Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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September 5, 2017 10:08 AM
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PRCA had no choice but to expel Bell Pottinger, says Francis Ingham | PRmoment

PRCA had no choice but to expel Bell Pottinger, says Francis Ingham | PRmoment | Public Relations & Social Marketing Insight | Scoop.it

On the PRCA logo appear the words ‘The Power of Communication’. That’s because of our strong belief in the power of our industry – it changes behaviour; it changes lives; it changes companies and Governments. And most of that power is used for good. But just occasionally, it is used instead for the wrong purposes.

 

Today, we expelled Bell Pottinger from the PRCA. We did so because of their unethical and racially divisive work on the Oakbay Capital account in South Africa. We did so because they had used the power of communication for a morally wrong purpose.  .

Jeff Domansky's insight:

In our 48-year history, these are the harshest sanctions PRCA ever has handed down to a member. They reflect the severity of Bell Pottinger’s breaches of PRCE ethical frameworks. And they reflect how seriously PRCE takes those frameworks

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October 11, 2016 9:20 AM
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Full-service agencies

Full-service agencies | Public Relations & Social Marketing Insight | Scoop.it

It’s an age-old decision point in marketing — work with a range of specialized agencies, or find a full-service agency that can handle everything. In the last couple years, we’ve seen an ever-expanding tick-box approach to agency services. This decision point has only gotten more complicated.

 

In the late-90’s, I joined one of the first digital agencies in the Bay Area. We built websites, mainly for travel companies like Disney and Starwood. We were specialists and we were good at it. Then we got acquired along with 30 or so other specialist agencies and rolled-up into one big one-stop shop.

 

Suddenly, our new, big agency offered everything from brand identity design to consulting to advertising for every conceivable type of company. It was total chaos. I remember going to a meeting with a client to talk about an integrated plan and meeting other groups from my own company for the first time in the client’s reception area.

 

I learned to be wary of agencies that claim to do everything. In my experience on the client and agency sides, few agencies are capable to doing all of those things well, particularly for emerging technologies....

Jeff Domansky's insight:

Full-service or full-time challenge? Tom Fishburne reflects on agencies with a smile.

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July 8, 2016 10:07 AM
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PR Moment | PR clients now demand integration

PR Moment | PR clients now demand integration | Public Relations & Social Marketing Insight | Scoop.it

Integration is really easy to say and really hard to do,” says Jason Frank, joint CEO of agency MSL Group in the UK. Which begs the question if it is really worth offering integrated services. Would clients prefer to get great specialist expertise from an agency rather than a blend of second-rate services?


Frank says: “Many organisations make it too painful for their marketing and communications people to offer integrated services, for structural and/or cultural reasons. PR agencies talk a good game on websites and powerpoints and acquire lots of skills, but integration is about a mindset and culture and most don’t invest in the necessary culture change.”


Frank believes that although the advantages of integration are “nose-bleedingly obvious”, some agencies and clients are still reluctant to embrace it. However, he believes that finding integration difficult is no excuse, as “doing” integration makes clients’ lives so much easier as it's cheaper, easier and faster. “Done well it means one brief, potentially one partner, one idea…”...

Jeff Domansky's insight:

Do clients want agencies to offer integrated services or be a specialist provider of a single expertise?

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May 25, 2016 9:54 AM
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8 Phrases to Use When Your Client Is Extremely Unhappy

8 Phrases to Use When Your Client Is Extremely Unhappy | Public Relations & Social Marketing Insight | Scoop.it

Most people are not trained in how to deal with anger, frustration, disappointment, and a host of other emotions that happen as a result of client-agency interactions. When a client expresses his emotions due to a mistake from the agency or a miscommunication, people struggle with figuring out the right thing to say or the right way to handle the situation.


So how do you calm the client's visible displeasure and salvage the trust that remains? How do you refocus their frustration and work together to find a solution to the current problem?


The first step is getting the client to talk through the problem. Use these prompts to continue the conversation in a productive way:...

Jeff Domansky's insight:

Use these phrases when dealing with unhappy, frustrated, and angry clients.

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March 4, 2016 10:02 AM
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Improve Your Collaboration: 18 Project Management Tools for Marketing Agencies

Improve Your Collaboration: 18 Project Management Tools for Marketing Agencies | Public Relations & Social Marketing Insight | Scoop.it

Projects don't always go as planned. You can perfectly outline the tasks, major milestones, and timeline for each project, but in the end, things happen: clients don't send the information you need, a key employee walks out the door, a technical issue pops up that requires you to rethink the approach. 

