fulfill their mission in this new information era.

I would rather say that doctors, surgeons, and care providers should consider this as an opportunity to reach more patients and improve their awareness about diseases and health issues!

To help you canalize your effort and prioritize your investment in term of digital marketing, I grouped 9 gradual marketing strategies that you should explore to boost your online reach and optimize your marketing


1- A personal brand:

Personal branding for individual doctors is a useful and effective extension of the differentiating brand message of a medical practice or organization. It is a means to control and direct what is unique and relevant about who you are, and thus guide how the audience perceives your professional reputation.
In addition, personal branding can…

Spotlight distinctive strengths and capabilities;
Establish credentials and credibility;
Inspire champions and influencers;
Extend visibility and public awareness;
Increase patient demand and allegiance;
Engender stronger patient compliance;
Increase professional referral confidence and frequency;
Enhance personal and professional satisfaction.

Imagine you buying a stethoscope, would you rather choose a Littmann or cheaply made in China? Which kind of doctor do you want to be? Give your practice the right image!

Get in touch now so I can brand you!

 2- Well-designed medical website:

Today more than ever, potential patients are searching on the web for local physicians and healthcare services. 90% of patients start their doctor selection by an online search, and guess what happens when they don’t find you, they will visit the one that they found!

Improving your patient’s experience on your website will significantly increase patient leads and retention.

Your website design should have customized features, fast page speed, be mobile friendly, and interactive.

Most searches are done via mobile or tablet devices, so having a fully responsive medical website design is crucial.

Make sure your website design includes flexible images and website structures that allow them to navigate in different pages with ease.

The practice website should be built for all platforms, so you capture the maximum number of website visitors and not just limited to desktop searches.

Page speed can be the #1 reason for a high bounce rate for your medical website as people attention span is dropping and the voice search is gaining momentum.

Your website also is your first touch point with the patient, if it’s slow and difficult to navigate it will give a first negative experience that will affect his selection decision.

A negative experience makes users more likely to leave your website to go to a better one. It is critical to evaluate and put a plan together to improve website page speed to lower bounce rates and increase lead conversion.

Be very clear on the services and procedures you offer on your home pages so the patient gets straight to what he is looking for, as your credential and certifications are crucial for sure but at a later stage!

When patients are visiting your practice website, they should find all your services and treatments easily if your medical practice offers a wide variety of services down select to the main procedures and services that you want to feature.

When deciding on what treatments to promote, think of your ideal audience, key differentiators, and high revenue procedures.

Lead forms improve website conversion rates and drive new leads for medical or dental practice.

Your medical website needs to be built with proper medical SEO and keywords, so it drives free organic traffic with a long-term return.

To stay competitive and show up in search results, your website design needs to have all the essential keywords and proper SEO structure.

A top performing website will have a solid SEO and keywords at the foundation of the website design.

A medical SEO expert will spend their time building out each page of your practice website and do competitive keyword research to make sure your site is on top in local search results.


Check my medical website offers now!


3- Social media marketing for medical practice

Some doctors are social media superstars. We’ve all seen them: they may host television shows or serve as frequent commentators on healthcare matters, making them a go-to source as a social media influencer. Some even use YouTube or Instagram to showcase procedures that fascinate the general public (but we can’t all be Dr. Pimple Popper).

For the rest of us, social media for doctors can be a bit of a mystery. You may just post occasionally on your platform of choice and hope for the best, or you may not have a social media presence at all. There are all sorts of misconceptions out there about the importance of social media for doctors and how it should be used, so let’s clear a few things up.

In a perfect world doctors do a wonderful job and their work will speak for them, but the healthcare market is in a constant change, an missing up on being out there to talk about yourself, some other people with good social media reach may be there to talk about you in the wrong way! So, the only way for the good to overshine the bad, you need to have a consistent online presence to talk about your services and preserve your reputation.

I want to highlight here a very important fact about boosting your social media posts!

Facebook offers some really useful tools as part of their business feature, allowing you to spend money to boost or promote a post so it reaches a wider target audience in your area.

It seems easy enough, in theory, and the button is built into the Facebook platform. In practice, though, you miss out when you use this feature without any planning in advance. Facebook advertising can reach a wide range of people in your area who may be searching for your specialty. It doesn’t just go out to friends and fans, but to “lookalike audiences” that may be interested in your practice because they’re similar to those who already like it.

