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![How to engage journalists through social media [Infographic] | Hypertext | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/LeuGOUeG6pjMvNQQBxyZCDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
We interviewed 72 UK journalists to find out how they use social media in their jobs.
[This is a helpful media relations tool... JD] 
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In our social-media age where the urge to confess is as irresistible as popping peanuts, it’s surprising that a quaint term like "off the record" still carries weight....
Meanwhile, while many journalists cotton to the term, PR professionals are often more likely to run when they hear the phrase. That’s because so many of us have been burned by it. As PR coordinator Timothy Vassilakos aptly puts it: “Off the record exists until you get burned once."...
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Know your subject, know the outlet you are trying to pitch and its audience, and have some “news” sense—that was the message from four of Washington’s top editors to over 100 public relations professionals attending PRSA-NCC’s “Meet the Assignment Editors” workshop at the Navy Memorial....
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The spring 2012 issue of Nieman Reports asks newsroom veterans to critique their industry — and themselves.
...But it’s the cover package that might be of the most interest to Lab readers. Nieman Reports asked six former newspaper editors a simple question: What would you change if you were back in charge? Without worrying about tradition, how would you best organize the resources of a newsroom to do great journalism, serve your audience, and make the newspaper a sustainable business in 2012?...
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A piece of research from the Brookings Institution (thanks @kenyanpundit for the link) finds that, at least in politics, when it comes to gee-ing up supporters, online video works best. However, if you are going to trash someone, stick with TV.
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So here we were, sitting on what we thought was the medical science exclusive of the century and even Madeleine our health and science newshound couldn’t make head or tail of it. Nor tale of it!
We still don’t know what the story is and even the entire university PR team has had a crack at writing up their academic’s media kit.
Tell you what, boffin brains: I don’t care much about your super nano-fragilisticexpelosivedocious lab tests and the subsequent findings, and I can also exclusively reveal that you’ve already lost our readers as well....
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Communications professionals often want to control the press. But this isn't the right way to do it.
Sara MacIntyre is the Director of Communications for Christy Clark, British Columbia’s Premier.
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A reader from Sierra Leone liked my eight ground rules for working with reporters, but thought I missed a few. Here are the reader's additions....
[Excellent tips from Brad Phillips - JD]
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...The question for PRs is whether a paywall reduces the exposure that clients could potentially get from gated stories in which they appear. Certainly if that media hit is restricted to paying subscribers, the pool of potential readers is more shallow. But, as the Journal points out, “free content is still plentiful online.” And paywall systems often offer a certain amount of content for free....
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A reader recently joked that media trainers are the enemy. I've heard that before. Is there any truth to that?
...I’ve heard the same sentiment numerous times before, that media trainers are the enemies that somehow prevent honest dialogue with journalists and subvert democracy. Today’s post will address that question directly: are media trainers the enemy?...
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The video below shows how NOT to do it. The clip is of Rhode Island U.S. Senate candidate, Barry Hinckley, and his five-year-old son Hudson, being interviewed by Fox News Channel's Neal Cavuto. Hinckley elected to put the kid in a campaign advertisement talking about the burden of the national debt. One can argue the wisdom of putting a young child in scripted ad like that -- but clearly it is high risk to ask him to appear live on TV....
[Stupid media interview strategies usually deliver what you deserve - Bad PR - JD]
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"The management would like to express its deep regret over the series of events leading up to..." Boring. DOA. Cliché dregs from memo hell and the leftover crumbs from legal intervention.
[Some superb cartoons and PR insight mixed in with the fun - JD]
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I cover technology for CNN.com and elsewhere, so I get a lot of pitch e-mails from PR folks. Some of these are very useful and well targeted. Most are rather “meh.”
…And a few are utterly stupid.
Here’s one such e-mail I received today, in its entirety. Name of the PR person, PR firm, and client are removed to protect the guilty...
[Yep. Stupid alright! JD]
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As a practical matter, many B2B content marketers approach ‘influencers’—including bloggers, analysts and journalists—as though they are essentially the same.
In fact, those audiences are totally distinct from one another, and bloggers in particular require a unique approach.
Influencer marketing—the practice of engaging with an influential audience outside of your target market—can be a powerful tool for brands to promote their content....
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Don’t write another press release until you’ve read these tips from a search engine optimization expert.
...Even without the help of a distribution service, the guidelines below will help make a press release as SEO-friendly as possible....
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Freek Janssen writing for Lewis PR in a blog post Why Real-Time Journalism Requires Newsjacking provides us with a terrific expansion on the ideas in my Newsjacking book.
Freek writes: "Reporters are constantly looking for context and insights for their stories – newsjacking allows PR to become a source, not just for the benefit of being quoted. This is profoundly changing the world of PR: we are there much more to help clients become sources than to just communicate news or a message – brands are increasingly using their own channels for that."
In his post, Freek shares a link to an excellent video from the UK's Guardian newspaper on how their journalists cover stories in real time....
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We crunch the numbers from Gawker's pageview-chasing experiment. Oh, and what time does the Super Bowl start?
[Great inside look at Gawker for the curious - JD]
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Phew! Quite a heated debate (well, let’s just call it: Scrabble!) in our super-charged morning news conference today on the timeless news formula known simply as the “six W’s...
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Reporters and photographers can be pushy, often obnoxious and frequently downright stupid. We know – half of this 15-Second enterprise was a reporter for 40 years – the other half had to deal with “those people” for nearly as long.
But officials need to accept that pushiness -- and with rare exception, go with the flow. When they don't, ugly scenes follow.
Below is an example of what not to do....
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Peter Himler shares an excellent list of online influencers to follow including PandoDaily, Business Insider SAI, The Verge, The Wrap, Digiday, The Awl, Mediaite, BetaBeat, VentureBeat, TheNextWeb, Vator.tv, SocialMediaToday and more...
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What qualities does a great media spokesperson have? Over the past decade, I’ve noticed that most of the media greats share the same traits, regardless of personal style, ideology, or cause.
And here’s a pleasant surprise: you almost certainly have many of the same traits, and can probably learn the rest. Here are six traits that most great media spokespersons share....
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Fifteen minutes after the first Tweet stating that the US military had found and killed Osama Bin Laden, CNN’s Wolf Blitzer was struggling on air. Blitzer could only react to what he (and everyone else) was reading on Twitter. For an excruciating amount of time Blitzer repeatedly explained that they couldn’t verify the reports. At last he confirmed what everyone had known for 20 minutes, that indeed Bin Laden had been killed. Social media has changed how we get our news. Today it’s fair to say that Twitter breaks news and television covers it....
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Newswhip, a site that tracks what news stories the world is talking about, has published a new infographic showing which are the most viral news sources on Twitter and Facebook. The BBC is tops on Twitter and The Huffington Post on Facebook....
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When a San Francisco reporter was investigating allegations of wrongdoing at a California hospital, a spokesperson refused to stop touching him.
Don’t touch reporters. Especially when they ask you not to. Twenty-seven times....
[Brad Phillips hits a home run with this classic PR fail - JD]
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Bob Conrad says they're biased, error-prone, misleading and, on occasion, devious or even liars. No, he's not referring to public relations people.
His new book Spin! How the News Media Misinform and Why Consumers Misunderstand (affiliate link) challenges many of our assumptions about the media and its reporting practices and shows how the public often misinterprets the news as a result....
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