Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
...According to Craig Smith of Expanded Ramblings, more than 80% of all Pinterest users are women. Pinterest is growing at an astounding rate. With more than 70 million users and 2.5 billion page views, Pinterest is one of the fastest growing social networks today. It saw a whopping 125% growth in international traffic in the year 2013 alone. So, why is it the perfect answer for your apparel business?... 
No comment yet.
Sign up to comment
Scoop.it!
The “Interest Graph” is not the “Social Graph”. But what does that mean and why should you care? Despite the rapid ascent of Interest-based platforms, such as Pinterest, Sulia, WeHeartIt and Wanelo, we rarely see dialogue about the Interest Graph except in a Social context. However, The Interest Graph and Social Graph are two fundamentally different infrastructures with different underlying assumptions for marketers. Sure, they often overlap, but it’s time we come to appreciate their differences, so that we can be more effective marketers on a social web driven by people’s passions and interests.So should you be social or interesting?...
Jeff Domansky's insight:
Daniel Maloney asks a provocative question and offers some interesting answers. His comparison between the "interest graph" and "social graph" are invaluable for PR, marketing and content pros. Recommended reading 9 / 10
Gas caroline's curator insight,
March 14, 2014 9:02 AM
Point de vue intéressant avec une réelle différence entre l'Interest graph (=contenus postés sans commentaires) et le Social graph (=création de dialogues)
Scoop.it!
Pinterest updated its Acceptable Use Policy, condemning users who pay others to follow them or re-pin their images. If you want to build your following on Pinterest, there's no easy shortcut. That's the message Pinterest sent to users after the company updated itsAcceptable Use Policy late last week. The subtle changes to the policy now condemn users who pay others to follow them or re-pin their images. In other words, users can't buy new followers or shares. "We recently updated our Acceptable Use Policy to simplify language and clarify our stance on a few things," a Pinterest spokesperson said in a statement given to Mashable. "We want Pinterest to be a place where people can be authentic and share the things that interest them most, so we now prohibit paying per Pin or follow."...
Jeff Domansky's insight:
Changes to Pinterest policy may give some marketers heartburn. I recommend you have a very close lock at these changes so you are in compliance.
Scoop.it!
When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important not to overlook this image sharing social network. Pinterest users have proven that they trust their Pinterest networks to endorse solid products. These people trust their networks so much, in fact, that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. Pinterest also generates 4x more revenue per click than Twitter and 27% more per click than Facebook.There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest...
Jeff Domansky's insight:
Great content marketing examples from brands using Pinterest.
Scoop.it!
...Pinterest is garnering a reputation as one of the best and effective marketing tools for an entrepreneur. However, there’s more to Pinterest than just marketing your product offerings. As a research tool, you can use Pinterest to gain very valuable information; about your business, competition, and the marketing strategies you utilize. Here then, are ways you can maximize Pinterest for not only marketing purposes, but for research as well....
Jeff Domansky's insight:
5 useful tips to help you get more value from Pinterest.
Scoop.it!
As Pinterest continues to take the social media world by storm, learning how to incorporate this marketing darling into your business can feel like an overwhelming task. Where to begin, what to pin and how to come up with content are the typical questions I receive. The good news? More than likely, you have all of the content you need right at your fingertips! Below are five quick and easy ways to boost your business with Pinterest!...
Jeff Domansky's insight:
Learn how to incorporate Pinterest into your business. 5 quick and easy ways to boost your business with Pinterest!
Scoop.it!
Pinterest’s meteoric rise has spawned a number of tools, services and third-party apps. Many of them have come and gone never to be heard of again. But a few power players have emerged offering complete marketing suites to help brands capitalize on the rise of visual social media. In this article I will share 12 tools to help you power up your pinning by improving the way you create content, interact with your audience and track your results....
Jeff Domansky's insight:
Excellent resource. 12 Pinterest tools to help you power up your pinning and social media marketing by improving the way you create content, interact and track your results.
