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Scooped by
Jeff Domansky
March 6, 2018 1:07 PM
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Achieving a fantastic online course is more or less equivalent to creating one or more great videos for your students. Luckily, nowadays video production is not just a privilege of the professionals. Impressive techniques that are popular amongst the experienced moviemakers have become available to beginners too. Affordable software and easy-to-use apps empower you as a course maker and unleash your creativity resulting in impressive instructional videos.
When it comes to video editing, you may be wondering what’s the best tool to use. The plethora of available software makes it even harder to choose. We did the hard work and the testing and curated the best software for you. So, let us guide you through the most popular and consumer-friendly video editing tools on the market.
Here are the top 21 tools we selected and tested for you. Let’s see what suits your needs...
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Scooped by
Jeff Domansky
December 5, 2017 12:51 PM
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Storytelling is a universal human trait. It emerges spontaneously in childhood, and exists in all cultures thus far studied. It’s also ancient: Some specific stories have roots that stretch back for around 6,000 years. As I’ve written before, these tales aren’t quite as old as time, but perhaps as old as wheels and writing. Because of its antiquity and ubiquity, some scholars have portrayed storytelling as an important human adaptation—and that’s certainly how Migliano sees it. Among the Agta, her team found evidence that stories—and the very act of storytelling—arose partly as a way of cementing social bonds, and instilling an ethic of cooperation.
At first, Migliano wasn’t actually interested in storytelling. She wanted to know what qualities the Agta most value in their peers, given that they are nomadic and their camps continuously shift. So, her students asked 300 Agta to name the five people they’d most want to live with. They also asked the volunteers to nominate the strongest people they knew; the best hunters, fishers, and foragers; the ones whose opinions are most respected; and the ones with most medical knowledge. And finally, almost as an afterthought, they asked the volunteers to name the best storytellers. That, they assumed, was something relatively unimportant, and would make for an interesting contrast against the other more esteemed skills.
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Scooped by
Jeff Domansky
November 30, 2017 10:43 AM
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Have you ever experienced virtual reality (VR)? No doubt this technology is worth trying and is leaving an impression on the roads of marketing. VR has undoubtedly been in the developmental phase for years but has now become mainstream for marketers. With an emergence of technology like Samsung Gear VR, Oculus and other pocket-friendly platforms, this technology is no longer just for the movies. For marketers, VR can help to promote a business and differentiate it from its competitors. At the same time, you may ask yourself: Is virtual reality just a fad? It's hard to say. As the founder of a digital agency who keeps an eye on the latest industry trends, I have noticed that VR offers a whole new way for brands to tell stories about their products. Now, let’s see what VR can achieve....
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Scooped by
Jeff Domansky
November 30, 2017 10:19 AM
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Social media platforms continue releasing tools to generate and distribute videos, to help users reach new followers and build their communities. Here is a list of new and updated video tools for social media. There are tools for live streaming, collaborating with others, distributing content, editing, and shooting 360 degree video.
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Scooped by
Jeff Domansky
November 16, 2017 10:44 AM
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HACKING FACE ID, the facial recognition system built into Apple's iPhone X, isn't easy. Unless, it turns out, you're a very specific hacker—say, a rare 10-year-old kid, trying to break into the phone of whichever of your parents looks the most like you. Attaullah Malik and Sana Sherwani made that discovery earlier this month, when their fifth-grade son, Ammar Malik, walked into the bedroom of their Staten Island home to admire their new pair of iPhone Xs just after they’d set up Face ID. “There’s no way you’re getting access to this phone,” the older Malik remembers his wife telling her son, in a half-joking show of strictness. Malik offered to let Ammar look at his phone instead, but the boy picked up his mother's, not knowing which was which. And a split second after he looked at it, the phone unlocked. The parents were shocked. Ten-year-old Ammar thought it was hilarious. "It was funny at first," Malik told WIRED in a phone call a few days later. "But it wasn't really funny afterward. My wife and I text all the time and there might be something we don’t want him to see. Now my wife has to delete her texts when there's something she doesn’t want Ammar to look at.
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Scooped by
Jeff Domansky
November 16, 2017 10:01 AM
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"We don't have the budget" is no longer an excuse. Learn how to create high-quality promo videos on a budget that works for your company. Currently, YouTube boasts nearly two billion monthly users who watch more than an hour of video content daily, on average. Facebook video posts aren’t far behind, either. The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. In November of 2015, Facebook hit over 8 billion daily video views, doubling the video traffic in less than a year.
In this excerpt from Out of the Wreckage, George Monbiot talks about the power of stories. Stories are the tool we use to make sense of the world: We will only be able to supplant the story of neoliberalism, which has shaped the outlook of so many minds, with a compelling new story. You cannot take away someone's story without giving them a new one. It is not enough to challenge an old narrative, however outdated and discredited it may be. Change happens only when you replace it with another. When we develop the right story, and learn how to tell it, it will infect the minds of people across the political spectrum. Those who tell the stories run the world.
