Public Speaking 401
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Public Speaking 401
Educational material on public speaking.
Curated by Tarek Liddawi
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Using Catchy Introductions in a Speech - Part 2

Using catchy introductions to get the attention of the audience.


Tarek Liddawi's insight:

There are so many ways to write catchy introductions. Below are 5 other ways you can do that:


6. Strong Fact

For example, "Of the 60,000 thoughts we have every day, 95% are the same as yesterday. And 95% are the same as tomorrow."


Used for: building evidence.


7. Evocative image

For example, "Picture this, you are walking home alone on a windy automn evening. A streetlight flickers hopelessly above you. As you turn the corner, you slip on a pile of wet leaves and just manage to catch yourself on some railings. But - rip - you've torn your favourite coat."


Used for: Getting the audience to visualize and connect with you. Adding emotion and drama.


8. Humor/telling jokes

"I'd like to begin by thanking you all for being here today. I'd like to offer my special thanks to those who knew I'd be speaking - it's very touching that you still decided to come."


Used for" entertaining and building rapport.


9. Anchor word or phrase

"We are brought together by passion and authenticity. The passion for helping people and the desire to do this in an authentic way. That's why I am passionate about helping these businesses grow. I work with the most passionate, authentic young graduates... Time and again we see that it is authenticity that matters."


Used for: Adding credibility to your concepts (left brain). Building resonance or inspiration (right brain). Anchoring words are a series of words or phrases that you return to many times over the course of a talk. They give your key message time to come to the boil.


Scatter your anchor words across your talk, each time in different conexts and situations, or approaching them from a different perspective, so that each anchor phrase builds on your picture.


10. Song or poem

"As Bob Dylan sang in "Blowing in the Wind", "How many times can a man turn his head, and pretend that he just doesn't see?" Today it seems that we have been turning our heads away from a crucial problem in the world - the population crisis."


Songs and poems can be a lively way to relate to your audience and they can also be deeply profound. If you're looking for the emotional touch, but aren't a poetic or emotional sort, poems are a great tool. They're used at funerals, weddings, and other family occasions, where someone else's words perfectly capture the mood of the moment.


All the best in your next speech!

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Using Catchy Introductions in a Speech

Using wonderful words to add freshness and to start the speech in a catchy way.

Tarek Liddawi's insight:

Do you want to grab the attention of the audience in your speech? You will need to start the speech in a catchy way.


A book called "How to be brilliant at Public Speaking" gives 10 different ways how you can add freshness to your speech using wonderful words. The idea is that there are two types of information: one for left brain and one for right brain. A powerful speaker wiIl try to appeal to both sides of the brain.


I will cite from the book for educational purposes. The book does not suggest those have to be used in the introduction though but a lot of the choices work well in the introduction!


1. Powerful quote:

"As Einestein said, "Imagination is more important than knowlege". In this talk, I am going to challenge you. You won't just be listening and taking notes, you will be cranking up that rusty imagination.


Used for: Conjuring inspiration and adding legitimacy to to your point because someobdy important agrees with you.


2. Famous example:

"Sometimes something happens in life that puts everything else in perspective. When 27-year-old Aron Arlston set into the wilderness in Utah, he had no idea he would arrive home six days later, having escaped from underneath a boulder by amputating his own arm'.


Used for: Inspiration.


3. Storytelling:

"On my twelvth birthday, something happened that changed my life. I was never an agressive boy. I never fought with my brother and I never cut worms in two. But that day, when a man pushed my mother to the ground and ran off with her bag, I was left with a choice, help her or run after the thief."


Used for: Evoking emotions to trickle the right brain.


4. Analogy/metaphor:

"When one crab tries to climb out of a bucket full of crabs, the others pull him back in. In order to grow, we need to support others in their efforts to change".


Used for: Bringing the topic alive.


5. Powerful three:

"I came. I saw. I conquered."


Used for: Creating emphasis and emotion.



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