Scoop.it!
Pinterest is a lifestyle searching tool for millions of people. People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with. Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact. Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it. Instead, most people I know automatically go to Pinterest if they want to find recipes to try out. That’s not the only reason Pinterest is better than Google. Here are 5 reasons why Pinterest’s search engine is better than Google.... Via Antonino Militello
Jeff Domansky's insight:
Surprising facts about Pinterest for marketers.
jasmine moriah gabrielle hummel's curator insight,
April 6, 2016 7:37 PM
I still think google is better than pinterest
Willem Kuypers's curator insight,
April 11, 2016 8:56 AM
Google est de moins en moins pertinent pour nos recherches sur internet. Voici explication pour utiliser Pinterest.
Scoop.it!
Pinterest strategy: Here's how to build a successful Pinterest presence based on your business goals. Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies. In this article, I’ll show you three ways to build a successful Pinterest presence for your business....
Jeff Domansky's insight:
Three useful Pinterest strategies you can easily put into action for better content marketing results.
Scoop.it!
...I recently posted an informal Facebook poll asking the question: Pinterest or Instagram? Like all thing internet, the results were surprisingly contentious.And guess what? No one on my Facebook profile preferred Instagram! That’s right. Not a single person opted for Instagram over Pinterest. Much has been said about Pinterest’s popularity among women, so if your business or target market is oriented toward women, Pinterest should interest you (get it?).This post will explain how Pinterest can:- Benefit your business- Be used for marketing and provide some- Pinterest pro tips...
Jeff Domansky's insight:
This post provides you with tricks and tips about how to use Pinterest for marketing.
Jim McMillen's curator insight,
August 6, 2013 11:10 AM
You can visit the Kree Kreative #Pinterest Page here .... http://pinterest.com/kreekreative/
Scoop.it!
Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.” While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....
Jeff Domansky's insight:
Lots of good reasons to test Pinterest if you're marketing products.
Scoop.it!
Forget about the typical reasons that brands pay attention to Pinterest. Instead, think of Pinterest in a new way: as a compelling market research tool. Let's evolve the prevalent social mantra: It's not what you say about you; it's what your customers say about you. In today's booming Visual Revolution, it's not what your customers say. It's what they show. In reality, the nearly 50 million Pinterest users are actually master product crowdsourcers who are deep in development on one of the best CRM tools ever. Even better for brands, these aspirational pinners are singlehandedly reinventing market research....
Jeff Domansky's insight:
There are several terrific tips an insight into how to get the most from Pinterest and to use it for marketing success.
Scoop.it!
Powerful ROI: Pinterest can be a great tool to generate brand awareness when used correctly.Why should Pinterest get more attention? According to analytics shown by Jason Smith of readwrite.com, Pinterest beats Facebook in a number of categories. - Pinterest traffic spent 60% more than traffic from Facebook. - Pinterest traffic converted to a sale 22% more often than Facebook - Facebook traffic bounced 90% of the time, compared to 75% for Pinterest. Should your business use Pinterest? What can you do to engage your Pinterest audience? Here are three simple pointers for getting started....
Jeff Domansky's insight:
Great stats and indicator of ROI on Pinterest.
|
Scoop.it!
As we’ve discussed before, Pinterest can be an excellent platform for all kinds of companies to market their brand in a unique way. However, sometimes, developing a good Pinterest strategy can be tough. To help on your endeavor, we’ve compiled a comprehensive list of 32 “Do’s” and “Don’ts” for your Pinterest marketing strategy....
Jeff Domansky's insight:
Learn the 32 most important "Do's" and "Don'ts" to keep in mind when developing your B2B Pinterest Strategy. Recommended reading for marketing and social marketing strategists. 9/10
Jeff Domansky's curator insight,
March 14, 2014 2:11 AM
Looking at starting a Pinterest marketing program? Start with these excellent tips from Tailwind. Recommended reading. 8/10
Scoop.it!