Via massimo facchinetti
Facebook cheat sheet: What is the Facebook profile picture size? How wide is the page? What's the maximum video size? Check out all the numbers you need!
Via TechinBiz, massimo facchinetti
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Scooped by
Jeff Domansky
November 7, 2017 11:38 PM
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Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct.
Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down.
Consumers are loving it, too! HubSpot, for example, found that 43% of people want to see more video content from marketers. And that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
But one aspect of creating video content that’s often overlooked is finding the background music. We’ve scoured the internet to find some of the best places to find high-quality background music for video .
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Scooped by
Jeff Domansky
November 7, 2017 11:21 PM
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According to MWP, online videos are watched by 55 percent of people daily, WordStream says that 90 percent of Twitter videos are viewed through a mobile device and more than 10 million videos are watched on Snapchat daily. Peter Shroeder also claims that click-through rate of emails with videos increases by 200-300 percent.
While all the numbers look enticing, video marketing is only successful if it provides real value to the consumers, when and how they want it.
Today’s fast-moving world accommodates only video content that fosters relevance, merit, and flexibility to the viewers, while they are trying to balance their on-the-go lifestyles.
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Scooped by
Jeff Domansky
November 7, 2017 11:02 PM
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The 2002 movie “Minority Report” portrayed a futuristic vision of advertising as the lead character, John Anderton, enters a shopping mall that identifies him from retina scans and pitches personalized ads to him as he walks by: “John Anderton, you could use a Guinness right about now.” That scene influenced a generation of marketers.
I riffed on this premise with a cartoon a few years ago in which John Anderton is publicly subjected to ads for hemorrhoid medication and incontinence pads based on his purchase history (cartoon at the end of this post).
The rise of voice AI and the internet of things opens up another domain of personalized advertising more personal than the mall — the home.
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Scooped by
Jeff Domansky
November 4, 2017 12:23 PM
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While content marketing may be just one part of a larger marketing strategy, it is clear that those businesses with the strongest content strategy have a huge advantage over competitors. If you want to be among the content elite, you cannot just write a blog post here and there, hoping something will get noticed. You need a well-developed strategy for content that effectively catches attention and meets the needs of your audience. Maybe you have a new business and haven’t yet started producing content. Or, maybe you’re already turning out content, but it just isn’t getting the response you want. Either way, what you need is a targeted strategy for creating and disseminating great content. To help you on the road to getting noticed for your content, here’s a list of strategy points that you can use and adapt to your specific needs....
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Scooped by
Jeff Domansky
March 2, 2018 1:45 PM
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Twitter’s regular search feature can’t help you find any highly specific information. Luckily, Twitter’s advanced search can.
But using advanced search isn’t as intuitive as using the basic search functions, so we’ve covered the four steps to master advanced search. Once you have these down, you can explore the various search fields depending on your search intent.
How do you use Twitter Advanced Search?
1. Enter your search into the search bar on Twitter.
2. At the top left of your results page, click “Search filters” and then “Advanced search.”
3. Fill in the appropriate fields to refine search results.
4. Click “search” to see results. Detailed tips follow.
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Scooped by
Jeff Domansky
November 30, 2017 6:35 PM
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The internet is overloaded with content. Even if you only set out to read the most important articles and watch the top videos, you'll never get done.
Just staying up-to-date and informed is a challenge. You have news to read, blogs to check, and YouTube hits you've got to watch. But instead of opening each site a half-dozen times a day, you can use an RSS app to curate your content automatically.
RSS stands for Really Simple Syndication. It's a file that most websites update with their newest blog posts, videos, deals and more, so you can "subscribe" to sites and have new content automatically pushed to you. Instead of checking the 40 websites you follow, you can just open an RSS reader app and see what's new on all of those sites together.
In the years since Google Reader died, a wide range of RSS feed reader apps have come and gone. Today, there are still a number of great RSS tools that are actively being improved, apps you can use to follow your favorite sites—from powerful crowd favorites like Feedly to simple Chrome extensions like Feeder. Whether you want a simple app for consuming news on the go, or a powerful tool that archives the best content from hundreds of sites, there's an app here for you.
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Scooped by
Jeff Domansky
November 30, 2017 10:33 AM
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A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of resources available to develop your logo with relatively little cost. Here is a list of tools and resources to create a logo. There are guides to logo design, sites to hire designers, online logo makers, and logo galleries to find inspiration and network with the logo design community.
