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Denver Post staffers’ #theatershooting coverage demonstrates Twitter breaking news techniques

Denver Post staffers’ #theatershooting coverage demonstrates Twitter breaking news techniques | RJI links | Scoop.it
Journalists at the Denver Post demonstrated some excellent uses of Twitter in their coverage of the massacre at the Century 16 theater in Aurora, Colo., Friday. I was planning to write about hashta...
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News & commentary of interest to journalism innovators and entrepreneurs
Curated by Brian Steffens
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Why journalism should sell a service — not a product

Why journalism should sell a service — not a product | RJI links | Scoop.it
INMA's researcher-in-residence Grzegorz Piechota talks to Viafoura about how audience cultivation is the path to changing news media’s business model.
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The Branded Content Project Profiles: Find out why GRAHAM MEDIA is using an analytics first approach to branded content

The Branded Content Project Profiles: Find out why GRAHAM MEDIA is using an analytics first approach to branded content | RJI links | Scoop.it
Branded content uses the strength of storytelling to provide valuable benefits to advertisers while increasing audience engagement and revenue for local media publishers. This powerful revenue stream has shown to be a success for many media organizations. The Branded Content Project is designed to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes. The project was developed through a unique partnership between the LMC and the LMA. It is part of a $1 million investment from the Facebook Journalism Project to help more than 2,000 local newsrooms among LMA and LMC members better understand, develop and implement revenue streams through branded content both on and off Facebook. The call for applications was announced in January and ended March 1. Applications came from LMA and LMC members and non-members alike, with close to 40 entries from across the U.S. and as far away as India and Norway. After five rounds of the selection process —
Paula Akel's curator insight, March 8, 1:08 PM
Branded Content
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This is what has made The Buffalo News' digital subscription strategy so strong

This is what has made The Buffalo News' digital subscription strategy so strong | RJI links | Scoop.it
Leading up to the April 22-23 Local Media Association Digital Revenue Summit in Chicago where winners from the Local Media Digital Innovation Awards will be presented, we'll be showcasing some of the winners and the great work that will be on display. Today, we're featuring The Buffalo News, which won for Best Consumer Revenue Strategy. The judges said this about their entry: Love the successful paywall outcome. Smart use of technology, and then scaling what was learned into its own business product. We caught up with David J. Adkins II, Chief Operating Officer, [BN]Tech, to learn more: High level, can you tell us a little about your overall consumer revenue strategy? At The Buffalo News, we believe that consumer revenue already is a big part, and needs to be an even bigger part, of our total revenue mix. Because of that, we have made growing digital subscriptions a primary focus across many different departments. First, in the newsroom, we have individual product owners and advocates
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One on One: Jason Downie on the Future of Publishing

One on One: Jason Downie on the Future of Publishing | RJI links | Scoop.it
Lotame's Chief Strategy Officer, Jason Downie, outlines emerging data-driven avenues for publishers
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In the 5G era, here's how phones, tablets, and laptops should converge

In the 5G era, here's how phones, tablets, and laptops should converge | RJI links | Scoop.it
Are you ready for an era when all of your computing is handled by a single device, wirelessly connected to headphones, screens, and cell towers?
Brian Steffenss insight:

This might not be at the top of your to-do list today, but it's something you need to be watching ... when this technology begins to coalesce, you don't want to be caught flat-footed.

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House Votes To Reinstate Net Neutrality 

House Votes To Reinstate Net Neutrality  | RJI links | Scoop.it
The Save the Internet Act will now move to the GOP-controlled Senate, where it faces tough odds.
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Print is not Dead. Not When We Still Have a Lot to Learn From it.

That CJR piece is from 2016, but the point stands. Print is BACK! At least as a conceptual model to understand how and why people consume and understand the news. No one is — or should be — planning…
Brian Steffenss insight:

While print may be fading, there are valuable design concepts that may prove advantageous to digital news design. Follow this project to learn how.

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The top publishers on Facebook in February 2019

The top publishers on Facebook in February 2019 | RJI links | Scoop.it
Who were the top publishers on Facebook in February 2019? We took a look at the data in out monthly Facebook publisher rankings.
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INMA: Why habit is key to digital subscriptions

INMA: Why habit is key to digital subscriptions | RJI links | Scoop.it
INMA Researcher-In-Residence Grzegorz Piechota shared why he looks at paywalls differently than many.
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For Local News, Americans Embrace Digital but Still Want Strong Community Connection | Pew Research Center

For Local News, Americans Embrace Digital but Still Want Strong Community Connection | Pew Research Center | RJI links | Scoop.it
Nearly as many U.S. adults prefer to get local news online as through a TV set. And while Americans prize community connection from their local news providers, they are largely unaware of the financial challenges they face.
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Long-Form Content Boosts Engagement, But How Can Publishers Do It Right?

Long-Form Content Boosts Engagement, But How Can Publishers Do It Right? | RJI links | Scoop.it
There’s nothing new under the Sun. Even that saying is way older that you think, at least 2,000 years’ old, appearing in the Hebrew Tanakh in the book of Ecclesiastes… What has been will be again, What has been done will be done again; There is nothing new under the sun. That’s only slightly older …
Brian Steffenss insight:

"... smart publishers are no longer just interested in more people; they care as much about engaging the right people ..."

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Facebook's local news project frustrated – by lack of local newspapers

Facebook's local news project frustrated – by lack of local newspapers | RJI links | Scoop.it
About 1,800 newspapers have closed in the US in the last 15 years, partly as a result of internet-based companies like Facebook
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Neanderthals didn't need Nintendos: Why we always choose story over technology

Picture the scene – we're in ancient times and a group of cave people are gathered around a fire telling stories about their day (there's evidence of storytelling by way of cave art over 30,000 years ago).
Brian Steffenss insight:

From Gutenberg to VR, media have always adapted to new technologies. There's one constant throughout: storytelling. We inherently know this, but sometimes need reminding.