 

This can spiral out of control when everyone is simply referring to a color-coded spreadsheet and replying to a confusing email thread. That's why so many agencies invest in project management software. 

 

They need an easy-to-use interface to track timelines, tasks, time, and budgets. They need something people will actually want to use on a daily basis. And every agency is different, which means every agency needs a different type of project management tool.

 

We've put together a list of some of the top platforms that are made with agencies in mind:...

Jeff Domansky's insight:

10 Questions to Ask Before Investing in a Project Management Tool

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June 28, 2015 1:30 AM
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The 100 top tech PR executives in the world

The 100 top tech PR executives in the world | Public Relations & Social Marketing Insight | Scoop.it

Given the job PR has done to support the growth of the tech industry, it's time to celebrate the top tech PR executives globally. And there are 100 of them.


We have therefore decided to celebrate the top tech PR executives that have played their part in supporting some of the now household names in the tech industry and developed the sector as a whole.


To do so, we have again put the decision in the hands of the Hot Topics community and asked them to nominate the 100 top tech PR executives globally.....

Jeff Domansky's insight:

Potential PR follows

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May 26, 2015 11:04 PM
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World Report: Global PR Industry Up 7% In 2014

World Report: Global PR Industry Up 7% In 2014 | Public Relations & Social Marketing Insight | Scoop.it

The global PR industry grew by 7% in 2014, with currency volatility helping to soften another positive year for PR firms around the world, according to the 2015 World PR Report.

The 2015 World PR Report, produced by the Holmes Report and ICCO, again provides the clearest picture available of the global PR industry, based on submissions from more than 400 PR firms across the world.

The research reveals that, for the first time, the Top 250 PR firms in the world cracked the $10m barrier in terms of fee income last year, reporting $10.4bn compared to $9.7bn in 2013....

Jeff Domansky's insight:

Steady growth of 7% to reach an estimated $13.5 billion in global revenue.

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April 15, 2015 9:40 AM
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15 PR agency soundbites for your PowerPoint deck

15 PR agency soundbites for your PowerPoint deck | Public Relations & Social Marketing Insight | Scoop.it

PRWeek's Global Agency Report launches on April 27: Here is a sneak preview of the trends agency bosses identified as defining 2014 and shaping the year ahead....

Jeff Domansky's insight:

What's ahead in public relations? 15 PR agency soundbites for your PowerPoint deck from PR Week.

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February 24, 2015 1:40 PM
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Edelman Severs Relationship with Big Oil Lobby Agency Foregoes Giant Profits

Edelman Severs Relationship with Big Oil Lobby Agency Foregoes Giant Profits | Public Relations & Social Marketing Insight | Scoop.it

Last summer, PR giant Edelman became the focus of negative media attention when it became known that the agency was open to representing so-called "climate deniers." A perception of environmental callousness was furthered when an internal email from Edelman somehow reached the Climate Investigations Center, in which the firm's then-CEO and U.S. president Mark Hass said it was not necessary that he comment on the agency's stance on which clients it will or won't take.

Suddenly, a full-scale attack was launched against Edelman by many media outlets, painting the firm as a greedy organization that prioritized profits over principle. The episode sparked a months-long PR crisis for Edelman (no, the irony was not lost) and involved firm chairman Richard Edelman issuing a statement confirming the agency's commitment to climate-change science, and dismissing Hass. Like most crises, this one passed over—but it was not easily forgotten by the agency....

Jeff Domansky's insight:

Client or agency driven shake up? Time will tell.

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December 28, 2014 8:12 PM
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The Surprising Gender Wage Gap In PR

The Surprising Gender Wage Gap In PR | Public Relations & Social Marketing Insight | Scoop.it
With the recent revelations about Sony ‘s movie studio executives behaving badly and its discriminatory treatment of female stars, I decided to look closer to home—to my own industry of public relations—to see how women fare. If anyone should treat women well, shouldn't it be a field like PR, which is predominated by women?

It turns out that while the PR profession skews heavily female, men make significantly more money and hold the majority of the seats of power in the largest agencies.

Consider who's running the world’s top 10 PR agencies as ranked in the Holmes Report. The vast majority has white men at the helm, though two have women running their North American units. It would almost be amusing if it weren't so sad to see some of these agencies’s leadership pages,with men holding all the top spots and women peering out beneath them.
Jeff Domansky's insight:

No excuses. The PR profession is a dinosaur!

