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According to Wordstream, over 50 million businesses use Facebook Business Pages with 2 million of them using Facebook for advertising in the US (2016). Instagram, on the other hand, earns $595 million in mobile ad revenue per year. These stats just show the huge potential of social media marketing and its impact on increasing sales. Most marketers just lack understanding on how to achieve positive results. Social media helps build brand awareness and engage their audience outside of their company website. Data shows that more than 56% of online adults using more than one social media platform. Thus, the competition to gain the attention of the audience is hard. According to Social Media Examiner’s 2016 Industry Report, “40% of marketers say social media marketing has gotten more difficult for them in the last 12 months.” Despite the tough competition for attention, a huge audience pool is there just waiting to be wowed. Studies suggest that 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. People will follow your brand when they “like” what you offer. These may come in the form of discounts and special promotions, entertaining content, or customer service. People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way....
Via janlgordon
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Jeff Domansky
October 13, 2014 4:12 AM
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As someone who writes about social media a lot, I am often asked why a brand’s social media programs isn’t working like the business owners thinks it should be.
There is a lack of education on the topic of social media. There are also a lot of misguided social media gurus and consultants out there who believe that gaining a large number or a giant audience within the platform is the most important item to accomplish.This trickles down to the company owners and leaders. Let’s clear the air with eight reasons why the problem is not social media....
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Jeff Domansky
March 13, 2014 1:39 AM
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Small and medium business owners are always on the lookout for great resources to help them grow, but they don’t always have time to research, read, and sort the wheat from the chaff. So I’ve done the preliminary work for you.Here are 25 helpful small business resources covering everything from naming your new business to creating content for your marketing strategy, to increasing sales.In no particular order, here’s a list of SMB resources you’re going to want to bookmark....
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Jeff Domansky
September 5, 2013 8:56 AM
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Here are three ways to mobilize your social media marketing and increase leads, engagement and sales.Have you figured out how to engage on-the-go prospects and customers?
Is more of your audience interacting with your business from their mobile phones?If you want to enhance your mobile marketing, then keep reading.I’ll show you three awesome tools that make mobile marketing easier....
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Jeff Domansky
August 26, 2013 8:57 PM
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If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared to the sophistication of digital natives. No matter how connected you are or how many followers or friends you have online, there’s a sense of artistry mashed together with counter intuitive behavior that just works.
My advice to you is to study it.right.now. Don’t try to make sense oft it? Don’t question it. Don’t try to make it fit into your world. Simply try to understand it. Doing so opens the door to meaningful insights. And, this allows you to make decisions about the future without letting your predispositions or assumptions lead you in fallacious directions.
To help Pew Research Center published a new study that examines teens’ social media privacy management and overall behavior. Why is it important? Well, for starters, social and mobile for teens (akadigital natives) is simply a way of life....
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Jeff Domansky
July 31, 2013 9:42 AM
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As someone who spends most of his time talking to brands and agencies about content, I see far too many of them keeping content in a silo, rather than using it as part of a holistic marketing plan. Here are a few best practices for using content to supercharge your marketing spend....
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Jeff Domansky
July 2, 2013 1:28 PM
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How do you weed out the social media flops from the experienced social media managers that can actually help you grow your business? Asking the right questions during the interview process is the easiest way to find the best talent.
However, most companies are hiring a social media manager because they don’t understand how to best use social media and they don’t know which questions they should ask. The following are eleven questions that an experienced and qualified social media manager should be able to confidently answer on the spot. In addition, if you are interested and committed to making social media marketing your career, these are just a few of the questions you will want to be able to answer at length and in great detail....
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Jeff Domansky
May 31, 2013 9:53 AM
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What In The World is a Social Signal? Social signals are a hot topic for SEO in theses days. Do you have any idea what a social signal is or what people mean when the talk about Social SEO? Social SEO is the improved search engine rank or SEO you can get when your business is raking in the social signals. It's the likes, mentions and retweets you get from social media. SEO and Social Signals are tied together. Get some! These are examples of social signals: *the likes and shares from Facebook *the retweets and mentions on Twitter *the mentions, share and plus +1 you get on Google Plus....
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Jeff Domansky
April 29, 2013 11:54 AM
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Facebook rules, at least marketing via Facebook is booming. Social Media Marketing on Facebook produces results, builds brands loyalty and helps define an image. Among several hundred campaigns being run on Facebook, there are few that stand-out and inspire every one of us! Here are 10 of them...