Remember, Pinterest strategies are all about driving traffic back to your website. But if your visual content stinks, or if your website is broken, you won’t get any traffic from Pinterest. Here are 12 tips for making your website more pinnable...
Jeff Domansky's insight:
John Haydon shares 12 smart social media tips to make your website more Pinnable.
Scoop.it!
It's no news that Pinterest has seen huge growth in the past year and has become one of the leading sites for brands to showcase their products and weave their social media strategy. It currently counts up to 70 million users, 80% of which are women; and since women hold most of consumer power and value, you have no choice but to start using this social network to expand your online presence. Apart from that, Pinterest has a high engagement rate, with 98 minutes spent online per month and 80% of total pins being repins. Do you need any more proof why you should be there? QuickSprout has compiled a useful infographic presenting stats and tips to help you grow your business Pinterest account and succeed with high conversion rates....
Jeff Domansky's insight:
Useful tips to help you power up your Pinterest marketing strategies.
Meridian HOM's curator insight,
January 27, 2014 10:02 AM
Check out Meridian House of Mystic on Pinterest: www.pinterest.com/drmeridian 
Marie Clement's curator insight,
January 30, 2014 12:18 PM
Some useful information here and also in the link provided to manage your Pins in 10 minutes a day.
Scoop.it!
Kahlua was brand new to Pinterest but the most recent holiday campaign resulted in some long-tail success, including getting consumers to think of Kahlua in a whole new way. When it came to holiday preparation, Pinterest became a big stress reliever. And no wonder, right? There are so many recipes and other DIY solutions available on the site. For Kahlua, this was the perfect time to run a Pinterest-based campaign and build brand awareness. The campaign was a sweepstakes wherein followers were entered by pinning their favorite Kahlua inspired recipe. For a brand so new to Pinterest, the results were pretty astounding: 16,000 new email subscribers, 3,800 new Pinterest followers — up from 267 the previous month — and more than 10,000 contest related pins....
Jeff Domansky's insight:
Power of Pinterest marketing is illustrated in this campaign.
Scoop.it!
Given these statistics, it’s obvious that Pinterest definitely is a player, here to stay, impossible to ignore. Many companies finally have jumped on the bandwagon and created a few boards and started pinning, but most still are flying blind in regard to Pinterest and analytics. In this article, we are going to evaluate Pinterest analytics methods and tools, and discuss how to use them effectively to improve your Pinterest marketing strategy....
Jeff Domansky's insight:
Really practical tips for better Pinterest marketing by using analytics to guide your program.
Scoop.it!
Would you like to get a hold of the freshest and best social media and marketing tips on Pinterest? There are a lot of wonderful people and businesses who share helpful social media tips on Pinterest. Following them will help you get a hold of the latest and best content which can help you stay up-to-date and find the latest marketing tips to promote your business. I have compiled a list that consists of people (profiles) and businesses (pages) you must follow on Pinterest to obtain some great content on marketing. I have also included some Pinterest boards and a few blogs. Check them out below…
Jeff Domansky's insight:
Very useful resource for PR and marketing people.
Scoop.it!
Get inspired by 10 non-marketing boards from successful B2B and B2C brands. Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector. Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....
Jeff Domansky's insight:
Great Pinterest lessons and content marketing learning from 13 brands...
Scoop.it!
When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday “wish-list” boards. They would create boards of stuff they liked online and would never know where it would lead to.Well, these wish-lists are now becoming a true reality, as Pinterest is becoming both a true e-commerce and brick-n-mortar player! Back in May, the photo-sharing network began allowing “rich pins”, which allows users to post detailed information about an item, such as the originating image site and product purchase information. Now they are taking it one step further by providing price drop summarized email notifications to its users for photos they pinned. That can be huge for e-commerce, as Pinterest users spend on average of 14 minutes a session on the social network, an eternity in cyber-space!But, not only is Pinterest leading people to a business website for e-commerce purposes but according to recent data distributed by the Vision Council and Harvard Business Review, 21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest....