Alyssa Davidson's curator insight, January 6, 2015 10:49 AM

This is actually very interesting for me to read because last summer I interned in Public Realtions. I did PR for Nickelodeon and what I had noticed was that majority of the team was all female, however, the president, who told everyone what to do, was a male. The one male in the department was the president who was the head of the team and made all the decisions and so forth. It was very interesting for me to see this dynamic and then read this article because that is exactly what the article is saying. The white, male held the most power in the PR department while all the women worked underneath him. 

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September 17, 2014 4:29 PM
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Journalist Reveals Ketchum’s Suggestions for Discrediting Him - PRNewser

Journalist Reveals Ketchum’s Suggestions for Discrediting Him - PRNewser | Public Relations & Social Marketing Insight | Scoop.it

In case you missed it, Bloomberg Businessweek published an intriguing story yesterday by veteran journalist Paul M. Barrett that ran with the headline “What It’s Like to Be Attacked by Putin’s Flack.


The “flack” in question is Ketchum — more specifically D.C.-based partner Kathy Jeavons, who “heads both the Ecuador and Russia accounts” for the firm.


For the record, Jeavons did not personally attack or even contact Barrett. But a source did forward him a talking points document that the firm wrote for Nathalie Cely, Ecuador’s ambassador to the United States. The doc included both well-stated observations about Ecuador’s history with Chevron and suggestions for casting doubt on the credibility of Law of the Jungle, Barrett’s upcoming book on the lawsuit that accuses the company of abusing its relationship with the people of Ecuador....

Jeff Domansky's insight:

In the rough-and-tumble world of politics, multinational corporations and public affairs, there are always plenty of bruises to go around. The original article provides a fascinating look at PR strategy and reputation management. Ketchum's analysis and advice appear sound though ironically as the journalist suggests, they vindicate his own views on Texaco/Chevron's actions at the same time. I expect the book will become required reading for environmentalists, PR consultants and corporate managers.

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August 21, 2014 11:25 PM
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President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction

President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction | Public Relations & Social Marketing Insight | Scoop.it

When Common Ground PR announced Monday that it would be providing “short-term assistance” to the city of Ferguson, Missouri, online sleuths quickly began looking into the firm. 

Clashes between the mostly white police force and people protesting the police shooting death of 18-year-old Michael Brown, an African-American man, have had a racial charge to them. That led Talking Points Memo and others to question why the city had hired a PR firm that appears to have no black people working in it. 

Wednesday afternoon, the president and CEO of Common Ground, Denise Bentele, issued a statement addressing those concerns and answering why the firm stepped up....

Jeff Domansky's insight:

Fascinating PR angle to the Ferguson story. Even more interesting are the comments in this story in PR Daily.

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March 27, 2014 2:54 AM
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PR's Next Big Challenge: Tooling Up For The War With Ad Agencies | Silicon Valley Watcher

PR's Next Big Challenge: Tooling Up For The War With Ad Agencies | Silicon Valley Watcher | Public Relations & Social Marketing Insight | Scoop.it

Can PR companies “Show Up Differently” as Richard Edelman, CEO of Edelman, the world’s largest privately held PR firm, wrote in his New Year’s rally cry for his troops? Edelman understands that PR agencies will need to show up differently if they are to win against the advertising agencies. 


My post this week about the lack of automation technologies in PR is directly related to this coming confrontation. There’s a great business opportunity for PR agencies to compete for  lucrative advertising budgets — if they can prove  performance with solid metrics and at scale....

Jeff Domansky's insight:

Tom Foremski sounds the battle cry for PR. I wonder if anybody's listening?

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February 2, 2017 11:39 PM
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5 Trends That Will Define Agency New Business in 2017 [New Data]

5 Trends That Will Define Agency New Business in 2017 [New Data] | Public Relations & Social Marketing Insight | Scoop.it

Will 2017 be the year agencies fall dangerously out of touch with client expectations?

How will the shift towards project-based work impact your agency's ability to retain long-term clients?

Do clients intend to move more marketing services in-house in 2017? 


A new report from RSW/US examines these and other troubling trends, offering valuable insights into both agency and marketer perspectives on key topics such as spending, project work versus AORs, and the explosive rise of marketing technology....

Jeff Domansky's insight:

If you're a freelancer or an agency, these five trends will be valuable reading.

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July 20, 2016 2:27 PM
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28 Tips from my first 28 Months as a Solo PR Business

28 Tips from my first 28 Months as a Solo PR Business | Public Relations & Social Marketing Insight | Scoop.it

In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR.

According to Bloomberg, a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar.

Twenty-eight months on I’m still here, fighting the good fight.

Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them)....

Jeff Domansky's insight:

David Sawyer looks back thoughtfully on two-plus years as a solo PR consultant in Glasgow.

