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In this new age a traditional business plan and brand strategy may no longer be enough, they are too easily pried apart and disrupted. In the ‘Purposeful Age’ companies and institution have the opportunity to join a meaningful conversation around things that matter, take their place in culture and demonstrate their responsibility to society.
What is driving the move to the ‘Purposeful Age’?
Disruption.
It is the concern of business; every sector is talking about it. When will the Uber or Airbnb of their sector arrive? When will a company be created that focuses on eliminating the inefficiencies in the existing business model of that sector? Will it be airlines, banking, insurance or the energy sector that will face disruption? Probably all....
How can we create better business plans with all the knowledge we have? With so much technology it would be foolish to go about doing things in old ways. How can we move forward as a generation using technology to make better businesses?
add your insight...
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