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Jeff Domansky
April 27, 2013 2:03 AM
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Here is the first part of a two-part series on ways you can increase your small business's reach and visibility.... How to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today. There are many marketing techniques that can be used, and choosing the right approach for your business is not easy. Small businesses also have limited budget to use on marketing which makes it even more challenging. A good marketing strategy is a very valuable tool for any business. In order for your business to be successful, it is essential for people know about your brand as well as the products and services you offer. This is where a good online marketing strategy can help. In this two-part article, we will take a look at some of the most effective strategies to market your small business. These will help to increase your reach and improve the visibility of your business in front of your targeted audience. Here is the first part of “35 effective strategies to market your small business effectively”. The remaining points will be covered in part two of the article....
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Jeff Domansky
April 9, 2013 9:41 AM
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What's the best way to manage your channels with a minimum of fuss? Jack Miles offers five tools to schedule updates, measure key terms and hashtag reach – and more... As social media has developed, so too has a range of tools to accompany the platforms. Social media as a marketing channel is now virtually a must for businesses of all shapes and sizes. However, one of the unrecognised hurdles of social media is the complexity required to manage your social outlay. That said, as social media has developed so too has a range of tools to accompany the platforms themselves....
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Jeff Domansky
February 26, 2013 3:07 PM
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Sir Martin Sorrell acquired his way into the advertising business during the 1980s, first by scooping up small agencies and then by stunning the ad world with takeovers of J. Walter Thompson and Ogilvy & Mather. By the mid-1990s his company, WPP, was a dominant force in advertising, and Sorrell himself saw the future of the business as going digital. In 1996, when the idea that the web could change media and advertising was still hotly debated, Sorrell wrote in Harvard Business Review: “The fact is that there is a reasonable chance that interactive media—including the Web—could transform the way we build brands and communicate them to consumers. And that’s enough to go on.” Almost two decades later, Sorrell is still at the helm of WPP, a global advertising empire that employs 162,000 people in 3,000 offices in 110 countries. Though the influence of digital is now a given, that of social media—along with technology like the DVR and even out-there ideas such as programmable T-shirts and Google Glass—is still debated. Three days after one of advertising’s annual rites—the Super Bowl—Sorrell sat down with HBR’s editor in chief, Adi Ignatius, to talk about the future of advertising, balancing science and art, and why he thinks Facebook and Twitter aren’t really advertising media....
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Jeff Domansky
February 26, 2013 9:44 AM
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While social media is a staple of most 2013 business plans, many marketers and business executives are still trying to figure out how to use it effectively to drive measurable results. To help put your social media marketing efforts on track to succeed, we asked six top social media experts three questions to get their insights into how the social media landscape is evolving and what it means for business. Among them, they’ve written eight books on the topic and are sought after consultants and speakers....
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Jeff Domansky
October 21, 2014 11:13 PM
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I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes.
My interpretation of the results are completely different than those of the researchers who concluded:
“The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”
“These giant corporations are demonstrating an interest in experimenting with new tools.”
“This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”...
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Jeff Domansky
April 10, 2014 9:56 AM
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Jay Baer's new eBook shows the backgrounds and education of 27 social media pros, showing us trends and patterns that we can learn from.
Jay Baer of Convince & Convert is here to help answer that question. The expert has recently published an eBook called Social Pros All-Stars (sponsored by TapInfluence), and it’s a collection of the career and educational backgrounds of some of social media’s most successful players, all of whom have appeared on Baer’s Social Pros podcast, where they discuss tips, trends, best practices, and other keys for success.
In a fun and engaging baseball card-like format, Baer illustrates what a lot of us were already thinking: most social media pros have similar backgrounds. But what exactly those backgrounds are may surprise you. Here are three ways to use the fascinating data Baer has compiled...
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Jeff Domansky
March 13, 2014 1:04 AM
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Much has been written about Facebook’s acquisition of the rapidly growing WhatsApp for $19 billion. What does this say about the future of social media?
... Even now as its competitors grow and its younger users flee to more private and streamlined sites, Facebook’s long shadow can be seen throughout the social sphere; while it may no longer be on the cutting edge of development, it certainly knows how to recognize companies that are and integrate them into its platform.