Or, your ads can reach the wrong people at the wrong time, people located nearby but with zero interest in your services. It’s wasted money and wasted time,  and could even turn some people away. Social media for doctors requires strategy, which may mean hiring somebody to do the job for you.


As a summary social media marketing for medical practices must be:

  • Consistent and organized
  • Optimized properly
  • Interactive
  • Regular Posting
  • Contain unique images and content for your practice
  • Create consistent brand continuity
  • Share content that drives patients to your website
  • Plan your paid campaign to optimize your invested money


You get in touch today, so I can help you with your social media campaigns!

4- Local listing for your practice:


Local business listings have a significant impact on local SEO as part of your overall digital marketing strategy.

Your business listings are the business contact information that displays when patients search for you online in other websites, directories and review boards. It’s important to claim, verify, and optimize your business listings across all platforms. (Read more on how to list your practice with google)

The more directories and reviews sites that contain the same business information gives Google additional confidence to return your information over a competitor’s practice.

Popular business listings platforms are Google, Yelp, and Facebook, but there are multiple smaller listing sites that are important to your reputation.

Google indexes all the listing sites to better collect the information for your medical or dental practice, and uniform listings will ensure higher local search engine optimization.

After your business listings are claimed and updated, it is essential to continually monitor them for duplicated or errors that can arise.


5- Medical content strategy for doctors:

Creating healthcare marketing content for your blog, website and online presence require more than quantity as 9 out of 10 good content may not be driving any result. You also need measures of quality, credibility, and engagement in the formula to:

  • Attract and retain the target audience
  • Enhance SEO and results in good ranking
  • Establish and grow relationships
  • Inspire digital influencers
  • Present content worth sharing
  • Stay top-of-mind with prospective patients


6- Email marketing – Streamline New Patient Communication

Stay in front of your patients and website visitors with email marketing! Email as part of your medical marketing strategy is a great way to retarget patients or reach new patients that have expressed interest in a procedure or treatment.

Utilize email marketing to create touch points with your practice website visitors and share new promotions, specials, blog posts, and the latest practice news. Grow your practice patient email list by encouraging website visitors to sign up for a newsletter.

A newsletter will help you share monthly content about your medical practice and keep your practice in front of mind for patients.


7- Reviews Generation

Patient reviews are one of the top 3 most important local SEO factors when it comes to local search rankings. Studies have shown that 68% of potential patients form an opinion about your medical practice and it’s physicians with as little as five reviews.

What does this mean? Patient reviews are an essential way to convert potential patients and a huge reflection of your medical practice reputation.

When it comes to medical marketing strategies generating positive patient reviews needs to be at the top of the list!

The best healthcare marketing agencies will work with your team to generate positive, HIPAA compliant patient reviews and streamline the process.


9- Before & After for Cosmetic & Aesthetics Procedures

Sharing high quality before and after pictures of actual patient results can be one of the single most important medical marketing strategies, a practice that provides aesthetics services can do.

medical marketing agency before and after-2

When it comes to cosmetic surgery and aesthetic marketing before and after photos are an absolute must in the healthcare marketing strategy.

Develop a large before and after gallery showcasing multiple examples of successful patient’s before and after for various surgical procedures and age ranges.

If your medical specialty is not cosmetic based, consider working with a patient that is willing to share their treatment journey as a case study for your practice.

Many potential patients are continually seeking the best treatments for medical conditions and improving their quality of life.

Sharing successful patient stories and educating the online visitors of your experience and expertise will turn online visitors into real patients.

This can be a highly successful part of your medical marketing strategy if done correctly.


10- Physician Liaison Marketing Program

Physician referrals can be the lifeline of medical practice, so developing a physician outreach-marketing program is essential for sustaining strong doctor referral relationships.

A successful healthcare marketing strategy will center efforts on expanding your healthcare network and increasing patient growth.

Physician liaison marketing is hiring a representative for your practice to meet with local referring doctors and medical practices to increase patient referrals for the practice.

As the physician relations representative, they extend the bridge of communication between referring doctors and medical practice.

Physician liaison marketing results in a significant increase in patient referrals and overall practice growth.

