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The hidden and little-known tricks, features, and tools that will make you a power user of Google+.
Via B.L. Ochman
Are you new to marketing on Google+? Or perhaps looking for new ideas on how it can support your branding strategies? This simple infographic from Socialmediaonlineclasses.com is a quick checklist to review suggesting 64 ways to use this growing social media platform.
With 540 million users per month, Google+ should be considered as a core social media marketing platform for sharing content and engaging through different features including Google Hangouts or perhaps Google+ communities....
Google+ may not have caught on with users as a Facebook alternative yet, but the service’s “Plus 1” symbol is ubiquitous within social marketing, and top name brands are commonly listing the Google+ icon on television ads right next to their Facebook and Twitter symbols.
Whether you like it or not, Google+ is quickly becoming a significant player in the social media marketing world because it has one thing going for it that no other social site has: Google.Google plus is now the second largest social media network behind Facebook and can no longer be ignored. So Google plus marketing needs to taken seriously in your marketing strategy....
Last week, Google+ announced some small updates to its platform. The news hasn’t made huge waves, but these two new features could spark some big changes in the way people create and find content on the web. (Attention, content marketers!)Here’s what last week’s updates will change, and what it means for you...
Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle.It is embedded in and across all Google’s web assets including Gmail, Blogger, Picasa and YouTube. Google+ was designed and developed from day one to be visual, integrated and mobile optimized.
As it has grown in popularity it needs to be taken more seriously by marketers. What is now the second largest social network should no longer be seen as an afterthought....
In my opinion, we saved the most interesting social network for last. Obviously, optimization and Google+ is going to be an interesting topic, given that most of the SEO industry is most focused on Google+’s owner, Google. Out of all the social networks, Google+ doubtlessly has the most influence over your business’s SEO. For this reason alone, you should have a Google+ page, and you should optimize it.
Optimization is an important key to success on any social network, but it reaps so many more rewards on Google+ in particular. If you’ve tried your hand at Google SEO and found it extremely complicated, don’t worry. It’s not as complex on the company’s social network. Complete the below steps, and you’re well on your way....
One of the hidden gems within Google+ that a lot of long-time users still aren't aware of is Ripples. It's a powerful feature that is hidden within a drop down menu, so you may not have ever seen or noticed it. We will quickly walk through how to get to and understand Ripples, but more importantly, we're going to dig into some impressive ways to use Ripples to benefit your business, and demonstrate yet again why Google+ is positioned to be your social network of choice. Google+ Ripples Explained On any Google+ post, there's a small icon in the upper right corner that reveals the Options Menu for that post. Within that menu you can edit or delete the post, disable comments or lock sharing, and access Ripples. When you click View Ripples, a new tab will open and Google will present you with a visual diagram of how that specific post has been shared....
I’m always amazed by Google+ profiles with over a million followers. How do people do it when most of us have a mere handful of friends on there? Viral marketing? Group eBook writing and promotion? Running on stage during one of those political debates? None of these seemed to account for arriving at that many followers. (Because it actually boils down to a whole lot more) In this post I’ll explain how to black belt in Google+. I’m no master, yet, but I have realized there are a few strategies out there to judo chop this social network that don’t exist at all on Facebook and Twitter. Let’s take a look....
A PR Pro's Guide to Google+ Communities and our prediction for its success ...The concept of a group discussion site is nothing new (think Facebook Groups, Yahoo! Groups and LinkedIn groups) but what sets Google+ Communities apart is the integration of the topical groups into the social platform. For example, members of a group can capitalize on the hangout feature of Google+ and take part in a video chat within the group. Additionally, because the communities ‘live’ on Google, the Events calendar feature is enabled within communities, allowing photo sharing and event management to happen more easily. One of the biggest differences in Google+ Communities versus other discussion groups is that you don’t have to actually visit the community’s URL to take part in the conversation. Users can share links directly with their communities simply using the +1 button that is now integrated into most social sharing technologies. Another function unique to Google+ Communities is that conversations can be tagged and categorized, so members can find pieces of the discussion that are most relevant to them....
Only a week old, Google+ Communities has gotten a lot of coverage and is the site's way of bringing its somewhat fragmented community together.
What makes Google+ special? What are the best practices for it? And will Google+ end Facebook's domination of social networking...or will it break the Internet?
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Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.
Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to: • Keep Up With Your Plus Stream • Share Content Daily • Reach Out to Influencers • Use Google Hangouts • Use Communities • Monitor Follower Growth
Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....