So, in context with this WhatsApp purchase, what can Facebook’s acquisition history, both of talent and of products, tell us about the future of social media? To begin an in-depth analysis, we highly recommend giving this acquisition timeline tool a look, as it effectively compares the history of acquisitions across the top tech firms. Below, we’ll analyze Facebook’s various acquisitions, with the caveat that many of these phases overlap even as they trend forward...
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Jeff Domansky
September 4, 2013 11:49 AM
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So you want to get good at social media?
You need to have a plan. A guidebook. A strategy.You need some rules.
And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.
And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...
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Jeff Domansky
August 7, 2013 10:07 AM
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The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study.
People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....
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Jeff Domansky
July 3, 2013 3:50 AM
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When it comes content marketing for your business, there are a lot of different ways you can go. Blogging is obviously one of the most popular, but there are also eBooks, eNewsletters, podcasts, and more. One popular type of content creation involves video, and while I have only dabbled in it a bit, I think that many businesses and nonprofits could use video effectively if they tried their hand at it.
The other day I talked about using Vimeo as one option, though of course the biggest option for video uploading and sharing continues to be Youtube. But regardless if you use one or both of these services, or even another option, video can be a great way to tell your story and grab attention. And remember, making a video today does not need to involve lots of money or high priced equipment. Yes, you can do really nice productions, but for some videos, it is perfectly acceptable to use webcams or smartphone cams. Here are five different types of video content you can use online to grab and maintain the interest of your audience...
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Jeff Domansky
June 27, 2013 10:09 AM
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Many small businesses worry about making mistakes on social media. These tips can help get started promoting your business.Many small businesses hold off on social media because they’re worried about making mistakes in an unfamiliar environment. Don’t let that obstacle stand in the way of using social media to build your company’s brand, reach new prospects, and nurture client relationships.
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Jeff Domansky
May 27, 2013 1:44 AM
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How can you measure all of the sources that contributed to a conversion–not just the last click? Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? What can GA tell you (and not tell you) about your sources of website traffic? How can you capitalize on the Advanced Segments feature in GA? Find the answers to those questions and many more here in 16 remarkable guides to web analytics from the past year....
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Jeff Domansky
April 28, 2013 1:51 AM
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Which Social Media Tool is Best for My Small Business? Social media marketing is a vast landscape. When you decide it’s time you started making better use of social media to promote your small business, it’s easy to get distracted for hours looking at all the different social networks and wondering: ‘Which of these should I be using?’ Let’s break this down and look at the big networks one at a time....
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Jeff Domansky
April 26, 2013 2:16 AM
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It is clear to everyone today that six forces are driving the future. These are that the world is, and it will become more a) Digital b) Networked and connected c) Mobile d) Social ( we live in a people network age) e) Driven by emerging markets f) People powered as tech democratizes everything and empowers people Now we are anticipating six key drivers of the future that build on the original six trends. And we are building our future strategy around these six new realities....
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Jeff Domansky
April 7, 2013 10:41 AM
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... So what's a global marketer to do? Well, stop guessing for one -- instead, use data to help inform your social media strategies! That's why we've collected 62 stats that help paint a picture of how social media works around the world, 20 of which we're going to highlight in this blog post. Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider....
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Jeff Domansky
February 26, 2013 11:32 AM
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Social media customers today are savvy. They do their own branding on Facebook, Twitter, Tumblr and more. So they’re more likely to spot and disparage brand messaging that comes across as phony. We'd hashed out just who the agile consumer is before, but at our recent Social Media Week panel, a who’s who of journalists, marketers and industry watchers shared their thoughts on how this movement is changing marketing. Three panels of social marketing experts offered up insights, reflections and stories about reaching the agile consumer. There was plenty of wisdom, so we plucked some key takeaways for social marketing....
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I selected this article from Curatti written by Farid Gasim because it provides information on how to build more brand awareness on social media.
The more likable you are by your audience the better chance you will increase visibility.
Win Favor With Your Social Media Community
Despite a lot of competition there is an audience in your niche just waiting to be "wowed" by your brand. I agree that adding value to their lives can help bring in more loyal followers.
Gasim goes over how to achieve favorable influence with your target market on social media.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/NUp530brS37
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Good post on what makes a brand shareable on social media