Physician liaison marketing is especially an excellent fit for surgeons and specialty medical practices because their patient base is majority referrals from general practitioners.

Other medical and dental practices can significantly benefit from having a physician relations manager to help grow their healthcare network and meet with local physicians.

Via nrip
John Randles insight:

No comment yet.
Rescooped by John Randle from Social Media and Healthcare!

Social Media Marketing: What Do Prospective Patients Want to See? - 

Social Media Marketing: What Do Prospective Patients Want to See? -  | Rohypnol_Adderall_Phentermine |


Presently, access to platforms like Instagram, Facebook, Twitter, or Google+ is near ubiquitous, providing an audience of almost 3 billion people. Society is dramatically changing, which marks the evolution of marketing strategies by plastic surgeons and aesthetic doctors alike. This unknown territory provides excellent opportunities, but many pitfalls as well, still leading to uncertainty in the most effective manner to promote ones practice/services.


We designed a social experiment using Instagram to give guidance for efficient self-promoting.


An Instagram account called "doctor.aesthetics" was created. Content was produced and categorized in four groups: Aesthetics, Private Life, Disease, and Science. No bots or other Instagram-based promotion were utilized. Every post was evaluated regarding likes, comments, clicks, new followers, impressions, and savings.


After 5 months and 37 posts, 10.5k people followed the account. Scientific posts were excluded from the analysis due to a low response rate. A significantly enhanced number of likes for private postings was found. Additionally, private posts led to most clicks and new followers, while aesthetic posts were saved by most people.


To benefit the most from social media advertising, it is required to give insight into private life. While aesthetic and disease postings showed similar response rate, scientific posts fail in attracting people.

Via nrip
John Randles insight:

Rescooped by John Randle from Social Media and Healthcare!

Health regulator in public consultation to revamp patient engagement |

Health regulator in public consultation to revamp patient engagement | | Rohypnol_Adderall_Phentermine |

In a document launching the consultation on how to best engage patients and the public, the MHRA stated: "The responses will help inform the MHRA’s future engagement with patients and the public."

The move is aimed at helping the MHRA "adopt a more systematic approach to listening to and involving patients" and ensure "that the patient voice is more clearly heard when safety issues, concerning medicines or medical devices, are identified and in the licensing of new medicines".

In addition, it will look at how patients and the public would like the MHRA to communicate with them, as well as how they can raise concerns with the regulator.


Launching today! Take part in our consultation and let us know how we can best engage with patients and the public  #PatientEngagement #PublicEngagement

57 people are talking about this

Patients, healthcare professionals, carers and patient group representatives are the target audiences of the new consultation, which closes on Monday 7 October 2019.

The MHRA is planning to do more to "communicate about who we are and the results of our work," as part of its aim to "increase public awareness and understanding of the work that we do", according to the consultation document.

Digital options

Currently, the regulator relies on its website, media coverage and social media for the bulk of its communication with patients and the public. 

Direct engagement is through public meetings of the MHRA board, as well as the regulator attending conferences and events, and via the MHRA’s Patient Group Consultative Forum which has more than 100 members.

In the future, the MHRA is considering doing more digitally led comms, depending on the outcome of the consultation. These could range from regular email bulletins/infographics, webcasts of relevant public meetings, and YouTube videos explaining the agency’s work, to podcasts explaining specific aspects of its work.

"We want to do more to involve patients and the public in our work, including early in the regulatory decision-making process," the consultation document states.

Dr Ian Hudson, chief executive, MHRA, said: "It is important that the MHRA continues to evaluate and improve how we can best communicate and engage with patients and the public."

And Rachel Bosworth, director of communications, MHRA, commented: "We recognise the need for a step-change in our approach to engaging with and involving patients in the MHRA’s work."

She added: "The responses to the consultation will inform this work and help us to identify what our priorities should be for patient engagement and involvement in the future."

Via nrip
John Randles insight:

No comment yet.
Rescooped by John Randle from Social Media and Healthcare!

How to Do Social Media the Right Way: Dental Edition

How to Do Social Media the Right Way: Dental Edition | Rohypnol_Adderall_Phentermine |

How strong is your dental practice’s social media game? Would you give yourself an A – or are you just scraping by with a passing grade?