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June 6, 2016 12:04 AM
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27 Interesting Marketing Charts Every Client Needs to See

27 Interesting Marketing Charts Every Client Needs to See | Public Relations & Social Marketing Insight | Scoop.it

What's the #1 thing clients value in their agency partners? 
It'not results, strategy, or even great creative.


According to the Society of Digital Agencies, it's expertise in emerging trends. 


Now think about the last time you delivered this type of information to your client. If it's been a while, then you've got some work to do. 


Clients want this information, and if you are able to provide advice and direction on how they should be investing in not only growing their business today but what they need to do to prepare their company to compete one, two, or five years from now, your agency will be in a better position to retain the relationship or even benefit from upselling opportunities. 

Jeff Domansky's insight:

Sage client service advice.

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April 17, 2016 10:46 PM
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USC Annenberg study predicts PR industry will approach $20 billion by 2020

USC Annenberg study predicts PR industry will approach $20 billion by 2020 | Public Relations & Social Marketing Insight | Scoop.it

The USC Annenberg Center for Public Relations today released an executive summary of its Global Communications Report, a comprehensive survey of senior public relations executives, which predicts the worldwide PR agency business will grow from its current estimated size of $14 billion to $19.3 billion over the next five years.  To accommodate this growth, agency leaders anticipate their headcount will increase over the same period by about 26%.  


Industry leaders, both in agencies and in-house, believe future growth will be driven by content creation and social media, as well as more traditional activities such as brand reputation, followed by measurement and evaluation. Earned media still ranks relatively high for both corporate and agency leaders.  Paid media ranked last of 18 possible growth drivers.


“Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Annenberg Center for Public Relations. “But questions remain about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these opportunities.”...

Jeff Domansky's insight:

Optimism ahead for the PR industry – $20 billion value by 2020. The Global Communications Report is a must-read for PR pros, students and PR agencies.  9.5/10

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September 8, 2015 3:10 AM
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30 Stunning Agency Sites - Qwilr Blog

30 Stunning Agency Sites - Qwilr Blog | Public Relations & Social Marketing Insight | Scoop.it

The agency website is a vital part of the sales cycle, especially when starting out. It serves as the first touch point with a prospective client, where they come to see previous work, and get a sense of the ethos and working style of the agency.


An impressively executed agency website means more work with higher calibre of clients.


So if you’re starting up a new agency, or looking to refresh your online presence, you’re in the right place! We’ve scoured over the web to bring you these 30 stunning examples of impressive and creatively realised agency websites. Beautiful designs, exquisitely executed. Read on!...

Jeff Domansky's insight:

Dylan Baskind shares 30 stunning examples of impressive and creatively realised agency websites. Beautiful designs, exquisite imagery and pixel perfect execution.

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June 26, 2015 1:54 AM
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Why Today's PR Must Change or Die | Jay Baer

Why Today's PR Must Change or Die | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it

We often hear Sanjay Dholakia’s quote, “Marketing has changed more in five years than the past five hundred.” What we don’t hear as much, however, is how public relations needs to transform itself to adapt to a changing world.


Here are three trends that are forcing PR agencies and professionals to step up their game, and what your organization can do to wield them to your advantage....

Jeff Domansky's insight:

PR agencies everywhere are upping their game to keep pace with the changing world. Make sure you and your agency are on the right track.

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May 13, 2015 1:05 AM
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Watch: Twelve agency CEOs on the state of PR

Watch: Twelve agency CEOs on the state of PR | Public Relations & Social Marketing Insight | Scoop.it

Global expansion. Blurred lines between PR and marketing. An explosion of creative services.


Chief executives from 12 of the largest agencies in the world discuss their firm’s performance over the past year and share their pitch for the future of the business....

Jeff Domansky's insight:

Very interesting perspectives from a dozen high level, global PR agency CEOs. Must-see for PR pros at every level.

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March 23, 2015 3:12 AM
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Trust Me, PR is dead – long live public relations | STUART BRUCE

Trust Me, PR is dead – long live public relations | STUART BRUCE | Public Relations & Social Marketing Insight | Scoop.it

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!)


Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed. The book isn’t really that much about PR. In fact it is far more interesting. It’s a broader analysis and dissection of society, politics, business and even the economy as it is today. Much of the commentary is about how many in the PR world, business and politics haven’t even begun to sufficiently grasp the seismic changes that are taking place....

Jeff Domansky's insight:

Stuart Bruce agrees with a new book by Robert Phillips called "Trust Me: PR is Dead."

