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One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing, according to a recent... (Survey Points to Challenges Entrepreneurs Face When Using Social Media: One in four sma... 
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Customer Relationships - With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty. Via CYDigital
CYDigital's curator insight,
April 9, 2013 12:48 PM
POS Maven's curator insight,
April 11, 2014 3:30 PM
OMNI-Channel Loyalty!! That's how to dominate in 2014!!!! LOVE IT!
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Super customer experience is achieved when you think from the customer perspective not from yours. Involve them & win their loyalty. 4 ways to win big. (TY @KimbManson In business?
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Loyalty is no longer a lifetime promise. With numerous options and economic factors impacting everyday decisions, today's consumers are often pulled in multiple directions, rarely staying loyal to a single brand. Yet, while true loyalty seems increasingly difficult to attain, many elements influence the consumer's decision to trust and do business with particular companies.
For certain brands, loyalty remains strong. According to ClickFox's "2013 Brand Loyalty Survey," Apple leads in customer loyalty for the second year in a row, with 28 percent of respondents claiming they can't live without the brand, while Starbucks, Google, Microsoft, and Amazon round out the top five most valued brands. This second brand loyalty survey, which polled 304 consumers, examines what drives and deters brand loyalty, including the industries to which customers are the most loyal. The study reveals that poor customer service (48 percent) and brand quality (35 percent) have the greatest impact on loyalty because service teams often have inaccurate or incomplete consumer experience data, triggering much frustration and discontent
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Photo Credit: David Goldman, AP Starbucks Corp. , already on a tear buying tea, juice and bakery c...
POS Maven's curator insight,
April 11, 2014 3:31 PM
If Starbucks plans to double loyalty card members, why aren't independent restaurant owners following the lead???? |
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Are there other ways for you to generate more targeted site traffic? Can this be done at no extra cost to your marketing budget? Have you heard that marketing through social media is now one of the most effective ways to do this?
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Customer satisfaction is a joke. It's customer loyalty that's the real challenge.
POS Maven's curator insight,
April 11, 2014 3:26 PM
FuturePOS has 32 different loyalty programs designed to bring customers back and drive your bottom line! :)
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Pinterest Marketing: learn how to use Pinterest to build connections, trust and loyalty in a very visual way. Via Peter Azzopardi
Peter Azzopardi's curator insight,
April 9, 2013 10:02 PM
Some useful tips on how to get the best out of Pinterest.
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Toys. Figures. Statues. For the past ten years, designer Woong Cho has collected memorabilia. And he decided he wanted to share his passion with the world. So, Cho created a restaurant with an amazing museum.
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Social media: It's not just for marketing
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