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Scooped by
Jeff Domansky
November 30, 2017 10:04 AM
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Four years ago, FiftyThree—the team of ex-Microsoft creatives who launched a wildly popular iPad sketching app called Paper—was flush with venture capital and full of expansion ideas that they put into action. They started producing hardware: an iPad stylus called (unluckily) Pencil. They expanded the app to work on iPhones as a Post-it-esque idea jotter. They experimented with in-app purchases and a patronage model. They even soft-launched a whole new app called Paste, which lets Slack users pass visual materials back and forth with ease. But all this activity had a somewhat flailing feel: What was Fiftythree’s core business? Was it about productivity software, or creative apps? Now, with a relaunch of both Paper and Paste, the company seems to have its story straight again. And that story is . . . they’re about productivity and creativity. And making great slide decks....
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Scooped by
Jeff Domansky
November 21, 2017 11:02 AM
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Facebook’s customized newsfeed has left traditional digital publishers scrambling to find innovative ways to broadcast their content in a way that catches and, most importantly, retains readers’ attention. To aid this mission, British technology company Newsroom AI introduced a platform that will allow any publisher to create a similarly customized newsfeed of content to meet users needs. According to Mihai Fanache, the founder and CEO of Newsroom AI, the average user spends 40 minutes every day on Facebook, while digital publishers have a one-minute retention. He believes by customizing content for users, a publication can achieve higher retention rates, while also eliminating the need for overlapping content. Using a single line of code, Newsroom AI allows a publication to gather stories from across its site and to incorporate content from similar outlets. That permits it to fill in gaps in coverage without adding additional stress to its editorial output....
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Scooped by
Jeff Domansky
November 16, 2017 10:27 AM
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The inventor and author talks with WIRED Editor-in-Chief Nicholas Thompson about progress in artificial intelligence and how humans should control it.
You know the time - when every social media marketing guru comes out with a new listing of projections and prognostications on what to expect, and where we're headed in the next 12 months. And while no one ever gets these 100% right, it is possible to look at the latest trends - based on usage data - in order to make an informed estimation of what to expect. That's what the team at Filmora have done with this infographic - rather than going overboard with AI takeovers and robots gaining human-like awareness, they've put together a listing which simply looks at the trend data to give you some pointers as to where you should be looking for more focus in 2018.
Via malek, massimo facchinetti
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Scooped by
Jeff Domansky
November 11, 2017 1:41 PM
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Repeat as necessary... and it's always necessary.
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Scooped by
Jeff Domansky
November 7, 2017 11:44 PM
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By now, it’s clear that video is an essential channel for marketers.
But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.
We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common.
Here are 7 secrets to creating successful video content. We hope these tips will help you as you plan and create your own video content.
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Scooped by
Jeff Domansky
November 7, 2017 11:27 PM
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It started with a simple question: How long does it take to write a blog post? To find the answer, we reached out to 1000 bloggers. We asked a few other questions at the same time, and the responses gave us insight into the business of blogging.
Each year since, we’ve repeated this research. Over time, the data tells the story of a changing industry. Key findings:- The average blog post takes 3 hours and 20 minutes to write.
- In 2017, bloggers spent 39% more time on a typical blog post than in 2014
- Three years ago, 1 in 20 bloggers spent 6+ hours on a typical blog post. Today that number is 1 in 8.
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Scooped by
Jeff Domansky
November 7, 2017 11:12 PM
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Even though content marketing isn’t exactly new anymore, there are still a lot of misconceptions surrounding the best practices for this industry and just exactly what content marketing is.
I want to take each of these content marketing myths on and bust them.
Everything from the fact that content marketing is only about blogging to whether or not it’s too expensive to examining whether or not video is too costly to produce a return on investment.
With 50% of content marketers saying they’re going to increase their content marketing budget next year, it’s important that your company isn’t left in the dust.
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Scooped by
Jeff Domansky
November 4, 2017 12:32 PM
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Done right, content curation will become the easiest, yet most effective tool your marketing department will use. In fact, 90% of businesses agree. Of every 10 B2B marketers surveyed in a study by Curata, 9 used content marketing as a regular component of their strategy. 32% of business to business marketers did so daily. As a marketer, you’ve heard it before: you’ve got to build your personal brand. Self-proclaimed gurus have been shouting it from the rooftops for over a decade now, and the catchphrase has even become a bit stale. But tired as the declaration may be, there’s a lot of truth behind it. Consumers are becoming increasingly connected. And while social media can never replace good, old-fashioned market research, Twitter and LinkedIn are putting up a good fight. So what are you, as a marketer, meant to do? Should you spend your working hours creating the original, creative content the gurus demand? Should you build your “personal brand” by responding to Facebook comments all day? No. Instead, you should establish a healthy social media presence, and share, share, share....
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Optimistic for PR but nervous about social unrest.