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December 28, 2014 8:26 PM
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7 Public Relations Trends to Watch in 2015

7 Public Relations Trends to Watch in 2015 | Public Relations & Social Marketing Insight | Scoop.it
PR has probably changed more in the last ten years than it has in the last three decades. For communicators, new challenges and opportunities have come along with the changes we have experienced as a society, most of which have roots in the influence of the Internet and social media. We are living through a creative and transformative period. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out.

What will PR look like in 2015? What will the challenges be? As communicators pause to celebrate the holidays, let's take a look at where the profession is headed next year:
Jeff Domansky's insight:

PR News, shares a selection of trends for 2015

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September 17, 2014 4:44 PM
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What It's Like to Be Attacked by Putin's American Flack

What It's Like to Be Attacked by Putin's American Flack | Public Relations & Social Marketing Insight | Scoop.it

Investigating the gun industry, Muslim extremists, and high-stakes litigation, I’ve grown accustomed to deadline intimidation from corporate legal departments or an executive’s personal PR squad, but only this week am I getting a feel for what it’s like to be the target when a sovereign nation goes into crisis-communication mode.


Worried about revelations in Law of the Jungle, my soon-to-be-released book about the epic Chevron (CVX) oil pollution case, the Republic of Ecuador’s U.S. public relations advisers, New York-based Ketchum, has sent a six-page, single-spaced memo to Ecuador’s ambassador to the U.S., Nathalie Cely. Marked “reservado y confidencial,” the memo, prepared in Spanish throughout, outlines “difficult questions” the book raises “that negatively affect Ecuador,” and includes an ad hominem swipe. “It remains unclear when and how many times Barrett visited Ecuador or if he interviewed anyone from the Government,” the memo states. “This can be converted into a point that we can raise, but only in suitable settings and among appropriate journalists.”


I obtained a copy of the memo from a helpful noncombatant who works for neither Ketchum nor the ambassador and who requested anonymity for all the obvious and usual reasons. The damage-control document is a peculiar combination of advice on how to discredit the messenger—“this can be converted into a point …”—and admissions that the book raises issues that do not reflect well on Ecuador’s government....

Jeff Domansky's insight:

As the target for a "discredit him strategy" journalist and author Paul Barrett provides insight into the world of multinational corporations, politics and public affairs. I'm looking forward to reading the book.

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September 9, 2014 6:30 PM
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[US] PR Firm for Putin’s Russia Now Walking a Fine Line | NY Times

[US] PR Firm for Putin’s Russia Now Walking a Fine Line | NY Times | Public Relations & Social Marketing Insight | Scoop.it
Ketchum’s staff members who provide public relations advice to Russia must avoid being seen as defending acts contrary to American interests while still providing some luster for a lucrative client.


In 2006, executives from the public relations firm Ketchum flew to Moscow to secure an account that has since been worth tens of millions of dollars.


President Vladimir V. Putin of Russia had hired Ketchum to provide advice on public relations before the nation hosted the Group of 8 meeting in St. Petersburg. At the time, Mr. Putin “cared a great deal about what other leaders, especially presidents, thought about him,” said Michael A. McFaul, a former United States ambassador to Russia who now teaches at Stanford.


Times have changed. The escalating conflict between Russia and Ukraine has turned relations with the United States as frosty as they have been in years. Last week, President Obama said that as a result of the economic sanctions imposed on Russia, the country “is already more isolated than at any time since the Cold War.” And the United States ambassador to the United Nations called Russia’s actions in Ukraine a “threat to all of our peace and security.”

Jeff Domansky's insight:

Imagine working on the Putin PR account? Now there's a challenge!

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August 17, 2014 8:49 PM
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Edelman PR Acts to Correct Faux Pas | NY Times

Edelman PR Acts to Correct Faux Pas | NY Times | Public Relations & Social Marketing Insight | Scoop.it

A GIANT public relations agency that has been under fire for a couple of gaffes in the last couple of weeks says it is taking steps to try to make sure such blunders do not recur — the kinds of steps it would recommend to clients in the same predicaments.


“What the leadership team decided,” Ben Boyd, president for practices, sectors and offerings at Edelman in New York, said in an interview on Friday, is that “we will treat ourselves like we treat a client.”


“Lesson learned,” he added.


“Just because you advise clients on the complexities of today’s world, that doesn’t mean they’re easier to manage,” Mr. Boyd said, adding that “it would have been smart” to have had in place at Edelman some of the internal protocols and processes that the agency’s 5,000 employees suggest that clients adopt....

Jeff Domansky's insight:

After two recent PR fails, Edelman goes into damage control.

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