Regardless of your answer, there’s probably room for improvement. Even if you’re on top of things, you might be missing opportunities to make the most of your Facebook, Twitter, LinkedIn and Instagram accounts.

It’s not enough to set up accounts and write an occasional Facebook update or Tweet. Your patients’ perception of you is directly impacted by what you do on social media. That means engaging with your audience regularly and providing them with the kind of useful information they need.

In this guide, we’ll talk about why it’s important to up your social media game and give you advice about how to do it. Then, we’ll share some of our best, most engaging social media ideas for dental practices.

Which Social Media Sites to Use (and How to Use Them)

Let’s start by talking about why social media should be part of your dental marketing strategy and which sites you should be using.

Social media marketing can do two important things:

  • It can help you attract new patients; and
  • It can help you build loyalty among your existing patients.

It costs far more to attract a new patient than it does to keep an existing one. So, it makes sense to focus on marketing strategies that will help you show your patients that you care about them and want to engage with them online.

There are lots of social media sites to choose from, but there are four we recommend you use to grow your dental practice.

  • Facebook has 2.23 billion active monthly users. It’s still the largest social media site. In fact, it’s the third most-visited website in the world. It’s ideal for marketing because you can post written, visual, and video content in any combination – and without the character limitations that exist on other social media sites.
  • Twitter is smaller with just 326 million monthly users. It’s best for sending out links to longer content and making quick contact.
  • LinkedIn is mostly for business-to-business marketing. It has 590 million active monthly users. It’s best for long-form content, connecting with local businesses, and soliciting referrals.
  • Instagram is by far the fastest-growing social media site. It has more than a billion monthly users, more than 500 million of whom log in daily.

Here are four weekly activities to help you grow your social media following and solidify your marketing strategy.

#1: Maintain A Regular Presence

The first step is to designate a point person to manage your social media activity. You’ll need to provide guidance about the types of content to post and what you expect in terms of the tone of your posts.

Keep in mind that consumers expect quick responses on social media. According to Sprout Social, 45% of consumers prefer to get customer service on social media over other forms of contact. They expect responses quickly, too. 80% expect a response in less than 24 hours and 50% of consumers say they’d switch brands if they got an unsatisfactory response to a social media inquiry.

You can start by sharing your blog posts. If you don’t have a blog, we would highly encourage you to start one.

Regarding the content itself:

  • Actively engage with your audience. Engage with your audience regularly. You'll want to reply to everyone and like their comments and mentions when appropriate. People will appreciate it if you thank them.
  • Tweet content that is interesting and relevant to patients. This includes content that may not directly relate to your dental practice but may be related to oral health in general.
  • Keep your posts on LinkedIn more on the professional side. Remember, LinkedIn is a business/professional site. You will want to post your blog posts here but save the cute memes and videos for Facebook or Instagram.
  • Create social media content that elicits engagement. Over time, you’ll get a knack for what works and what doesn’t.
  • Provide links to your website and/or Facebook page. Cross-marketing between Facebook, Twitter and LinkedIn will help you grow followers in each of these venues.
  • Post content that is helpful and informative. Check out the profiles of your competitors and other dentists in general. Your followers will appreciate it when you share actionable content.
  • Post information about staff accomplishments. If one of your dental hygienists achieves a new certification, create a post congratulating them.
  • Post real life content. Post pictures of your employees or holiday decorations. If one of your staff is getting married, you can post about that as well.
  • Especially on Facebook and Twitter, make some of your content lively and fun. You want to show your audience that dentists and their employees are real people too.
  • Monitor your newsfeeds for stories that relate to the field of dentistry. It’s good to have a mix of posts about dentistry, including things that are informative, funny or heartwarming.
  • Establish your unique personality. You want your audience to relate to you. Maintain a consistent voice and don’t be afraid to let your personality shine through.

Ultimately, the content you post reflects directly on you and your practice.

#2: Utilize Social Media Advocacy

Social media advocacy means getting your whole team in on the action. It’s best to encourage your team to get involved by liking and commenting on your posts and sharing them with their followers. While you may only have 2,000 followers on social media, when you combine that with a staff of 10 you will instantly expand your presence by an order of magnitude.

Here are some pointers for creating staff guidelines for social media advocacy. We got these from IBM’s crowd-sourced guidelines.

