Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
April 26, 2017 10:31 AM
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Starbucks Roastery coming to Chicago's Magnificent Mile in 2019

Starbucks Roastery coming to Chicago's Magnificent Mile in 2019 | Public Relations & Social Marketing Insight | Scoop.it

Starbucks plans to open a four-level Roastery flagship on Michigan Avenue, its largest space yet for the high-end concept that the coffee giant is rolling out throughout the world.


At 43,000 square feet, Chicago's is the largest among six Roastery emporiums that Starbucks has announced. The size will eclipse a planned 30,000-square-foot space in China, which had been the largest one announced to date.


It will be the third Roastery in the United States, following one that opened in Starbucks' hometown of Seattle in December 2014 and another expected to open in New York in 2018. Roastery stores are set to open in Shanghai this year and in Milan and Tokyo in 2018, the company said....

Jeff Domansky's insight:

Four storey coffee Roastery dream for Starbucks lovers. Mmmmmm.

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Scooped by Jeff Domansky
March 6, 2015 3:42 AM
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The Future of Digital Retail

The Future of Digital Retail | Public Relations & Social Marketing Insight | Scoop.it

The next two years will bring about new behavioural realities of device connected retail environments. What sort of shopper habits will develop as new retail technologies become widespread and expected by the consumer? And most importantly, what can retailers actually do about it?


Yes, current retail environments (both on and offline) are data-rich and increasingly personalised. But culture hasn’t caught up yet. In the past, technological advances in retail have been defined by the friction they introduced to the shopping process, rather than convenience. Think of the current state of self-checkouts; theoretically timesaving, but in practice just an often-broken inconvenience. It hardly feels like progress.


But not for long. Retailers are growing savvy and sophisticated in their use of new technologies to improve customer experience (and their bottom line). As these realities take hold and culture adapts around new technological promise, entirely new consumer patterns and expectations will emerge....

Jeff Domansky's insight:

Zach Pentel looks at how technological advancements are not only shaping the future of digital retail but also creating new consumer patterns and expectations.

LaurentHinard's curator insight, March 6, 2015 4:19 AM

When customers patterns and expectations will meet all retail technologies made to reduce friction and to increase customer experience.

   
Nedko Aldev's curator insight, March 7, 2015 3:24 AM

 

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Darcy Bevelacqua's curator insight, March 7, 2015 8:45 AM

Becoming customer centric isn't easy -and is much harder for companies who have a long history of working with their clients Face to Face. Retailers have a big challenge, they need to balence the high cost of real estate, manage a great on line website and train their staff on new ways to interact. Customer expecations continue to rise and keeping up with an engaging experience requires constant innovation. 

Scooped by Jeff Domansky
September 28, 2016 10:47 PM
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The new era of brick and mortar: not business as usual

The new era of brick and mortar: not business as usual | Public Relations & Social Marketing Insight | Scoop.it

Retail marketers have long focused on perfecting their omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or redesigning their approaches, and the overall mall landscape is changing to meet the needs of a new audience.

And while shoppers can be reached on a variety of platforms, they remain individuals and prefer a unified experience that engages them in unique ways. Business is not as usual. And, as this year’s holiday shopping season approaches, there are important lessons to learn.

Unique experiences build on brick and mortar’s strength
Even though online sales continue to grow, a recent Deloitte study confirms that consumers still prefer in-store shopping, choosing to make more than 90 percent of all transactions in store.

The fact remains — brick-and-mortar retailers offer shoppers something they want that online retailers just can’t provide: a hands-on experience with products and the ability to take them home immediately. That’s why today’s retail landscape is fertile for brick-and-mortar retailers to nurture shoppers, seeding growth with unique shopping experiences....

Jeff Domansky's insight:

The retail landscape is now omnichannel.and consumers are setting the table with new demands.

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