Jeff Domansky's insight:
Pinterest is delivering buyers. Marketers take note.
Frederique Niel's curator insight,
August 20, 2013 10:30 AM
"21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest" or the importance of Pinterest for e-commerce websites. 
Cate Ferguson's curator insight,
August 21, 2013 4:14 AM
The minute I looked at Pinterest I knew it would be for me. As a user. As a marketing tool,that's been a little slower in the making. This is an interesting piece so do enjoy. I think a carefully crafted campaign to make use of the goodwill on the channel, giving lots of value and carefully crafted links etc. could in the right hands create a nice little thread to follow.
Have you thought of using Pinterest this way? 
Al Gregorios's curator insight,
August 27, 2013 4:36 PM
I remember when pinterest is just starting up. Most of the user would just pin random stuff and ofcourse their personal links without and good graphics or images in the post. Then you can see random un-organized boards as a result of manipulative link building (they say) without any purpose at all. Now online stores have seen the power of pinterest and the ability to organized their product images along with products description and URL, and they have used it for Marketing Purposes. Hope this post will teach other SEO Specialist how to use pinterest the right way.
Scoop.it!
The image-driven network's meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: Marketers are all over Pinterest’s lead-generation aspects, and online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined. But marketers still struggle to define what makes for a successful Pinterest content strategy--and what does not. Based on my experience with Pinterest analytics and with the support of Pinterest-savvy folks at ShareRoot, I have come up with a list of metrics that marketers should pay attention to when it comes to this social network. Below, you'll find a helpful infographic that lays all the data out....
Jeff Domansky's insight:
This is an excellent guide to Pinterest. Recommended reading for social marketing, PR and content pros, it's one of those posts that you'll be glad you read.
Scoop.it!
...PInterest says that today, there are now tens of millions of product pins on its site, and early results show that these are generating higher clickthrough rates to the e-commerce sites versus regular pins. The company has said that this year’s focus is on bringing more value to the pins users are saving on the site, not only with richer pins, but also tools for businesses including also improved Pin It buttons which now work in mobile apps, widget builders, and even analytics. With the debut of price alerting, the company is challenging several startups which help consumers figure out when it is the right time to buy. Some of those are Decide.com, whose focus is more on consumer electronics and larger purchases for the home, plus recently launched Nifti, and even a Pinterest for price drops, Clipix, as well as a slew of older tools for price alerting and tracking sales. More generally, though, this also puts Pinterest up against other social product aggregators like Fancy or Wanelo, the former which has always been more of an actionable, shoppable feed of products, while the other is more focused on making it easier to find what’s popular at your favorite stores....
Jeff Domansky's insight:
Pinterest, is today taking another step toward encouraging users to not just aspire, but actually buy....
Scoop.it!
Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost... Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost you.... I think of Pinterest as a very personalized, interactive glossy magazine. It’s a fabulous way for users to find products they love, organize them, and share them with their friends. Pinterest users buy the products they love too. In fact, 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase (this compares to only 40% on Facebook). In this article, I outline nine of the top most common mistakes made on Pinterest - and how you can avoid them....
Jeff Domansky's insight:
Here's a really useful checklist of common Pinterest mistakes. Easily avoided and very practical.
Scoop.it!
If your business has a web presence then you have the potential to benefit from Pinterest, whether you are active on the site or not. This means you have the potential to make money from leads and sales. But there are many lost opportunities on Pinterest – opportunities that often businesses are completely unaware of, yet can be easily fixed. In this post we look at 5 reasons you might be wasting good opportunities to make money from Pinterest....
Jeff Domansky's insight:
Smart tips on getting sales from Pinrerest.
|
Great case for Pinterest for fashion marketing.