  • You are personally responsible for what you publish.
  • Know the business conduct guidelines.
  • Don’t disclose proprietary information.
  • Don’t cite clients and partners without permission.
  • Respect your audience.
  • Respect others’ opinions.
  • Add value.

It’s important to have a policy that requires employees to check in with you or your point person before responding to any negative comments or complaints.

#3: Plan Your Posts Ahead of Time

The things you post – meaning, the content you create – should be planned ahead of time. You won’t be able to plan everything. You’ll need to respond to patient comments or questions as they occur.

We strongly recommend planning your activity with your point person. You can review the content together, evaluate the mix of material, and come up with a schedule that’s ideal for helping you reach your marketing goals.

Planning your delivery could involve using a tool such as Hootsuite. This is a tool that lets you create content to be posted on the social media networks at some future time and date. This allows your content manager to pre-load the content and have it show up on schedule, freeing them up during the day from this task (when they may be busy with other duties). Of course, they’ll still need to monitor comments and mentions throughout the day.

It’s also important to know the best times of day to post content. According to Sprout Social, here are the best times to post:

  • For Facebook, Wednesday is the best day for posting. The ideal times are between 11 AM and 1 PM in general, and between 9 and 10 for healthcare. On weekdays, you’re best off posting between 9 AM and 3 PM. Engagement is lower on the weekends than during the week and worst on Sundays.
  • Instagram is similar. The best day is Wednesday, and the best times are during business hours. Engagement is lower at night and on the weekends. The best time for healthcare posting is Tuesday mornings at 8 AM.
  • The best times to Tweet are on Wednesdays and Fridays at 9 AM. Overall, Tuesday and Wednesdays are the best days, with engagement lower on nights and weekends. Monday at 2 PM, Wednesday from 10 AM t0 2 PM, and Friday at 8 AM are particularly good times to post about healthcare.
  • Finally, for LinkedIn, the best day is Wednesday and the best times are between 9 and 10 AM or at about 12 PM. Sprout Social did not have information about healthcare posting on LinkedIn, but because of its business orientation, it’s safe to assume that it’s best to post on weekdays.

Engagement rates will be higher during these times. Again, Hootsuite will help you plan and execute posting during the best times.

#4: Keep A Checklist of Weekly Activities

Make a checklist of weekly activities to include in your social media campaign. Here are some ideas:

  • Check your statistics. Tally up how many likes, comments and shares you have each week. Facebook has excellent built-in tools for this that will show you trends. That will be helpful in evaluating your strategies.
  • Create and monitor weekly goals. These could be goals for content posting as well as new connections or engagement. You want to have regular content posted without flooding your audience.
  • Hold a strategy session. You may do this with a few key players or during a weekly staff lunch meeting. Bouncing ideas around with your key players will help you keep a continual flow of fresh content.
  • Follow those who follow you. Sometimes when you don’t follow back, people will unfollow you after a while. Remember, this is “social” media! You will want to further establish the connection when you receive new followers. You can also thank them for the follow or like on Twitter and Facebook.
  • Actively seek out new connections. Establish weekly goals for this, too. All 4 social media sites will facilitate this activity by searching your email list for your existing contacts.
  • Progressively follow as many dentistry-related accounts as you can find. That includes other offices, trade associations, bloggers, and dental product manufacturers. You can retweet or share their content and glean ideas from them. (Don’t share content from your competitors, though!)
  • Keywords, site links, and compelling content are the key ingredients of a successful tweet. You only have 280 characters on Twitter. Make them count!
  • Update your social media ads. This may not be a weekly item, but you will want to do it occasionally. It’s another great example of creating fresh content. You should also test each element of your ad to improve your ROI.
  • Engage with influencers. Actively engage with influencers in your area and profession. For example, if you have a key supplier that is well known, mention them in a Tweet or retweet their content.

Performing these four weekly tasks will help you maintain your social following and attract new followers.


Ideas for Engaging Social Media Content for Dentists

Now, we want to share some ideas to help you create compelling and engaging social media content on the four sites we’ve discussed: Facebook, Twitter, LinkedIn, and Instagram. We’ve broken it down by site to make it easy for you to implement what we discuss.

Facebook Posting Ideas for Dentists

Let’s start with Facebook. Remember, you can share text, photos, videos, and infographics – or even do a combination. Here are some ideas to try.

