Public Relations & Social Marketing Insight

...Animated videos, on the other hand, provide a quick way to create super HD quality video content that has several advantages over traditional video.  It has none of the artificial and cringe-worthy acting and no issues with sound or weather, particularly when filming outdoors!

All you need to do is apply this approach to infographics.  As with animated videos, you don’t need any specialist design or video production expertise to create one.  And while you’re able to create excellent visual feasts that require little effort from the viewer to learn from them (all they need to do is hit “play”!), you’re also taking advantage of the popularity of videos.

Let’s take a look at one of our favourite tools of the moment – GoAnimate.  Hosted online, all you need is an Internet connection to produce professional-looking animated videos....

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use. In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you. Your client will never know.....

I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results.

The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us generate2,512,596 visitors and 41,142 backlinks.

Based on the KISSmetrics stats from 2010, we know infographics  worked well then. But the real question is: do they still work today?

Over the years, I’ve created 218 infographics, so let’s analyze the data to see what we can glean from these numbers:...

The age of big data is here. Over the course of a week, billions of pieces of content are created and spread all over the web. Indeed, on average, 500 million tweets are sent everyday.

Yet, we have increasingly less time to absorb this data. Enter the infographic. Simple, attractive, fun; infographics make often incredibly detailed research and statistics easy to digest. Packed with charts, graphs, maps, icons, they are visual shorthand, if you will.

The popularity of the infographic has certainly rocketed in recent times. Here’s why and, moreover, why you should be using them....

Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.

Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared....

Although they have come under some scrutiny in recent years, done well they are an extremely useful way of presenting data in a cohesive way that allows you to easily compare and contrast key findings. With good creative work, they can also be a really attractive piece of marketing communication.

When pulling your data together for an infographic, you must focus on a topic that is engaging to your target audience. However, once you have all the data, have created a beautiful image, and have it all set to go, you’ll want to maximize its effectiveness, so here are our top seven tips for doing just that:...