Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
February 5, 2017 3:07 AM
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Cafe X opens in San Francisco, bringing robots to the coffee shop

Cafe X opens in San Francisco, bringing robots to the coffee shop | Public Relations & Social Marketing Insight | Scoop.it

The world’s first coffee shop opened in Constantinople in 1555. Four hundred and some years later, Cafe X is putting a twist on that old barista model. Opening in San Francisco today, the startup is opting instead to have a large robotic arm craft your caffeinated potions.


Founder Henry Hu noticed that baristas spent a majority of their time moving cups around while making espresso drinks. So, much like anyone’s natural reaction to that epiphany, Hu decided to build a fully mechanized coffee shop. At scale, Cafe X should be able to increase margins within the industry while reducing wait times for hurried patrons.


Third-wave coffee afficionados dealing in drips and expensive siphons might find fault in Hu’s thesis, though a Mitsubishi 6-axis industrial robot is arguably the most “elite” tool imaginable for making coffee....

Jeff Domansky's insight:

Inquiring minds need to know...

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Scooped by Jeff Domansky
May 26, 2016 10:43 AM
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Pizza Hut has employed a robot waiter

Pizza Hut has employed a robot waiter | Public Relations & Social Marketing Insight | Scoop.it

Mastercard has announced that it is powering the first commercial application of SoftBank’s humanoid robot Pepper, creating a service in Pizza Hut restaurants in Asia.


The service will have Mastercard’s digital payment service MasterPass as the core and Pizza Hut, the first brand to come on board to test the service, aims to trial Pepper over the next few months with the goal for it to be live in-store in Asian restaurants by the end of 2016.


Tobias Puehse, vice president, innovation management, digital payments and labs at MasterCard, said: “Consumers have come to expect personalized service, customized offers and simple and seamless processes both in-store and online. The app’s goal is to provide consumers with more memorable and personalized shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass.


”Pepper will be programmed to launch on greeting, or when activated via a QR code or once the MasterPass has been activated within the app. Pepper will give personalised offers and suggestions, as well as helping with checking out and paying....

Jeff Domansky's insight:

I thought they already had robots serving in pizza restaurants? LOL

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