  • Do a live “Ask Me Anything” Q & A where you or one of your dental hygienists responds to questions in real time. Facebook Live videos can later be posted to your page for people who missed them.
  • Smile-related posts are great for dentists. For example, you could create a “Tag a Friend” post where you ask your followers to tag the friend who has the best smile, or the one who makes them smile the most.
  • Share reviews and include a link to your Yelp page so people who see your post can write their own reviews.
  • Find relevant posts on your news feed and share them. If you do this, make sure to include your own commentary instead of just sharing what you found. For example, if you post an article with 10 dental hygiene tips, make sure to mention your favorite one – or add one you think the original article missed.
  • Post staff profiles. People like to know who’ll be working on their teeth. Sharing a photo, a brief bio, and maybe a few fun facts will help people feel comfortable coming to your practice.

Facebook is easily the most versatile social media site. Don’t be afraid to take chances!

Twitter Posting Ideas for Dentists

Now, let’s talk about Twitter. The recent increase to 280 characters makes Tweeting more versatile than it was before. Here are some ideas for your Twitter posts.

  • Tweet out an interest fact about dentistry or dental hygiene. This is a great way to get some engagement – people love to respond when they’re surprised by something they didn’t know.
  • Take advantage of popular community events like Throwback Thursday (use the hashtag #TBT) and post a picture of yourself graduating from dental school or a picture from the grand opening of your practice.
  • Create a poll to ask your followers about an issue that’s relevant to your practice. It takes seconds for people to respond and you can collect valuable information.
  • Tweet a link to your latest blog post and include a visual representation of a great pull quote to get people to click the link.
  • Create a hashtag and ask people to share their best or funniest experience with dentists.

Keep in mind that Twitter engagement is quick and if you miss people, they’re unlikely to catch up with your Tweet after the fact. Tracking your posts’ performance can help you figure out the best times to be active on Twitter.

LinkedIn Posting Ideas for Dentists

As we said before, LinkedIn is ideal for B2B marketing and can help you get referrals and build local relationships. Here are some ideas for your LinkedIn posts.

  • Create an in-depth post especially for LinkedIn where you expand on an issue covered in a blog post. For example, you might do a post about your experiences dealing with insurance and how your practice can help patients navigate their coverage with ease.
  • Join groups and share your content to them. Sharing something about dental industry trends or a new treatment you’re offering can help you connect with people.
  • Create a post about your referral program and ask your LinkedIn connections if they’d like to participate – or if they know anybody who would like to participate.
  • Film a video explaining a service you provide and showing before and after results.
  • Promote the content on your website. It’s easy to create a LinkedIn post that will drive traffic to your blog or help you build your mailing list.

LinkedIn posts should always have a professional tone and be geared toward adult professionals. Remember, this isn’t the place for funny memes and videos. Be consistent to your brand but don’t forget what’s appropriate for LinkedIn.

Instagram Posting Ideas for Dentists

Finally, let’s talk about Instagram. As you know, Instagram is primarily for visual content, including photographs and short videos. Here are some ideas to try:

  • Create an Instagram Story for your practice. Some ideas are to give a virtual tour of your office, introduce your staff, or explain a procedure you perform. Remember, Instagram Stories disappear in 24 hours. Creating one is a good way to encourage your followers to check out your content quickly.
  • Use between 3-5 hashtags in every post. It’s a good idea to include a locational hashtag with the name of your city or neighborhood. You can also create event-specific hashtags to encourage people to share their photos with you.
  • Post before and after pictures. These are especially good for highlighting cosmetic procedures like whitening and orthodontia.
  • Encourage your followers to share photos of their whitened teeth or bright smiles – you could even make it a weekly event, like Smile Saturday.
  • Create an infographic showing an ideal day of dental hygiene. There are online tools you can use to create infographics, or you can hire a professional designer to help you.
The ideas we’ve shared here are just the beginning. We encourage you to get creative! Ask for ideas from your staff and patients. Follow your competitors and “steal” their best ideas. The sky’s the limit!


Social media posting is a must for dentists. Provided you post regularly and put some effort toward creating engaging and relevant posts for your followers, it can help you attract new followers, build patient loyalty, and grow your practice.

Via nrip
John Randles insight: