Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
July 6, 2017 5:55 PM
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Google is funding a news site with robot writers

Google is funding a news site with robot writers | Public Relations & Social Marketing Insight | Scoop.it

Scribes everywhere, look alive: Google is now funding a project which will use AI to write automated news stories,

The Press Association, a UK news agency, received about $807,000 from the third round of Google’s Digital News Initiative funding. Their project? Reporters and Data and Robots, or RADAR, an AI/human collaborative news site which will produce “a daily diet of compelling stories.”

RADAR is listed on the DNI site as a “large” project, with a goal towards providing a steady stream of ready-made content for smaller news sites....

Jeff Domansky's insight:

But will the robots fact check their own work? Stay tuned.

John Andrews's curator insight, July 10, 2017 7:56 AM
Which jobs will become part of the 'useless class' (Sapiens). Don't think its just manual labor. 
Scooped by Jeff Domansky
July 7, 2016 9:38 AM
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Upsides (and Downsides) of Automated Robot Journalism - MediaShift

Upsides (and Downsides) of Automated Robot Journalism - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

Did a robot write this article? No, but it could have. This isn’t the plot of a dystopian Philip K. Dick novel, but an emerging journalistic reality.


You may already have read material produced by a machine without even realising it. To adapt William Gibson, “the robo-journalism future is already here – it’s just not very evenly distributed.”


So how might this technology evolve? And as journalists, should we consider robo-journalists friends or foe?


The Associated Press (AP) revealed in January 2015 that it “is now automatically generating more than 3,000 stories about U.S. corporate earnings each quarter.” It noted that this represented “a tenfold increase over what AP reporters and editors created previously.”...

Jeff Domansky's insight:

No robots were injured in curating this content and writing this comment! ��

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Scooped by Jeff Domansky
October 20, 2016 12:54 AM
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A third of pro-Trump tweets are generated by bots

A third of pro-Trump tweets are generated by bots | Public Relations & Social Marketing Insight | Scoop.it

Donald Trump is more popular than Hillary Clinton on Twitter -- with both humans and machines.University researchers who track political activity on Twitter have found that traffic on pro-Trump hashtags was twice as high as pro-Clinton hashtags during the first presidential debate.

 

But the team of academics, led by Oxford University professor Philip Howard, also found that 33% of pro-Trump traffic was driven by bots and highly automated accounts, compared to 22% for Clinton.

 

Bots are automated social media accounts that interact with other users. Some are able to answer basic questions and serve a customer service function, but they can also be used to spam and harass people....

Jeff Domansky's insight:

A third of pro-Trump Twitter traffic during the presidential debate was driven by bots, compared to one fifth of the pro-Clinton traffic.

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Scooped by Jeff Domansky
January 31, 2015 8:22 PM
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AP's 'robot journalists' are writing their own stories now

AP's 'robot journalists' are writing their own stories now | Public Relations & Social Marketing Insight | Scoop.it

Minutes after Apple released its record-breaking quarterly earnings this week, the Associated Press published (by way of CNBC, Yahoo, and others) "Apple tops Street 1Q forecasts." It's a story without a byline, or rather, without a human byline — a financial story written and published by an automated system well-versed in the AP Style Guide. The AP implemented the system six months ago and now publishes 3,000 such stories every quarter — and that number is poised to grow.

Quarterly earnings are a necessity for business reporting — and it can be both monotonous and stressful, demanding a combination of accuracy and speed. That's one of the reasons why last summer the AP partnered with Automated Insights to begin automating quarterly earnings reports using their Wordsmith platform.

You wouldn't necessarily know it at first blush. Sure, maybe reading it in the context of this story it's apparent, but otherwise it feels like a pretty standard, if a tad dry, AP news item. The obvious tell doesn't come until the end of an article: "This story was generated by Automated Insights." According to AI's public relations manager James Kotecki, the Wordsmith platform generates millions of articles per week; other partners include Allstate, Comcast, and Yahoo, whose fantasy football reports are automated. Kotecki estimates the company's system can produce 2,000 articles per second if need be....

Jeff Domansky's insight:

Stay tuned as automated reporting starts to take hold. Does it matter to you?

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