Social Media is a great tool for small businesses/brands as well as well-established brands to engage their target audience, increase their customer base and drive conversions on the web. With creative content and effective communication, brands can connect with their target audience, project their brand value, win customer loyalty and drive more conversions.  

Whether you want visitors to download an ebook, subscribe to your email list, test a product, or buy something, the call-to-action (CTA) is vital to driving results from your content marketing efforts.

Ann Smarty details the process of keyword research, offering tools, templates and tips on how to discover the best keywords, optimize content and more.

¡Conoce lo que un revisor de contenidos aprendió sobre la carrera de producción y revisión, además de la profesión en sí en menos de 1 año!

Can clickbait ever be a good content marketing practice or is it always a bad move? – Content Marketing Institute

Here's an eye-opening fact: 80% of people will read your headline, but only 20% will read the actual post. But don't be discouraged - we're going to share se

Do your blog post titles reflect your brand? Here's how several well-known sites brand their titles, and how you could modify their ideas to suit your own.

Long blog posts are inherently more difficult to write, but they have a potentially greater pay-off. Here are seven reasons to create more long blog posts.

Descubre los 3 factores que determinan la extensión de un texto: el público al que te dirijas, el objetivo del texto y tu producto o servicio que vendes.

Consistent blog posts, delivered every week (or more frequently), help your website rank higher with the search engines.

Pocos dudan de que poner enlaces en redes sociales es una buena práctica, aunque sigue el debate de si es a un enlace propio o no. La discusión se complica cuando nos fijamos en un

According to a recent survey, B2B buyers use case studies more than another other content to inform their purchasing decisions. But how do you write customer success stories? How do you make them an effective weapon in your digital arsenal? Here are six common staples of every customer success story. 

From international SEO to creating an authentic local presence in new markets, you can't afford to take shortcuts on translating and localizing your international marketing content.

Advanced "Ninja" marketing techniques won't help you until you have a clear handle on the essentials of copywriting.

Sometimes we want our writing to provoke such strong feelings in people, they feel compelled to tell their friends, "Hey! Read this!"

A lot of factors go into crafting a document that checks all these boxes but one of the most critical is targeting the ideal email marketing copy length. Emma shows you how to write the perfect email.

Número de palabras. Es un tema del que se habla mucho hoy en día. Los bloggers y marketers de contenido siempre se están preguntando cuál es la extensión ideal a la que deben aspirar. ¿Cada pieza de contenido debería tener formato largo, o es mejor apostar por piezas más cortas? Es una pregunta válida y algo que he …

Start crafting better social media copy! Learn how to write for social media across every network here. Includes free social media style guide template.

What's the ideal blog post length? Well, that depends on you, your content and your readers. Here are some tips to help you find your perfect length.

I'm sure you know the importance of content marketing in today's digital marketing world. Creating content is key but what if you're out of content ideas? This is to solve that problem that we came up with the 8 easiest ways to uncover content ideas for any niche.

Headline writing is a crucial skill for bloggers. Your headline must grab attention and make people want to click. Here’s how to write a good one.