Despite the fact that it's the fastest-growing social networking site around – and the one that might have the biggest potential going forward because of the support it gets from the world's most popular search engine – a lot of business owners, executives, and marketers just don't understand Google+ (also known as Google Plus or G+) as well as they would like to.
In fact, many are a lot less familiar with Google+, and its features, than they are social sites like Facebook and Twitter that could have, arguably, less online marketing power.In one sense, this is only natural. Google+ is still the newest of these sites, and its features and buzzwords change more rapidly than the others do. Still, if you're serious about generating leads from your business website, there isn't any excuse for failing to put together a comprehensive social media marketing plan, Google+ included....
Fresh off the success of our Facebook Cheat Sheet Infographic, we are happy to launch our new Google+ Dimensions Cheat Sheet for designers, social media managers, and webmasters. This handy infographic acts as a speedy reference for image dimensions for Google+ pages and Google+ Local pages.Google+ is quickly gaining steam with its arsenal of productivity tools like email and search. As of May 2013, the network had over 500 million users; just how many people use it daily is still up for debate!
This cheat sheet breaks down the changes and will help you professionally update your Google+ page with the correct image dimensions. By using this cheat sheet infographic you’ll never have to guess the proper image sizes again!
Social media marketing is still critically important to a thriving online presence. Many businesses and entrepreneurs experience fatigue over the number of networks that are available en masse. Facebook, LinkedIn, Twitter, Pinterest… and more recently, and critically, Google+.
Creating content, managing engagement, and taking all the other necessary steps to get things done is exhausting, even for a business that picks and chooses its networks. Still, when Google rolled out Google+, it was clearly time to pay attention.
On a first look, many people feel that engaging with other social networks is much more intuitive than approaching Google+ for the first time. They’ve been around awhile. There’s plenty of guides and good role models for how to handle Facebook and Twitter like a pro. Ignoring Google+ isn’t an option, though. From gaining exposure for your business and content to improving your search engine rankings, an active Google+ account is a must. Here’s how to breathe some life into your Google+ account if you feel like it’s withering away or if you haven’t been brave enough to start one yet.
Most bloggers simply have no idea what Google+ is all about. They assume that the only social networks they truly need to promote their blogs are Twitter and Facebook. However, this is extremely far from being true.
Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online. If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....
No matter how much encouraging news appears online about Google+, it's become hard for people, marketing-inclined or not, to shake the feeling that G+ "isn't worth the time." Most marketers and community managers say one of several things about...
Now, we’ve never kept it a secret here at Weidert Group that we were not big Google+ fans when it first debuted. While we’ve had a business page and most of us have personal pages, we’ve not given Google+ the love and attention we’ve dedicated to other platforms such as LinkedIn, Twitter and even Facebook. But as we’ve watched the growth in features and effectiveness, relegating this social media channel to a second-tier status just doesn’t seem to be a good strategy anymore. Successful Inbound Marketing is predicated on being found when relevant prospects conduct an Internet search. Why not dedicate some time to a social media tool that will improve your chances? We know it’s going to take some convincing, but here are 4 reasons you should add Google+ to your social media marketing resolutions for 2013...
By now, you’re probably aware that Google+ Hangouts on Air are the LIVE version of regular Hangouts and they allow any individual (or brand) to broadcast live anywhere, anytime. This sounds fun and easy, but the amount of time required for pre-planning is directly related to how successful your (or your client’s) broadcast will be. Having just pulled off a successful live broadcast on behalf of our client Xerox, we wanted to share our top 5 things to keep in mind when planning one to make sure you’re fully prepared and ensure no last-minute surprises come up. Here are our Top 5 tips to keep in mind when planning a live broadcast (such as the Xerox “Ask the Experts” Episode we executed)...
Google’s social layer, Google+, was busy unwrapping presents for it’s users in late December, but the one gift that promises most to “keep on giving” is Google+ Communities. ...The big news for marketers is that unlike past feature updates, Communities were open to brand Pages from day one. That means that any Google+ brand Page can create (and “own”) a Community, and can also join and participate in any other Communities....
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Google + is still with us and it is a unique circle of users that many of us are using. Check out these tips
Nice infographic.
Expand your social network! Here are some great Google+ page recommendations to follow.
MUST READ: Four phenomenal SEO tips about Google+, that will increase your authority and boost your rankings