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How Publishers Can Embrace Segmentation to Deliver Better Content

How Publishers Can Embrace Segmentation to Deliver Better Content | RJI links | Scoop.it
Readers aren't one-size-fits-all, and publishers' content shouldn't be either. Using behavioral analytics, publishers can segment their audience and deliver more meaningful experiences that readers actually want to pay for. Here's how.
Brian Steffenss insight:

This is a good overview of audience segmentation, but comparing to publishing to Facebook is not apples to apples ... Facebook collects, and members eagerly and likely unknowingly give hundreds of data points from which to segment. Publishers have never collected much more than geographic segmentation data. Psychographic? There are lot of publishers that likely don't know what that is (they should read this). Readers/listeners/viewers don't offer up a lot of personal data, and publishers have been loathe to collect such detail amid privacy concerns. Publishers have to find a way to engage the audience in ways that the audience willingly provides the data we need.

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The Branded Content Project Profiles: How TEXAS TRIBUNE uses branded content to engage audiences with important policy issues, such as immigration, healthcare and education

The Branded Content Project Profiles: How TEXAS TRIBUNE uses branded content to engage audiences with important policy issues, such as immigration, healthcare and education | RJI links | Scoop.it
Branded content uses the strength of storytelling to provide valuable benefits to advertisers while increasing audience engagement and revenue for local media publishers. This powerful revenue stream has shown to be a success for many media organizations. The Branded Content Project is designed to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes. The project was developed through a unique partnership between the LMC and the LMA. It is part of a $1 million investment from the Facebook Journalism Project to help more than 2,000 local newsrooms among LMA and LMC members better understand, develop and implement revenue streams through branded content both on and off Facebook. The call for applications was announced in January and ended March 1. Applications came from LMA and LMC members and non-members alike, with close to 40 entries from across the U.S. and as far away as India and Norway. After five rounds of the selection process —
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The 4 pillars of a successful social media strategy, from award-winning WPIX in New York

The 4 pillars of a successful social media strategy, from award-winning WPIX in New York | RJI links | Scoop.it
WPIX 11 in New Work won first place for Best Social Media Strategy among local media organizations with more than 750,000 monthly unique visitors.
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‎The Top Entrepreneurs in Money, Marketing, Business and Life: 1351 Why OwnLocal CEO Turned Down $17m Offer to Keep Helping Newspapers Digitize on

‎The Top Entrepreneurs in Money, Marketing, Business and Life: 1351 Why OwnLocal CEO Turned Down $17m Offer to Keep Helping Newspapers Digitize on | RJI links | Scoop.it
‎After working inside newspapers for 10+ years, Lloyd started OwnLocal to fix the business of news. With initial seed investment from Y Combinator, OwnLocal has grown to work with 276,000 SMBs through 3,500 newspaper partners all over the world. Today, OwnLocal is profitable and growing with 8-figure…
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Study shows how thought leadership delivers real ROI, if it’s done right

Study shows how thought leadership delivers real ROI, if it’s done right | RJI links | Scoop.it
Almost 70% of decision-makers decide if an organization can actually deliver based on their thought leadership, and 75% said it leads directly to signing.
Brian Steffenss insight:

Thought leadership is important to all endeavors, including journalism. How is your organization doing? Readers/listeners/viewers/voters are decision makers ... are you giving them the insights they need and value?

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Proposed Law Targets 'Unfair' Algorithms 

Proposed Law Targets 'Unfair' Algorithms  | RJI links | Scoop.it
The Algorithmic Accountability Act would require companies to study whether their algorithms pose risks to privacy, as well as whether they may result in inaccurate, unfair or discriminatory
decisions.
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AI isn’t taking journalists’ jobs. It is making them smarter and more efficient | RJI

AI isn’t taking journalists’ jobs. It is making them smarter and more efficient | RJI | RJI links | Scoop.it
Utopian or dystopian? When it comes to artificial intelligence and machine learning, how journalists view the technology, and how willing they are to delve into the many layers it can empower, is the secret sauce in creating a better workplace.
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Google launches a new real-time data product for journalists

Google launches a new real-time data product for journalists | RJI links | Scoop.it
It’s been just over a year since Google announced its $300 million News Initiative, which included funding for independent journalism efforts along with products developed by Google. One of those products was News Consumer Insights, which has been used by publishers like BuzzFeed, Business In…
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Alliance New(s) Ideas Grand Prize Winners Are Subatomic Digital, Viafoura

Alliance New(s) Ideas Grand Prize Winners Are Subatomic Digital, Viafoura | RJI links | Scoop.it
The News Media Alliance announced today the grand prize winners of its New(s) Ideas contest, Subatomic Digital and Viafoura.
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Data visualization via VR and AR: How we'll interact with tomorrow's data

Data visualization via VR and AR: How we'll interact with tomorrow's data | RJI links | Scoop.it
Augmented reality and virtual reality​ could fundamentally change the way we interact with and interpret data.
Brian Steffenss insight:

This has the potential to supercharge investigative journalism and better inform the public about government spending and health care ... and so many other areas that have generated big data set. Another skill set to add to our newsrooms.

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3 Native Commerce Strategies to Jumpstart Publisher Revenue

3 Native Commerce Strategies to Jumpstart Publisher Revenue | RJI links | Scoop.it
Pursuing a native commerce revenue model doesn't mean publishers have to diminish their brand. With these three tactics, publishers can maintain value and authenticity while providing helpful product recommendations to their readers.